Marketing philosophyMarketing planing Project managment Consumer behavior Product policyService policyMarketing communicationRetail marketingMarketing management

Craft strategies for all Marketing teams, including Digital, Advertising, Communications and CreativePrepare and manage monthly, quarterly and annual budgets for the Marketing departmentSet, monitor and report on team goalsDesign branding, positioning and pricing strategiesEnsure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)Analyze consumer behavior and determine customer personasIdentify opportunities to reach new market segments and expand market shareCraft quarterly and annual hiring plansMonitor competition (acquisitions, pricing changes and new products and features)Coordinate sales and marketing efforts to boost brand awarenessParticipate in the quarterly and annual planning of company objectives

Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.Obtains market share by developing marketing plans and programs for each product; directing promotional support.Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.Influences present and future products by determining and evaluating current and future market trends.Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.Maintains research database by identifying and assembling marketing information.Provides marketing information by answering questions and requests.Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.Maintains marketing staff by recruiting, selecting, orienting, and training employees.Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.Contributes to team effort by accomplishing related results as needed.

•Development and implementation of the Brand strategy.•Developing the marketing strategy for new and existing products•Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.•Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations•Guiding the day to day activities of the marketing team.•Ensuring that the marketing objectives are implemented by the marketing team.•Work closely with product management team to define marketing materialsand programs.•Manage social media presence and direct programs to improve social mediareputation and recognition.•Developing and delivering marketing and communications strategies for the organisation.•Undertake continuous analysis of competitive environment and consumer trends•Lead key projects with R&D to support business goals. •Develop concepts, products and solutions . •Understand customer expectations on to-be manufactured product.

1. Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.2. Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.3. Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.5. Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.6. Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.7. Leads consumer and brand learning plan development and oversees execution and findings of research studies.8. Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.9. Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.10. Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.11. Analyzes and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.

Representative and Distributor

Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.Adjusts content of sales presentations by studying the type of sales outlet or trade factor.Focuses sales efforts by studying existing and potential volume of dealers.Submits orders by referring to price lists and product literature.Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.

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1) Managing marketing plans and budgets for company's brands by: • managing marketing and communication activities of the several companies’ brands. • Planning and managing seasonal launches, overseeing strategies for existing brands and establishing action plan. • Establishing and managing company marketing plans and goals for long, medium and short-terms • Participating in strategy setting for promoting the brands • Managing the marketing budgets • Identifying opportunities for potential marketing and promotional campaigns • Communicating the new strategies to the company marketing activity