Standard bio: Murthy Mathiprakasam is a senior director of product marketing at Collibra. Murthy has over two decades of experience working with emerging high-growth software technologies, including roles at Mercury Interactive/HP, Google, eBay, VMware, Oracle, Informatica, Splunk. and Rubrik. Murthy holds an MS in management science from Stanford University and two BS degrees in management science and computer science from the Massachusetts Institute of Technology.My professional mission is:-- To make a complicated world more simple-- To make an uninformed world more empowered-- To make a cynical world more inspiredThe vehicle for my mission is the discipline of product marketing. Highly successful technology organizations need product marketers to drive business growth. But only agile product marketers effectively balance the 6 forces of product marketing..The 12 values and principles of management I believe in are:1) Transformation and change can only be successful in phases2) Having no conviction is weakness; conviction for your own benefit is selfishness; conviction for the benefit of others is leadership3) When performance doesn’t meet expectations, the cause may not be a lack of competency; it may be a lack of confidence or development4) Conflict and passive aggression are most often results of fear, uncertainty, and insecurity5) If you have the right team, individual reward is maximized by collaboration; if collaboration doesn’t lead to reward, then you have the wrong team6) Cautious expectation setting and courageous problem escalation are the foundations of trust7) Those who seek greater understanding earn more confidence than those who follow blind faith8) Your customer always dictates your value; if you are undervalued, then you have to work harder or find better customers9) Irrespective of an individual’s performance or character, there is no excuse to denigrate another person’s dignity10) Seek goodness within everyone and acknowledge that goodness11) True greed can be conquered by compassion, but true compassion cannot be conquered by anything12) Have fun, stay positive, and always smile