As a PR and Media office manager in Al Ain University, I oversees the university’s digital media efforts, including websites and social media platforms such as Facebook, Instagram and Twitter. My responsibilities include creating and curating shareable content; determining which platform is best suited for each piece of content; building and managing social media profiles and presence; directing paid search and social campaigns and analyzing the performance of those campaigns; maintaining brand consistency across platforms; assessing SEO configurations; monitoring analytics; managing the digital budget.
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Digital Media SpecialistScifinitiDubai, Ae -
Digital Media SpecialistScifiniti Nov 2023 - PresentAbu Dhabi, Abu Dhabi Emirate, United Arab Emirates -
Art DirectorPiccadilly Project Management Aug 2020 - Dec 2023Abu Dhabi, United Arab Emirates- Develop and execute digital company strategies within budget requirements.- Manage all digital tools and applications (e.g., website, blogs, and social media).- Evaluate SEO, key KPIs and marketing metrics.- Develop creative ideas to boost web traffic.- Advise internal teams on how to use digital technologies.- Liaise with both internal and external teams to promote brand consistency.- Recommend new optimization techniques to enhance customer experience.- Predict sales performance trends and act to increase the market target.- Monitor competition and provide strategies to dominate.- Establish and maintain effective relationships with key contacts.- Evaluate feedback from clients, accounts, sales, management and key stakeholders.
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Public Relation And Media ManagerAl Ain University Of Science And Technology Aug 2015 - Dec 2020Abu Dhabi, United Arab Emirates- content development of the University website, booklets, magazine, and all advertising materials.-Member in Al Ain University Ranking Committee.- Member in Al Ain University eLearning Committee.- Editor-in-chief of Al Ain University Activities Magazine.- Build and execute social media strategy and the online marketing campaigns.- Promoting the university experts to the media.- Arranging and facilitating media coverage of the university.- Managing the website and all the digital resources of the university.- Monitoring the media, including newswires, broadcasts, social media sites.- Event Organizing and Management.- Create and develop multimedia (audio/video) content, internal announcement videos, external promotional social videos, product marketing videos.- Photo shooting and image editing.- Film videos on set or on location and video postproduction.- Coordinating studio or location photography. -
Site Development ManagerAl Ain University Of Science And Technology May 2011 - Jul 2015Abu Dhabi, United Arab Emirates- Plan, implement, manage, monitor and upgrade Al Ain University website.- Track and report on all site metrics.- Keep up-to-date with industry best practice and monitor competitor websites.- Improve the User Experience of the website regularly. -
It Support TechnicianAl Ain University Of Science And Technology Oct 2010 - Apr 2011Al Ain, United Arab Emirates
Mustafa Aiash Skills
Mustafa Aiash Education Details
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Computer Software Engineering -
Zayed Al Awal High SchoolHigh School Certificate
Frequently Asked Questions about Mustafa Aiash
What company does Mustafa Aiash work for?
Mustafa Aiash works for Scifiniti
What is Mustafa Aiash's role at the current company?
Mustafa Aiash's current role is Digital Media Specialist.
What schools did Mustafa Aiash attend?
Mustafa Aiash attended Al Ain University Of Science And Technology, Zayed Al Awal High School.
What skills is Mustafa Aiash known for?
Mustafa Aiash has skills like Research, Public Speaking, Microsoft Office, Windows, Powerpoint, Teaching, Html, Javascript, Jquery, Css, Php, Html5.
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