Murray Lang 龙马瑞 Email & Phone Number

Bangkok, Th

Bangkok City, Thailand

Responsible for growth activities in Asia Pacific and the Middle East for Jim Thompson’s Home Furnishing’s business. Fortifying the brand’s market positioning, awareness and sales by identifying new commercial opportunities and managing marketing efforts through forging strong business relationships with the brand’s existing and potential partners in the region.

Hong Kong Sar

Asia's boutique beverage brand consulting agency. Supporting brands to launch and expand in the region, guiding their metamorphosis from a caterpillar, to a chrysalis, butterfly and beyond.

Supporting the immensely dynamic ArcOn Brands team to build and strengthen their beverage brand portfolio offering alongside the iconic global brands they already manage regionally in Asia Pacific.

Hong Kong

Expanded the presence and distribution network of England's leading sparkling wine in the Asia Pacific region from 1 country to 5, to cement the brand as England's pioneer sparkling wine and market leader in Asia

Hong Kong

Growing the Royal Salute Scotch whisky brand in the highly competitive Duty Free channel in Asia.

Hong Kong

Responsible for the implementation and activation of marketing plans, promotional activities and the identification of the best promotional activations based on market insights, business trends and customer needs in Taiwan & HK Borders Travel Retail.

Hong Kong & Macau

Growing and enhancing the image of all Pernod Ricard brands in the vibrant and diverse market of Macau through the strengthening of corporate relations, particularly in the International Hotel, Bar and Restaurant channels.Building brand development plans through identifying opportunities in areas of market & brand value, and allocating resources to capitalise on these opportunities competitively in the market.

Creating and executing trade and consumer education and mentoring programs for Chivas Regal, Ballantine’s, Royal Salute, The Glenlivet and Beefeater brands in conjunction with local brand Marketing teams in the Asia region to communicate brand credentials and messages in a credible and engaging way

Worked to maximise the profitable commercial development of the mainland China market for all Chivas Brothers whisky brands by understanding economic, political and social changes in the country & communicate globally developed strategies and tools to the local Marketing teams to assist in the successful and efficient implementation of these across mainland China.

Responsible for execution and planning of National Golf Sponsorship activities for Ballantine's, as well as overall management of ATL and BTL activations for The Glenlivet single malt.

Shanghai

Responsible for operations, planning and execution of ATL and BTL Marketing activities for Chivas Regal 18 & 25. Chivas Regal is the No1 Scotch whisky in China, and Chivas 18 & 25 are the most premium and luxurious out of all of the Chivas Regal blends.

Developing CRM and Marketing strategies for Chivas Regal 12, 18 & 25 mentoring programs in China, as well as carrying out Ambassadorial duties for Chivas Regal, Royal Salute, Ballantine's and The Glenlivet across the country.

Supervising, organising and conducting mentoring programs accross China for Chivas Regal, Royal Salute, Ballantine's & The Glenlivet

Shanghai, China

Assisted in the successful opening of The Alfred Dunhill Home in Shanghai, and executed several trunk shows for the brand at this location and others within Central China.

Ba Joint Hons., Chinese Studies & Management

Ba, Chinese Language