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@unilever.com
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1 phone found area 902
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Brenda Murray is listed as Business Development Manager at Impact Sales and Marketing based in Halifax, Nova Scotia, Canada. AeroLeads shows a work email signal at unilever.com, phone signal with area code 902, and a matched LinkedIn profile for Brenda Murray.
Brenda Murray previously worked as Business Development Manager at Advantage Sales And Marketing and Key Account Manager at Unilever. Brenda Murray holds Bachelor Of Commerce (B.Com.), Marketing & Personnel Industrial Relations (Double Major)., Human Resource Management Certificate. from Saint Mary'S University.
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Professional Business Manager with a proven track record in identifying market opportunities to drive sales and share growth in a competitive marketplace. Exceptional understanding of Atlantic Consumer Packaged Goods industry. Successfully develops and executes creative local and national promotions. Passionately committed to delivering the annual business plan with integrity. Disciplined problem-solver with excellent analytical and negotiation skills and a commitment to continuous improvement. Expertise includes: • Key Account Management• Building Account Business Plans • Customer and Shopper Marketing• Category Management• Consumer Insights• Space Management Specialist
Listed skills include Key Account Management, Consumer Products, Customer Insight, Trade Marketing, and 13 others.
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Halifax, Nova Scotia
Manage the Johnson annd Johnson client portfolio of brands at Sobeys Ontario, Sobeys Atlantic, Lawtons Drugs and PharmaChoice profitably while driving market share growth.
Halifax, Nova Scotia
Managed over $20M in Unilever Food sales at the Sobeys & Lawton Drugs accounts. Delivered market share gains and profit. Executed best in class promotions and shared best practices. • Developed and executed account joint business plans that drove sustainable growth across several brands & banners.• Developed and executed account joint business plans that drove sustainable growth across several brands and banners.• Identified opportunities to drive growth through identification of listing gaps, improving promotional ad grid and trade spend optimization.• Translated brand strategies for product, placement, promotion and pricing into successful shopper marketing programs.• Delivered on Big Bets Innovation that focused on successful speed to market with quick distribution achieved by customized account launch ads, demo programs and consumer offers.• Achieved excellent Advantage Survey results as Unilever was ranked #2 in 2011 at Sobeys Atlantic in Grocery and #3 at Lawton Drugs.• Provided excellent communication to Unilever Field Sales Representatives through monthly ad grids, priorities notifications of key activations and perfect store templates.• Over achieved forecasting target by 16% and OSA targets by over 2%.• Added value to monthly national categories meetings by representing Atlantic region on key Unilever brands.• Delivered on trade spend budgets and achieved zero deductions over 90 days.
Halifax, Nova Scotia
Developed & executed customer marketing promotions in the Atlantic region while managing over $15M in food sales at the Sobeys Atlantic & Lawton Drugs Account. Built successful Becel promotions with the Heart & Stoke Foundation and the Canadian Diabetes Association that raised awareness for heart health and importance of a healthy lifestyle.• Collaborated with marketing, accounts, trade, ad agencies, field sales representatives, demand planning, customer service, finance and legal to develop creative promotions that strategically aligned with brand platforms.• Experienced in developing and executing shelf programs with coupons and / or recipes, FSI programs, customized ads and contests that linked to brand platforms and key brand messages at all Atlantic accounts.• Developed and executed category multi-tier incentive plan based on sales, market share, distribution and promotional ad plan targets, resulting in pay for performance.• Facilitated with account managers to bring customized marketing promotions to fruition and drive sales growth at each account.• Assisted with the training of new Unilever Account Managers.
Halifax, Nova Scotia
Managed over $3M in sales on Unilever Personal Care products at Sobeys Atlantic and Lawton Drugs accounts.• Presented and secured new innovation on personal care products at Sobeys Atlantic & Lawtons Drugs.• Developed ad plans and promotional programs to support the account business plan.
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Brenda Murray is listed as Business Development Manager at Impact Sales and Marketing.
AeroLeads has found 1 work email signal at @unilever.com for Brenda Murray.
AeroLeads has found 1 phone signal(s) with area code 902 for Brenda Murray.
Brenda Murray is based in Halifax, Nova Scotia, Canada.
Brenda Murray has worked for Advantage Sales And Marketing and Unilever.
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Brenda Murray holds Bachelor Of Commerce (B.Com.), Marketing & Personnel Industrial Relations (Double Major)., Human Resource Management Certificate. from Saint Mary'S University.
Brenda Murray is listed with skills including Key Account Management, Consumer Products, Customer Insight, Trade Marketing, Key Account Development, Shopper Marketing, Marketing Management, and Sales Operations.
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