• Achieve and exceed sales target with the agreed profit margin for the region assigned Increased value of business 25% on 2022 over previous year• Assess local market conditions, identify current and prospective sales opportunities, and develop forecasts, financial objectives, and business plans for the region• Negotiate sales terms with Panel Builders, System Integrators and major Contractors and ensure that there is no adverse effect on product volume, product mix and prof-itability• Maintaining close personal contact with key account customers and contractors• Effective visit plans and customer call frequency for representatives and ensure that the level of calls made to meet regional requirements• Direct all operational aspects of the Region to include distribution operations, customer service, Credit & Collection, Accounting, HR & Administration, and sales in a manner that supports reaching the profitability goals• Approve customer credit, control agreed budget, plan call/visit schedule, with company personnel, report to National Sales Manager• Review the performance of sales team against sales targets and to guide, Direct and assist the team to identify remedial courses of action and ensure these actions are taken• Conduct staff appraisals and formulate personal objectives for sales staff• Interpret information provided from area representatives' reports to enable the sales director to be fully aware of the commercial outlook, application, and competitiveness of the company's products• Maintaining the appropriate level of control documents to monitor sales area and regional achievements Provide training, coaching, development, and motivation to bring out the best in each sales force Promote a high-performance working environment• Participate in the identification and recruitment of key talent for the sales team Ensure standards for quality, customer service and health and safety are met.

• Increased value of business 8% on 2019 over previous year• Implement all sales activities to achieve volume and market share growth, whilst ensuring optimization of the branch's sales force and resources• Coaching the sales team to bring discipline into the selling process and ensuring that the team always consists of competent, engaged, effective, and productive staff• Implementing Sales management (KPI) to achieve/meet the planned yearly target• Prepare detailed sales forecasting reports (in collaboration with Supply Chain) monthly to Product Managers to enable them to plan their future orders• Ensure that all areas of work performance are properly staffed and directed• Take on responsibility of orientation of all new staff and evaluation of performance of all branch employees Ensure timely collections while maintaining receivables in line with the company policy for receivable days• Achieves maximum efficiency on receivable collection control with full adherence to customer credit terms and conditions

Water, Petrochemical, Construction and Building …etc.• Responsible for tracking customer information, forecasts, and reports Preparing business plans depends on quarterly forecast report• Develop weekly and monthly visit plans and conduct regular visits to customers• Manage, Coach, guide and assist direct subordinates to perform their functional operations in accordance with set policies and procedures• Supervising the implementation of company-wide policies and plans and ensuring the KAM Department's compliance with such policies and procedure• Optimize department's performance and cost-effectiveness• Supervising all related matters associated with the KAM team, such as leaves, Performance management, Training needs, vacation…etc• SAP: Using System Application program to run all operational processes needed for sales activates, as will running all sales reports• Promote for electrical, power & Solar products (Lamps, Wiring Devices, Lighting Fixtures, Steel boxes, PVC Conduits, Inter-Com Systems, Load Centers, Disconnect Switches, Isolators & Changeover Switches, Power Meters, Busways, ACB's MCB's MCCB's, Contactors, Inverters & Soft Starters, Terminals & Relays, Cable Joints, Enclosures, UPS's, Networking Cables, deasil generator Synch panel, PV panel, ...etc.) from Different suppliers (HUAWEI, Kohler, Scame, Hager, Edison, Schneider, Moonlighting, Pierlite, Rexton, MD Multiplast, Comelit, Socomec, Eaton, Power Duct, Hyundai, Emerson, Phoenix Contact, Cellpack , Rittal, APC, Actassi, Hub-bell,...etc.)• Manage customer relationships, including but not limited, contract renewal negotiating, improving communication, understanding, and increasing loyalty to the busi-ness, and bringing in new clients• Collect, collate, and analyze client feedback to make informed decisions and develop suitable strategies and focused interventions for improved customer satisfaction and retention.

• Managing customer retention & opening new accounts (new customer)• Follow-up sales team performance Follow-up collection• Handling mega project• Responsible for tracking customer information, forecasts, and reports Preparing business plans depend on quarterly forecast report• Manage client relationship through all phases of the sales cycle Coaching, challenging, and supporting employees• Involved in the setting of sales and financial targets Involved in acquisition of new branches• Motivating staff to increase sales.