• Led Gravity Design Studio in creating research-driven design solutions, ensuring that every project was grounded in a deep understanding of client needs and market trends, resulting in more targeted and effective design outcomes that drove client success.• Collaborated with clients to ensure that strategic design direction aligned with their business objectives, helping to elevate their brands and improve market positioning, which contributed to long-term client relationships and repeat business.• Provided team leadership, guiding the design team through each phase of project development to ensure successful and timely delivery, which bolstered the studio’s reputation for high-quality, reliable work and increased client satisfaction.

• Spearheaded strategic branding initiatives that successfully established Soskin Arabia as a trusted authority in the skincare industry, significantly enhancing the brand’s credibility and market presence.• Led innovative marketing campaigns that empowered individuals to confidently embrace their natural beauty, driving customer engagement and fostering a deeper emotional connection with the brand.• Collaborated closely with cross-functional teams to ensure every aspect of the brand—from product design to messaging—reflected core values of quality, authenticity, and inclusivity, which strengthened brand loyalty and attracted a wider, more diverse customer base.

• Collaborated with major brands such as Snapchat, Riyadh Season, and Telfaz11 to create unique and impactful designs, which elevated Stickeraat’s visibility and positioned it as a creative leader in the region.• Managed production, marketing, and partnerships, driving the growth of Stickeraat's market presence and brand recognition, resulting in increased sales and strong brand loyalty within the target audience.

• Successfully transferred thousands of bank documents to Riyad Bank’s new brand identity, including both printable and digital content, ensuring a consistent and cohesive brand presence across all platforms. This effort significantly improved brand clarity and recognition.• Collaborated with cross-functional teams to ensure the seamless transition of all bank applications to the new identity, minimizing disruptions and ensuring that both internal and external stakeholders experienced a smooth, user-friendly transition.• Implemented new branding guidelines for Riyad Bank, ensuring consistency across all sub-brands and touchpoints, which helped reinforce the bank’s unified brand identity and strengthened its market positioning.

• Led a professional team in developing innovative and effective creative strategies for clients, incorporating in-depth brand research and client studies, which helped tailor solutions that aligned with each client’s unique identity and goals, significantly improving client satisfaction.• Implemented international standards in all projects, ensuring high-quality work that met or exceeded client expectations, resulting in long-term client relationships and an increase in repeat business.• Successfully executed projects with a strong focus on attention to detail and creativity, leading to innovative solutions that set clients apart from their competition, enhancing the company’s reputation for delivering cutting-edge design services.• These efforts elevated the company’s market standing, attracted new high-profile clients, and improved the overall client retention rate.

• Led a team of designers and artists to successfully develop a cohesive and compelling visual language representing the identity of SCTH, which significantly strengthened the organization's brand presence and public perception.• Managed brand enhancements, layout design, and marketing campaigns, ensuring all projects were completed within budget and on time, leading to improved operational efficiency and consistently high-quality design output.• Collaborated with artists, photographers, and directors to bring creative ideas to life, resulting in visually impactful campaigns that resonated with target audiences and increased engagement with SCTH’s initiatives.• These efforts contributed to a stronger brand identity for SCTH, improving recognition and enhancing the organization’s reputation both locally and regionally.

• Led and managed a creative team at BeStudio Design in Riyadh to develop comprehensive branding strategies, ensuring that each project aligned with the client’s vision and market goals, resulting in impactful and cohesive brand identities.• Directed the team in crafting and executing brand positioning strategies, enhancing brand recognition and loyalty, which contributed to stronger market presence and competitive advantage.• Managed the execution of advertising campaigns, ensuring they were consistent with brand values and messaging, driving higher customer engagement and reinforcing brand loyalty, which resulted in increased brand equity and sales.• Fostered collaboration across creative and marketing teams, ensuring a unified approach to branding across all touchpoints, strengthening the studio’s reputation and enabling the delivery of high-quality, strategic design solutions.

• Led the design and user acceptance testing of Mobily's website from concept to launch, ensuring it met user-centric standards, which significantly improved user engagement and satisfaction post-launch.• Designed and implemented the user experience for Mobily's website, focusing on creating a seamless and interactive journey for visitors, leading to higher user retention and a more intuitive user interface.• Collaborated with cross-functional teams to support ongoing website maintenance and new feature implementations, ensuring smooth and continuous user interactions, which contributed to sustained website functionality and customer satisfaction.• Managed branding projects for Mobily, including the Innovation Lab and branding for initiatives like mView, Fallah, PlayZone, and Cloud Office, which enhanced the brand's visibility and market positioning across multiple digital platforms.

• Designed and implemented the user interface for Mobily's website, ensuring a seamless, intuitive, and visually appealing experience, which led to improved user satisfaction and increased traffic.• Collaborated with development teams to resolve website issues quickly and efficiently, ensuring minimal downtime and maintaining a high level of website functionality, contributing to a smooth user experience and higher retention rates.• Conducted regular website audits to identify improvement opportunities, and implemented enhancements that optimized user engagement, resulting in increased customer interaction and overall website performance.• Worked on branding projects with Syntax, where I applied my expertise to develop strong, cohesive brand identities that helped clients effectively communicate their vision and enhance their market presence.

• Conceptualized and designed graphic applications such as collateral material and corporate identity for TAREK ATRISSI DESIGN SL in Barcelona, Spain, which strengthened the company’s brand presence and helped attract clients through cohesive and powerful visual strategies.• Developed multimedia interfaces and environmental graphics from concept to completion, maintaining high-quality design standards, resulting in visually appealing and functional designs that increased user interaction and enhanced brand awareness.

Designed logos for global SMEs such as Bullion (Singapore) and Amuuze (Belgium), significantly enhancing brand identity and helping these companies establish a strong market presence.• Developed unique and visually compelling logo concepts, leveraging creative design expertise to deliver tailored solutions that resonate with each client’s brand vision, improving their visual appeal and brand recognition.• Collaborated closely with clients to understand their brand’s core values and goals, delivering customized logo designs that effectively communicate their identity, resulting in increased client satisfaction and loyalty.• Contributed to Freelancer.com's success by consistently providing high-quality design services to international clients, boosting the platform’s reputation and expanding its global reach through strong client testimonials and repeat business.