• Planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns for Orient and ClickMall• Devising strategies to drive online traffic to the website of Orient and ClickMall.• Identifying trends and insights, and optimizing spend and performance based on the insights.• Developing, evaluating and overseeing the implementation of A/B testing protocols and procedures.• Managing the redesign of the company… Show more • Planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns for Orient and ClickMall• Devising strategies to drive online traffic to the website of Orient and ClickMall.• Identifying trends and insights, and optimizing spend and performance based on the insights.• Developing, evaluating and overseeing the implementation of A/B testing protocols and procedures.• Managing the redesign of the company website.• Managing all the creatives, art and copywriting (outsourcing where needed)• Designing, building and maintaining social media presence for Orient and ClickMall.• Optimizing website and social media channels for SEO as well as usability• Improving the usability, design, content, conversion points and the user funnels of Orient's and ClickMall's website.• Tracking conversion rates and making improvements to the website.• Managing all aspects of Digital Marketing operations.• Responsible for growth hacking.• Collaborating with agencies and other vendor partners• Collaborating with internal teams and departments• Responsible for planning and budgetary control of all digital marketing activities.• Evaluating customer research, market conditions and competitor data.• Reviewing new technologies and keeping the company at the forefront of developments in digital marketing.• Monitoring performance through rigorous conversion tracking and data analyses using Google Analytics, HotJar, TruConversion, Facebook Analytics etc.• Generating monthly reports on the marketing campaign’s performance. Show less

• Designing and executing strong social media campaigns to support welcome, conversion and retention targets.• Google Analytics Reporting.• Creating, managing and implementing full SEO (on-page/off-page) strategies (Responsible for SEO Audits and reporting, back-link analysis and removal, keyword research, competitor analysis and link-building).• Designing and working with internal and external partners to deploy impactful digital marketing campaigns to deliver acquisition… Show more • Designing and executing strong social media campaigns to support welcome, conversion and retention targets.• Google Analytics Reporting.• Creating, managing and implementing full SEO (on-page/off-page) strategies (Responsible for SEO Audits and reporting, back-link analysis and removal, keyword research, competitor analysis and link-building).• Designing and working with internal and external partners to deploy impactful digital marketing campaigns to deliver acquisition, conversion and retention targets.• Continually explore & develop new affiliate opportunities• Creating and analyzing A/B & multivariate testing on landing pages to increase CTR & conversion rates. Show less