Clients currently in healthcare, education, and non-profit organizations.

» Led cross-functional teams to elevate global digital footprint, achieving significant growth in organic search, social impressions, web traffic, and lead generation.» Managed analytics, program management, content, social, design/development agency relationships, as well as key projects and platforms to facilitate international expansion and streamline operations, reducing redundancies by 26%.» Served as executive partner to technology, research, data, and talent business units to provide insight and direction for creating unified operating structures across the company.» Built digital marketing function from ground up, from processes to personnel to key projects, within an integrated strategy map with milestone events and success markers.» Executed organic campaigns that increased unbranded search by 6%, email conversions by 11%, social media audiences by 113%—all in the first 12 months.» Created digital hub during Covid pandemic, serving as the forefront of all company communications with analysts, prospects, and clients during fully-remote circumstances.» Introduced and implemented new and innovative key projects, platforms, and campaigns that enable marketing and brand to elevate quality, functionality, and global awareness.

» Improved processes and protocols, resulting in substantial cost savings and increased success rates for portfolio projects.» Led stakeholder interviews, including process audits, to help create an automated vendor selection process using AI and machine learning, to increase successful implementations.

» Identified and addressed gaps in processes, technology, and functionality, enhancing performance and engagement across business segments.» Created operational models that focused on human-centered experience, providing clarity and insight into how all of the different business units operated with each other, enabling a more unified enterprise work experience, increasing productivity 7–16%.

» Conducted in-depth research and developed strategic talent acquisition and retention initiatives, leading to an 18% increase in online talent rankings.» Developed talent narratives, content, and visual designs for social platforms focused on talent, recruiting, and online sentiment, such as Glassdoor, LinkedIn, Indeed, and others.

» Accounts: Merck, State Farm, and Unilever.

» Accounts: BP, GM, Ferrero, Heineken, Lilly, and P&G.

» Accounts: BMS, Fujifilm USA, IEEE, Novo Nordisk, and Samsung.