Mustafa Khalid Email & Phone Number

Lahore, Pakistan

• Captured and analyzed business requirements from various stakeholders to form media planning strategies• Managed a $2.5 million budget for offline media campaigns, achieving a 15% ROI increase in six months by strategically selecting sites and developing a new benchmarking method that became the industry standard• Led a team of five people conducting primary research to uncover consumer insights for media plans, successfully pitching to new clients including Pepsi Co., Nestle, and Lipton, resulting in a 25% revenue increase of the company over two years• Designed Sabroso’s 1st ever E-Commerce strategy encompassing online store revamp, digital marketing, and influencer partnerships, leading to a 500% surge in volume during peak season, becoming the official sponsor of Pakistan Cricket Team• Developed and presented weekly performance reports, directly influencing senior stakeholders' decision-making and leading to optimized campaign strategies

Lahore, Pakistan

• Conducted industry analysis for a leading construction group, establishing a success matrix for a new housing project by leveraging market insights and consumer data, resulting in the most subscribed pre-launch event• Created detailed reports for Samsung Mobiles to optimize budget allocations, based on a survey I conducted to identify the right target audience and advised a segmentation strategy to achieve 10% more exposure, than set in the KPI.• Developed, conducted and analyzed surveys for Shell, to understand consumer preference while choosing Hi-octane fuel.

Silver Spring, Maryland, United States

• Managed and optimized digital communication strategies across email campaigns, resulting in a 30% rise in email campaign open rates and a 20% increase in click-through rates.• Developed and maintained dashboards to track key performance indicators (KPIs) for digital communication strategies, optimizing content delivery based on data insights• Conducted detailed analysis of community engagement metrics, which directly informed the redesign of electronic newsletters, doubling community engagement.• Collaborated with cross-functional teams to gather requirements and implement data-driven website improvements, ensuring relevant and timely content• Presented digital campaign performance reports to stakeholders, driving a 25% increase in participation through data-backed decisions• Prepared weekly newsletter as well as maintained and updated the organization's website using WordPress, ensuring timely and relevant content is published

Silver Spring, Maryland, United States

• Supported and monitored the activities and functions of various committees in the organization• Managed the master calendar of MCC to ensure no overlaps and smooth scheduling of meetings and events• Facilitated coordination and communication among various MCC committee chairs• Utilizing my photography skills, I captured a variety of events for the organization.

New York, United States

(3 months contract)• Analyzed and organized #ENDviolence campaign responses by themes, enhancing data clarity and insight.• Compiled and presented results to the supervisor using infographics, improving report comprehension and decision-making.• Monitored and assessed social media platforms, leading to a 20% improvement in performance.

District Of Columbia, United States

(5 months contract)• Designed banners, posters, and flex for the Youth Summit 2018, increasing event visibility and engagement.• Developed impactful graphics for the Youth Summit 2018 social media campaign, boosting online engagement by 30%

District Of Columbia, United States

(6 months contract)• Creating content for social media platforms, like Facebook and Twitter, of the National Center of Early Childhood Development, Teaching and Learning (NCECDTL), a project of Zero to Three. • Research the relevant resources and refer them in the Facebook and Twitter post, to educate the target audience about proven practices in child development. • Developed a dashboard to analyze the public response to these social media posts in Tableau and Excel.

United States

• Designed marketing plan for social media and increased audience engagement by 200%.• Produce monthly calendar and develop marketing materials to include infographics and posters. • Analyze customer feedback and make recommendations to the management team for improvement.

Silver Spring, Maryland

• Sold $25,000 worth of watches within two weeks. • Awarded a letter of appreciation for performance by management.

Lahore, Pakistan

• Led a multi-functional team to produce Pakistan’s 1st ever virtual production, including 500+ overlays. It became the most watched show in the country and empowered the channel to become the top media groups of the country within 2 years. • Made Promos covering an exclusive story or a significant event.• Made Titles in 2 dimensional and 3 dimensional formats.• Created catchy punch lines for Bugs.• Crafted interesting news, which usually made to headlines. • Researched and drafted scripts for news stories.• Managed team of 20 + reporters and news crew to cover news events.• Enriched the screen of our channel with 3D animations of the events that could not be covered by camera, such as bomb blasts, earthquakes and other calamities.

Lahore, Pakistan

• Collaborated with more than 150 correspondents across Pakistan, thereby securing a promotion from a ticker editor to ticker in charge.• Made editorial judgment about which ticker needs to be telecasted at which place.• Assisted in producing sports magazine show “Game Beat” and news bulletin.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Digital Marketing and Marketing Research

Diploma In Video Productions (6 Months), Intermedia/Multimedia

Master'S Degree, Mass Communication/Media Studies

Master'S Degree, English Language And Literature, General

Bachelor'S Degree, Journalism, General Mathematics, English Literature