Murray Ranson Email & Phone Number

Mississauga, On. Canada

Mississauga, On. Canada

Manage the day-to-day activities for a provider of audio visual sales and rentals maintaining a high level of customer service and business / revenue growth. Communicate extensively with clients to gain a better understanding of their needs, interpret critical information, and diffuse potentially difficult situations. Call on 40 to 50 prospects daily to introduce products and drive sales; negotiate terms of contracts. Autonomously participate in sales training to enhance knowledge and gain a competitive edge. Key Contributions:• Created a complete cold-call sales plan based on training.• Developed and wrote all marketing pieces for the company, built invoice templates, wrote financial terms, and devised systems for properly tracking projects.• Identified, penetrated, and opened new markets in the education field and gained placement on their approved vendor lists.• Collected past-due accounts, positively enforcing original terms with clients who failed to meet their obligations.

Directed daily audio / visual activities across 25+ school boards for one of the largest AV product providers in the nation. Applied deep product knowledge in communicating product specifications, applications, and pricing to educate clients on the latest in technology. Worked one-on-one with walk-in customers for both sales and rentals; performed demonstrations of complex audio systems. Prepared and submitted written quotes to schools. Created and managed databases of each school within all 25 school boards territories. Key Contributions:• Revived and grew business within Rental Department by executing product knowledge and acting as liaison between company and customers to foster confidence.• Delivered above average profit margins (25 to 28 points) on consumable items; challenged staff to help enhance their confidence and self-esteem. • Developed and delivered the company’s portion of a large hospital tender in partnership with a Fortune 500 company, which helped secure a $1M contract.• Built trust within complex purchasing structure of York University, resulting in winning additional non-tendered business; secured contract with Glendon College with annual sales of $50K+.• Earned Smart Technologies “Certified Smart Trainer” credential.

Communicated with clients via telephone, e-mail, and fax to share product information / pricing and respond to their inquiries related to audio visual products. Called on potential clients to introduce the company. Interacted directly with vendors. Completed monthly sales reports in a timely manner.Key Contributions:• Consistently met or exceeded sales targets. • Established solid working relationships with suppliers and customers.

Represented manufacturer of electronic parts and components by providing timely product and pricing information in order to generate new clients and sales. Interfaced with designers and engineers regarding projects currently in development stages. Supported outside sales representatives across Greater Toronto Area in cold calling activities and supplying quotes and sample requests. Visited manufacturing sites throughout the US to gain a better understanding of products, processes, and procedures to assist in the client development process.Key Contributions:• Executed inside sales operations for all Toronto sales representatives, successfully meeting objectives.• Collaborated with field sales reps to achieve company annual sales budgets in excess of $15M.• Played key role in designing and winning $300K program using character / graphic displays for a strategic customer, with a guarantee of two additional programs using same display technology.• Implemented computer-based quoting system for one of the company’s Top 5 strategic customers.