Mushkbar Arshad Email & Phone Number

Pakistan

Karachi

• Carried out a marketing research survey for Nestle Everyday to identify the market gaps.• Acted as the brand ambassador for Nestle while pitching for the brand in top companies.• Carried out a consumer connect to record and analyse consumer feedback.• Analysed data to produce a new marketing action plan & an innovation idea for Nestle Everyday.

• Participated in the ideation to pitch for RB ( For Gaviscon and Mortein)• Worked on the Mid Year Review for the Engro Porfolio with detailed campaign description, analysis, recommendations and competitor analysis.• Prepared the monthly Digital Performance Reports for Tarang & Omore .• Designed creative conversation calendars for Olpers Milk, Olpers Cream, Tarang and Omore.• Planned and executed Indepence Day Campaign for Tarang.• Carried out the page moderation for Omore, Tarang,Olpers Milk, Olpers Cream & Olpers Lassi.

• Planned and executed a diabetes awareness campaign for Pakistan by researching and designing brochures for clinics.• Worked on a common theme to design the monthly conference invites.• Worked on the branding of a medical book for Norvasc to grab the attention of the doctors.• Planned an effective campaign for Minidiab AF by developing the literature folder to target the doctors.• Selected and designed the doctor giveaways for cycle 4 and cycle 1 for Norvasc and Minidiab AF.• Researched on Pakistan’s demographics and health expenditure to prepare a presentation to target the doctors.• Prepared targets for the sales team to reach doctors and maintained the Field Visit Report for May 2016.• Developed a marketing plan to educate the doctors about Norvasc by designing a new drop card.

Master Of Business Administration - Mba, Marketing

Bachelor In Business Adminstration,Bba(H), Marketing, Cgpa=3.63/4

MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS: • Covered the entrepreneurial story of Deepak Perwani (Fashion Designer, Actor, Model.