Drive, upgrade, and evolve affiliate marketing strategy for Oddschecker's US brand.

Conduct weekly live streams on Twitch to my own channel fully produced myself via OBS & Streamelements. Create custom emotes, overlays, backgrounds and more via Adobe Photoshop. Produce and animate custom alerts for subscriptions, follows and donations. Utilize Streamer.io to implement Instant Replay function and custom channel point redemptions, including sound bites. Edit highlights and original content as fully produced clips for social media (Instagram, TikTok) and YouTube via Adobe Premiere.

Maintained all responsibilities listed in Senior Affiliate Partnership Manager role, now expanded to rest of company’s US B2C business. Brought about record-breaking performance with Arena Group partnership despite turmoil surrounding partner. Oversee the strategic re-alignment and revenue diversification of company’s Pickswise brand to bring it to same level of success as MAPs.• Conquered early 2024 expectations on MAPs business with $134K gross revenue Super Bowl week, $378K gross revenue during North Carolina State Launch and March Madness, beating budget by 12%.

Directed strategic execution of affiliate content and section buildouts for SSG’s partnership with The Arena Group, specifically Sports Illustrated and FanNation. Took initiative to perform crucial data analysis and competitor research, ensuring rapid course correction during chaotic NFL season. Constructed communication and organizational structures for all stakeholders to achieve level of connection and awareness not previously constructed by business.• Executed agile pivots based on measured, tactical analysis of affiliate landscape, leading to turnaround and rescue of MAPs from September underperformance to season-long overachievement by 15% of main KPI goal.• Kept morale upbeat despite uncertain headwinds via interpersonal skills, leading to motivated team that defied odds.

Maintained several responsibilities listed in Producer, Rotoworld role. Hired, mentored, and supervised enthusiastic team of 5 associate editors, 1 editor, and 1 senior editor that operated fully remote from 2020-2022. Performed as operations and strategic initiatives lead for NBC Sports EDGE brand, driving execution for content and projects across editorial, social media, video, creative, website, and more. Led brand video distribution and publishing to site, social, and YouTube.• Strategized, planned, assigned, and implemented brand's SEO and content efforts, improving site, social, mobile, and YouTube KPIs.• Oversaw product updates, changes, and overhauls for website using agile/scrum development processes, leading to successful CMS changeover, rebrand, various product launches, and countless sprints.• Crafted regular communications with key stakeholders via email, presentations, meetings, and other methods that created transparent, focused, and highly productive leadership team.• Drove 17% social media audience growth on flagship fantasy accounts, turned churn into gains far sooner than projected goals after rebranding NBCSN account into NBC Sports Bet on Twitter.• Collaborated with other business areas and external 3rd parties accomplishing promotion for priorities such as PointsBet, Bet MGM, and more, cultivating positive B2B relationships and satisfied partners.

Acted as right hand and accountable to Rotoworld's Director as go-to resource and trusted partner. Controlled all aspects of brand social media strategy and execution, including in live, high-pressure environments. Built and maintained relationships with key stakeholders across the business, including marketing, sales, creative, product, and more. Drove impactful growth and change across brand through focus and prioritization.• Ideated, organized, scheduled, owned, and executed promotional efforts and strategy for Rotoworld's premium products, leading to brand’s largest sales numbers in years.• Managed, trained, and delegated tasks to Rotoworld's team of Associate Producers and Interns, developing a positive and empathetic team environment. • Traveled to represent brand at conferences, establishing valuable B2B relationships with existing and future partners.• Excelled at site upkeep and content curation, playing key role in Rotoworld team receiving 2018 FSTA (now FSGA) Best News & Analysis Site Award.

Spearheaded content execution and strategy on social media accounts for NBC Olympics. Covered international lead up, US qualifier events, 2018 PyeongChang Winter Olympics, and 2018 PyeongChang Winter Paralympics. Posted and shared content of various forms to NBC Olympics accounts, including self-made graphics and video. Clipped and edited short-form video content from live competition events. Built narratives and communication with various audience levels, both internal and external, to advance team strategy and deliver on priorities.• Built viral content reaching millions of views and hundreds of thousands of shares, leading to former NBC Sports and Broadcast Chairman lauding efforts during town hall for initiative and ingenuity.• Dedicated efforts working 23 consecutive 12-hour days during 2018 PyeongChang Olympics rewarded via nomination with entire Olympics Consumer Engagement team for 2019 Sports Emmy - Outstanding Social TV Experience.

Founded and spearheaded WWE's UpUpDownDown video game brand to audience of over 1 million. Quarterbacked content from ideation to execution across YouTube, Facebook, Twitter, and Instagram. Led strategic and operations planning process across brand portfolio, ensuring accountability for plan and budget. Brainstormed, scheduled, prepped, coordinated, and executed content both from office and on location across country as well as oversaw and aided in editing process. Entertained hundreds of thousands across videos and live streams as on-camera personality.• Drove channel's rapid prosperity, including recognition as 2016 Webby Honoree in Online Video - Channels and Networks.• Played key role in channel vastly exceeding company objectives through strong community engagement, utilization of talent, and focused, unique content.

Devised and published in real time WWE's second screen experience on WWE App to hundreds of thousands of fans. Spawned variety of content for WWE.com and WWE on YouTube, including written articles, features, videos, talent pages, and more earning millions of weekly views. Managed WWE.com's WWE 2K video game pages and mastered game's coverage on site. Developed countless push alerts for users of WWE app for news, content, and marketing purposes. Led project management processes for assignments under care.• Bestowed 2 "WWE & Me" awards for work expertise on WWE's second-screen experience and WWE.com.

Hired and trained fully remote team of writers, copyedited staff articles, delegated tasks, and scheduled assignments. Produced and published written, audio, and video content, including self-edited interview packages. Managed site's social media accounts, promoted articles on social bookmarking sites, and handled site's communities. Organized schedule and shifts for news team in order maximize and effectively delegate coverage at various times of day, seven days a week.• Led site to 1 of its highest traffic spikes ever by managing SEO-focused news coverage as News Director.

Logged and transcribed tapes into iNews database for quick and efficient production. Traversed the streets of Manhattan and scoured the Internet gathering research essential to stories. Worked front desk, managing a high majority of administrative duties required of the position. Kept in close contact with producers and associate producers while working on stories in addition to close daily contact with supervisor.• Dedicated research and transcription efforts led to credits as assistant producer for work on "The Comic Book Murder" and "10 Messiest Celebrity Meltdowns."