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Professional Business Manager with a proven track record in identifying market opportunities to drive sales and share growth in a competitive marketplace. Exceptional understanding of Atlantic Consumer Packaged Goods industry. Successfully develops and executes creative local and national promotions. Passionately committed to delivering the annual business plan with integrity. Disciplined problem-solver with excellent analytical and negotiation skills and a commitment to continuous improvement. Expertise includes: • Key Account Management• Building Account Business Plans • Customer and Shopper Marketing• Category Management• Consumer Insights• Space Management Specialist
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Business Development ManagerAdvantage Sales And Marketing Nov 2014 - May 2018Halifax, Nova ScotiaManage the Johnson annd Johnson client portfolio of brands at Sobeys Ontario, Sobeys Atlantic, Lawtons Drugs and PharmaChoice profitably while driving market share growth.
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Key Account ManagerUnilever Jan 2008 - Apr 2014Halifax, Nova ScotiaManaged over $20M in Unilever Food sales at the Sobeys & Lawton Drugs accounts. Delivered market share gains and profit. Executed best in class promotions and shared best practices. • Developed and executed account joint business plans that drove sustainable growth across several brands & banners.• Developed and executed account joint business plans that drove sustainable growth across several brands and banners.• Identified opportunities to drive growth through identification of listing gaps, improving promotional ad grid and trade spend optimization.• Translated brand strategies for product, placement, promotion and pricing into successful shopper marketing programs.• Delivered on Big Bets Innovation that focused on successful speed to market with quick distribution achieved by customized account launch ads, demo programs and consumer offers.• Achieved excellent Advantage Survey results as Unilever was ranked #2 in 2011 at Sobeys Atlantic in Grocery and #3 at Lawton Drugs.• Provided excellent communication to Unilever Field Sales Representatives through monthly ad grids, priorities notifications of key activations and perfect store templates.• Over achieved forecasting target by 16% and OSA targets by over 2%.• Added value to monthly national categories meetings by representing Atlantic region on key Unilever brands.• Delivered on trade spend budgets and achieved zero deductions over 90 days. -
Regional Activation Manager/Key Account ManagerUnilever 2002 - 2007Halifax, Nova ScotiaDeveloped & executed customer marketing promotions in the Atlantic region while managing over $15M in food sales at the Sobeys Atlantic & Lawton Drugs Account. Built successful Becel promotions with the Heart & Stoke Foundation and the Canadian Diabetes Association that raised awareness for heart health and importance of a healthy lifestyle.• Collaborated with marketing, accounts, trade, ad agencies, field sales representatives, demand planning, customer service, finance and legal to develop creative promotions that strategically aligned with brand platforms.• Experienced in developing and executing shelf programs with coupons and / or recipes, FSI programs, customized ads and contests that linked to brand platforms and key brand messages at all Atlantic accounts.• Developed and executed category multi-tier incentive plan based on sales, market share, distribution and promotional ad plan targets, resulting in pay for performance.• Facilitated with account managers to bring customized marketing promotions to fruition and drive sales growth at each account.• Assisted with the training of new Unilever Account Managers. -
Key Account ManagerUnilever 1997 - 2001Halifax, Nova ScotiaManaged over $3M in sales on Unilever Personal Care products at Sobeys Atlantic and Lawton Drugs accounts.• Presented and secured new innovation on personal care products at Sobeys Atlantic & Lawtons Drugs.• Developed ad plans and promotional programs to support the account business plan.
Brenda Murray Skills
Brenda Murray Education Details
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Human Resource Management Certificate.
Frequently Asked Questions about Brenda Murray
What is Brenda Murray's role at the current company?
Brenda Murray's current role is Business Development Manager at Impact Sales and Marketing.
What is Brenda Murray's email address?
Brenda Murray's email address is br****@****ver.com
What is Brenda Murray's direct phone number?
Brenda Murray's direct phone number is +190271*****
What schools did Brenda Murray attend?
Brenda Murray attended Saint Mary's University.
What are some of Brenda Murray's interests?
Brenda Murray has interest in Families With Children From China, 2013, 2014, Chair Of Chinese New Year Event, Chair Of Religious Education Committee, Saint Marguerite Bourgeoys Parish, Treasurer On Board Of Directors, 2012, 2007.
What skills is Brenda Murray known for?
Brenda Murray has skills like Key Account Management, Consumer Products, Customer Insight, Trade Marketing, Key Account Development, Shopper Marketing, Marketing Management, Sales Operations, Forecasting, Sales Management, Competitive Analysis, Marketing Strategy.
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