Barry Murray Email and Phone Number

• Maximize profitability for mid-size service organizations by redesigning the advertising structure using robust marketing and lead generation platforms.• Educate and train telemarketers in using best practices for customer acquisition and new prospect identification.• Closed $50M in career advertising buys; created 30+ television and radio campaigns.• Established 60+ production media production specialist alliances targeting the home consumer market.• Developed advertising… Show more • Maximize profitability for mid-size service organizations by redesigning the advertising structure using robust marketing and lead generation platforms.• Educate and train telemarketers in using best practices for customer acquisition and new prospect identification.• Closed $50M in career advertising buys; created 30+ television and radio campaigns.• Established 60+ production media production specialist alliances targeting the home consumer market.• Developed advertising campaigns for prospective and existing clients; generated annual spending budgets.• Led public relations consulting to achieve ten years of consecutive growth for all clients.• Generated revenue by integrating market insights, implementing affordable campaigns and leveraging web-based advertising.• Advised companies, provided crisis and emergency communications and mitigated negative press.• Developed Google, Yelp and Facebook-based lead generation models as well as other online lead generation systems.• Built local and national consumer and product brand awareness through strategic marketing, advertising and storytelling. Show less

◼ Director of Sales and MarketingRecruited as a consultant and hired full-time to the executive team accountable for setting sales and marketing plans to propel the company towards increased market share and greater brand recognition. Plan, budget and effectively execute the marketing and advertising strategy with accountability for digital marketing plans, brand management, communications, promotions, market research/analysis, business development, alliances, vendor relations, and fiscal… Show more ◼ Director of Sales and MarketingRecruited as a consultant and hired full-time to the executive team accountable for setting sales and marketing plans to propel the company towards increased market share and greater brand recognition. Plan, budget and effectively execute the marketing and advertising strategy with accountability for digital marketing plans, brand management, communications, promotions, market research/analysis, business development, alliances, vendor relations, and fiscal accountability. Manage a marketing team of 7 and hold full P&L accountability.Key Marketing and Branding Initiatives▪ Cultivate and nurture the organization’s overall vision and strategy for the brand and its portfolio of products and services, drivingtop-line and bottom-line business results.▪ Drive new business by strategically leveraging multiple channels to cultivate, engage and manage funnel of prospective customers.▪ Evaluate existing prospect acquisition and conversion efforts to identify new opportunities for increased engagement.▪ Bring new thinking plus execution to efficiently deliver enhanced experiences to differentiate the brand and attract/retain customers.▪ Manage online and social media content and strategy. Develop and execute special/corporate events and special projects.▪ Partner with content marketing teams to plan and improve efficiency, effectiveness, and ROI of acquisition plans.Select Accomplishments▪ Reallocated PPC and ad buys with Google, Yelp, and Yahoo targeting specific zip codes that increased leads by 45% over P/Y.Consistently delivered 600 leads/month, Q1-Q3 FY/21.▪ Spearheaded the development and relaunch of the new website that increased page views exponentially and impressions over 1000%.▪ Delivered month-over month sales growth and surpass $7.5MM annually.▪ Integrated a CRM system and marketing automation processes which increased lead flow by 35% in 12 months. Show less

• Maximize profitability for mid-size service organizations by redesigning the advertising structure using robust marketing and lead generation platforms.• Educate and train telemarketers in using best practices for customer acquisition and new prospect identification.• Closed $50M in career advertising buys; created 30+ television and radio campaigns.• Established 60+ production media production specialist alliances targeting the home consumer market.• Developed advertising… Show more • Maximize profitability for mid-size service organizations by redesigning the advertising structure using robust marketing and lead generation platforms.• Educate and train telemarketers in using best practices for customer acquisition and new prospect identification.• Closed $50M in career advertising buys; created 30+ television and radio campaigns.• Established 60+ production media production specialist alliances targeting the home consumer market.• Developed advertising campaigns for prospective and existing clients; generated annual spending budgets.• Led public relations consulting to achieve ten years of consecutive growth for all clients.• Generated revenue by integrating market insights, implementing affordable campaigns and leveraging web-based advertising.• Advised companies, provided crisis and emergency communications and mitigated negative press.• Developed Google, Yelp and Facebook-based lead generation models as well as other online lead generation systems.• Built local and national consumer and product brand awareness through strategic marketing, advertising and storytelling. Show less

• Managed a $6M budget, marketing and public relations for the eighth largest pest control company worldwide.• Held 1.5K+ television and radio appearances for a successful pest control industry leader.• Created a successful public relations campaign as a spokesperson to secure the company’s name in the Guinness World Record Book.• Secured new business through television and public appearances, museum presentations, television and radio ad buys.• Increased brand relevance by… Show more • Managed a $6M budget, marketing and public relations for the eighth largest pest control company worldwide.• Held 1.5K+ television and radio appearances for a successful pest control industry leader.• Created a successful public relations campaign as a spokesperson to secure the company’s name in the Guinness World Record Book.• Secured new business through television and public appearances, museum presentations, television and radio ad buys.• Increased brand relevance by designing and implementing strategic marketing plans.• Enhanced sales efficiency by delivering sales-ready leads.• Generated revenue and strengthened customer relationships by leveraging market insights and conducting competitor analyses.• Created 50+ television, radio and web marketing campaigns to build brand awareness and generate revenue. Show less