Mustafa Fayed Email and Phone Number

Plan, implement and manage public relations programs Plan and budget for PR events, programs, and initiatives Help in designing and reviewing a variety of promotional and marketing materials Design and review the online content in media announcements and media kitsMonitor corporate image frequently and ensure it is in compliance with the ministry brandCheck and manage content produced for website and social media channelsDevelop and implement PR policies and proceduresDetermine KPIs for PR departmentMeasure and provide reports on each PR campaign Build long-term relationships with all relevant stakeholders, such as local government, media people, politicians, etc.Recruit, hire, onboard and train new members of the public relations teamProduce content for various speeches, events, hearings...Develop and implement crisis communications advice and media strategy, as needed

o Internally, ensure that employees are aware of changes and projects within the ministry and subsidiary entities. Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information. Develop print materials and branding strategies for employee use. Direct marketing and public relations staff or provide communications coaching for employees.o Externally, represents ministry to stakeholders, interested parties, and the public. Serves as the ministry’s spokesperson to the media and the general public. Develop and distribute materials that may explain or convey the ministry’s policies or position on issues. Other duties may include issuing press releases, arranging interviews, and compiling press kits

o Establish a team for Marketing & Public Relations Department including events specialists, publication and visibility materials specialists, and marketing specialists.o Preparation of communication and visibility plans to ensure the maximum awareness about the project developments at all component levels among all stakeholders whether representing governmental entities or business sectors.o Maintaining a positive image for the project particularly through establishing a strong relationship with media representatives and updating them with the developments of the project to be highlighted to targeted audiences.o Managing, organizing, and coordinating events, exhibitions, workshops, meetings, and conferences including organizing multi-sectoral marketplaces through which all project components could represent their deliverables and outputs. This task required prompt coordination internally with all project components and externally with different stakeholders such as Ministries, Chambers of Industries and Commerce, Media, and Hotels in which marketplaces were organized for logistics purposes.o Maintaining an active relationship with presses to develop all project outputs and reports as printed materials in Arabic & English.o Coordinating successful innovative marketing campaigns to market for the project’s affiliates’ services for income generation and financial sustainability objectives.

o Identifying marketing initiatives through customer research; developing targeting and segmentation plans.o Analyzing sector trends and competitive landscape; overseeing opportunity identification and evaluation; constructing business cases; formulating new offers and promotions.o Driving branding guidelines across the organization and with external partners.o Planning & co-coordinating marketing functions including marketing communication, public relation, trade shows, events, market research & analysis.o Ensuring the success of new corporate ventures by strategizing business plans, cases, and market scenarios.

o Planning & preparing advertising & promotional materials to increase sales of products or services.o Achieving consistently high client satisfaction ratings.o Analyzing competitor products and customer requirements.o Assisting vendors in the development of channel and end-user marketing programs.o Collaborating with marketing representatives on sales calls and providing technical support to close deals.o Conducting sales presentations for high-volume distributors and customers.o Coordinating sales and promotional activity of store managers.o Coordinating sales promotion activities and directed workers preparing merchandise displays and advertising copy