Manage demography and cartography data ingestion and modeling pipeline at Spectra, a NIQ product, offering Route to Market analytics solutions.

Cornerstone Capabilities is a one-stop shop for price and promotion analytics. Part of the core team which built “Curve” to create an industry leading Trade Promotion Optimization capability. Acquired by NielsenIQ.Develop scalable algorithms that can be deployed across a wide range of (Consumer Packaged Goods) categories driving advanced analytics capabilities to proactively advise customers on pricing and promotion decisions based on real historic outcomes. - Data Extraction, Cleaning and Transformation Pipeline: Regular Price Smoothening, Anomaly Detection and Imputation, Week-shift reallocation - Algorithms: Baseline, Seasonality, Elasticity Modeling, Cross Effects, Category Expansion, Weekly Sales Prediction - Use Machine Learning and Optimization techniques to develop a data driven promotion planning tool. Help answer key business questions related to pricing/promotion strategy and promotion frequency - Product and Data Science Leadership -- Own data science roadmap -- Drive product innovation -- Evangelize data science methodologyInitiate digital marketing processes and content creation that can be used to attract new leads and customers to Cornerstone's total business

The Little League (TLL) is a not-for-profit organisation established to facilitate and encourage the upliftment of underprivileged children through sport. We aim to harness the power of sport to help build a brighter future for the less fortunate children of our society. We encourage them to take part in character building activities by creating incentive through the game of football. Children love to play, and our goal is to channel that love and enthusiasm for sport into their academics and other areas of development. We strive to create a safe space free of discrimination where our Little Leaguers come together to learn and grow. Please check out our website for more details and feel free to reach out with any questions! www.thelittleleague.orgmurtazav2@thelittleleague.org

Help manage and grow the media analytics "Distributed Global Delivery" business.Work with the Data Science team to drive media efficiency and recommend media solutions using advanced analytics. Highlights - - 10x growth in the media trafficking, reporting and analytics portfolio across global markets in 2016- Data Driven Multi-Touch Attribution modeling in R to optimize media performance and spends for Telenor Norway. Used Survival Analysis (Cox Proportional Hazards’ Model) to determine the real “cost per action” of digital ads, to provide media recommendations which resulted in a 10% increase in online conversions- Market Segmentation for leading packaged holiday provider using K-Means clustering algorithm used to optimize messaging for Facebook Ads; 23% increase in campaign CTR- Keyword classification for Taj Hotels using Naïve Bayes algorithm to determine keywords which are potentially more susceptible to conversion; results drawn from analysis of 150,000 search queries- Implementation of global nomenclature for Visa; reduced discrepancies from 89% to <5% in 10 months which allowed management and internal stakeholders to optimize media across 38 local markets- Setup of Mars reporting on Datorama across 60 Mars brands – Rule creation and front-end visualization in Tableau

Leading a 9 member team which serves as an extension of SMG’s Technology and Activation Group (TAAG) here in Mumbai. My team works closely with TAAG, Chicago to meet reporting requirements for Starcom and Spark clients like Wrigley, AirBnB, ESPN, REI, Red Lobster, Hanes, Kraft, K.B. Home, U.S. Cellular, Mondelez, etc. Responsibilities include but are not limited to – 1) Building a team capable of taking up complex reporting requirements not only in terms of marketing expertise but client communication and soft skills as well2) Collating data from various ad servers (DCM, Sizmek, Flashtalking), measurement tools (ComScore, Double Verify, Millward Brown), and ad platforms (Facebook, Twitter, Adwords)3) Aggregate and QA data to be appended into the report basis requirements 4) Create reports to help media planners and clients evaluate performance of display media campaigns5) Provide recommendations and insights on tactical campaigns for brand and performance goals This project is part of an SMG initiative to create a globally connected network of TAAG talent across markets to support digital trafficking and reporting.Conceptualizing, planning, and implementing marketing strategies using social media and aligning these with the overall marketing strategy of B2B and B2C businesses and thus establish a clear ROI for social activitiesHelped formulate a B2B social selling process using LinkedIn and other professional networks to contribute to the sales funnel of businesses.Working knowledge of other aspects of digital marketing like SEO, SEM, display, content, analytics, blogging, etc.Managerial responsibilities including resource management, mentorship and knowledge sharingExtensive operation (strategy, implementation and optimization) of Facebook, Twitter and LinkedIn advertising campaigns across industries Analytics reporting using GoodData platform which is an end-to-end cloud business intelligence platform for businesses

I am part of a team at SMG Convonix which conceptualizes and implements strategy to help businesses grow using Social Media. We help integrate social media marketing with the overall marketing strategy of both B2b and B2c businesses across various industries. We aim at providing a clear ROI through our Social Media efforts.

Signage Infotech creates quality digital signage solutions and specializes in customized signage manufacturing. This is a business venture started by my father in 2009. I was brought on board to serve as a liaison between creative and labor, to ensure a smooth transition from design to implementation. My primary role was to make sure that signage designs were implemented perfectly and that there were no hiccups in the manufacturing process.

“To Study Latest Trends in Consumer Batteries & Brand Awareness of Godrej G P Batteries Among Retailers”Involved in the survey conducted to find out the popularity of Godrej G P Batteries offered by G&B to its clients.Key Aspects - 1) Competitor Analysis2) Distribution Chain Analysis3) Retailer Grievances4) Market Survey