Lead a team of data engineers and business analysis in customer data infrastructure transformation, assessing the existing ecosystem, and planning for a composable CDP implementation.• Performed a three-month assessment of all lines of business, interviewing dozens of stakeholders, and documenting all current sources of customer data, challenges and pain-points. • Piloted the creation of an initial “ID Hub” centralizing the potential resolution of customer identity across internal LOB sources as well as incorporating 3rd party identifiers across the anonymous and pseudonymous spaces.• Developed a Snowflake analytical application for internal auditing of personalized offers, incorporating both batch and real-time streaming data sources.• Deconstructed all current email campaigns and offer-optimization ML algorithms to plan a clean new, top-down Unified Customer Profile as preparation for an upcoming CDP implementation.

High-level technology consultant to F500 corporations, specializing in Personalization, Identity, Privacy & Compliance, Customer Data Architecture, and MarTech ecosystem rationalization.• Drove strategic partnerships with leading vendors in Customer Data Platform (CDP), Data Clean Room, and Customer Data Infrastructure (CDI) domains.• Consulted as an industry expert on identity solutions, 1st party customer data strategy, future-proofing against 3rd party cookie deprecation, Generative AI application, and Composable CDP selection. Developed Developed reference architectures and client-facing collateral.• Performed assessments for F500 companies, including MarTech and AdTech architecture, op model, change management, cost reduction, and revenue growth.• Developed and managed sales opportunities, including leads from managed vendor partnerships. Scoped and priced client projects. Co-developed RFPs and SOWs throughout sales lifecycle.

Managed the planning, design, development, and marketing of the Accenture Personalization Suite—a single unified suite that consolidates four previously standalone software applications. Established ongoing product roadmap and release plan, balancing priorities of multiple stakeholders. Co-developed commercial model and go-to-market strategy with sales and delivery teams.• Collaborated with delivery teams, pushing the limits of the product by developing custom scripts, cloud API integrations, and standalone tooling. Worked with product team to convert this collateral into integrated product features, installable libraries, and new UI tooling.• Drove technology modernization, moving development toward containerization, reactive design, and cloud-native integration while staying platform-agnostic.• Explored new channels across Accenture’s service, technology, and industry offerings, including pilots and proofs-of-concept.• Directed engineering leads and program managers in resolution of technical and developmental challenges and establishment of short-term priorities.Major Accomplishments:• Established a multi-year strategy that consolidated four unique products into a single suite, harmonizing technologies and consolidating account, user, and data management.• Conducted initial one-week planning workshop with Finland and India teams to establish a multi-year release plan that would gradually transition all components to standardized languages and libraries and eliminate redundant functionality. Initial MVP release six months after the workshop.• Redesigned user experience across all components, focusing on conceptual harmonization, more intuitive & efficient user experience, new cross-module capabilities, all while bringing new features and innovations to the original components.• Established an internal Community of Practice to increase global awareness and encourage contributions of collateral, industry-specific demos, and case studies.

Managed three new software products: Accenture Clustering Engine, Accenture Recommendation Engine, and Customer Genome. Responsible for user persona development, UX design, roadmap and release planning, and internal product evangelism. Acted as solutions engineer for new engagements with key clients.• Assessed functionality and maturity of original pilot/incubation implementations, and planned roadmap to bring each to MVP status in the shortest possible time.• Reviewed initial pilots, studied how users interacted with the assets, and observed labor-intensive tasks users had to perform. Leveraged findings to establish user personas and innovate ways to enhance and simplify the user experience. Collaborated with UX team to design & review all user interfaces.• Developed long-term roadmap, technical and user requirements, and worked with developers to establish detailed release plans. Wrote epics, user stories, and bug tickets. Participated in regular sprint planning scrum meetings.• Co-wrote the Clustering Engine’s computational core in R, with a focus on performance tuning and optimization of key routines in C++. Algorithmic troubleshooting and innovation led to the development of US Patent 10102281.• Planned and executed a 9-month transition of the entire development team from Australia to new teams in Finland and India.• Explored cross-product innovations that led to the evolution into the Accenture Personalization Suite. • Developed and maintained marketing materials, including brochures, Stage 0 decks, white papers, and videos.

Managed software roadmap and release cycles, balancing strategic technology initiatives, customer requests, and tactical competitive analysis. Identified and prioritized opportunities with emerging technologies and new market solutions. Created training programs in both software integration and statistical analysis. Coordinated with global delivery and engineering teams across US, UK, India and Australia.• Developed new solutions extending the product’s capability into new markets including mobile app development, business process modeling & management, SEM personalization, and customer journey management. Software innovations included advanced statistical techniques in choice modeling, cluster analysis, and nested models. Solutions resulted in spin-off products, toolkits, and four new patents.• Oversaw UI redesign resulting in simpler user experience, reduced click-through, and richer data visualization.• Conducted annual engineering workshops, working with developers to find comprehensive solutions for emerging challenges like increasing data volume and storage of highly unstructured data.

Managed technical aspects of multivariate (MVT) experiments on corporate websites with responsibility across the entire project lifespan—planning & development, testing, execution, and decommissioning. Management typically involved 4-6 simultaneous client projects at a time, each at a different point in its lifecycle. Coordinated with client creative design and IT groups on content creation and integration of testing application. • Assisted in creating, improving, or troubleshooting corporate web pages, using advanced HTML, CSS, JavaScript, and AJAX solutions. Optimized page structures with an emphasis on improved SEO, cleaner modular design, MVT readiness.• Developed a server-side Java toolkit that expanded ADO’s capabilities with dynamic page (AJAX) support and creative solutions for tracking customer progression when technical limitations or client website restrictions thwarted normal approaches.• Innovated a process innovation: a Technical Workshop and resulting Technical Project Roadmap that would align and document deadlines and responsibilities of web design agencies and IT. Developed processes and templates. Conducted workshops during the planning phase of all client projects.• Created full training program consisting of five half-day technical training modules that covered concepts, planning, deployment and administrative maintenance of ADO application and execution of MVT experiments. Also developed self-directed computer-based training videos.• Active participation in bug tracking, product troubleshooting, and product innovation initiatives led to promotion as the new ADO Product Manager.

Planned and executed all stages of the project life-cycle, including requirements gathering, project planning, resource allocation, assignment and tracking of tasks & milestones, problem resolution, and creation of final deliverables. Identified out-of-scope requests and negotiated change requests and additional costs.Managed all aspects of outsourcing including writing work requirements, hiring new analysts, negotiating contracts, milestone schedules, payment rates and terms. Supervised and reviewed work at each milestone to ensure quality of research and writing.

Operated as independent consultant, creating specialized solutions with databases and web technologies. Optimized clients' operations to reduce costs and redundancies.

Collaborated with CIO to establish programming team and implement custom J2EE and C#/.Net applications for in-house fund management and statistical forecasting in the financial industry. Established development processes, tools, and systems. Integral to strategic project planning, system modeling, programming, testing, and performance tuning. Implemented a single, integrated development environment; established documentation and procedures. Results: streamlined application installation on new servers/workstations and cut development time by as much as 25%.

Exchange E-mail Migration: Managed a team of 11 technicians in server and desktop components of corporate-wide migration to Exchange in the Research Labs Division. Oversaw migration of over 5000 employees over three corporate sites.Data Warehouse project: Created in-house data warehouse (IT asset management) with specific web-based front end tools to coordinate Y2K and DHCP migration initiatives. Hired, trained, and managed staff. Department evolved into the "Pilot Technologies" internal consulting group.