- Develop and execute digital company strategies within budget requirements.- Manage all digital tools and applications (e.g., website, blogs, and social media).- Evaluate SEO, key KPIs and marketing metrics.- Develop creative ideas to boost web traffic.- Advise internal teams on how to use digital technologies.- Liaise with both internal and external teams to promote brand consistency.- Recommend new optimization techniques to enhance customer experience.- Predict sales performance trends and act to increase the market target.- Monitor competition and provide strategies to dominate.- Establish and maintain effective relationships with key contacts.- Evaluate feedback from clients, accounts, sales, management and key stakeholders.

- content development of the University website, booklets, magazine, and all advertising materials.-Member in Al Ain University Ranking Committee.- Member in Al Ain University eLearning Committee.- Editor-in-chief of Al Ain University Activities Magazine.- Build and execute social media strategy and the online marketing campaigns.- Promoting the university experts to the media.- Arranging and facilitating media coverage of the university.- Managing the website and all the digital resources of the university.- Monitoring the media, including newswires, broadcasts, social media sites.- Event Organizing and Management.- Create and develop multimedia (audio/video) content, internal announcement videos, external promotional social videos, product marketing videos.- Photo shooting and image editing.- Film videos on set or on location and video postproduction.- Coordinating studio or location photography.

- Plan, implement, manage, monitor and upgrade Al Ain University website.- Track and report on all site metrics.- Keep up-to-date with industry best practice and monitor competitor websites.- Improve the User Experience of the website regularly.