Led the design, development, and testing of SFDC application setup activities, resulting in a 20% increase in user satisfaction and a 15% boost in overall productivity.Implemented automation solutions using Visualforce, Apex, and Salesforce.com Web Services API, enhancing system efficiency.Analyzed the data model and created custom objects, junction objects, and other model items, reducing data entry time by 50% and improving data quality by 60%.Collaborated with project managers and clients to design cohesive project strategies, ensuring effective collaboration throughout development phases.Adhered to existing engineering standards and release processes, documented in the Team Foundation Server (TFS) and stored in Bitbucket.Developed and managed Salesforce Communities using Force.com, Visualforce, and JavaScript, meeting tight deadlines and increasing client satisfaction.Engineered a custom community template, enabling organizations to effectively engage with customers, partners, and employees.Provided technical solutions for approver/providers portal and provider application process, reducing approval time from days to hours.Proficient in configuring and customizing Salesforce Communities, utilizing features such as Community Builder, Lightning Components, and Apex controllers to create tailored user experiences.Ensured Production SF support team follows best practices and created standards and documentation for consistent development.Conducted code reviews for Salesforce developers, providing feedback to improve code quality and increase coverage.Led the Salesforce team as a Scrum Master, achieving business goals through scrum meetings, TFS board maintenance, and effort estimation.Implemented and optimized DevOps Continuous Integration/Continuous Deployment (CI/CD) pipelines for Salesforce projects, streamlining development, testing, and deployment processes.

Collaborated with the Salesforce team to identify business requirements and create a Salesforce project roadmap.Collaborated with stakeholders, including sales teams and business units, to perform in-depth analysis of business processes and technical requirements.Played a key role in designing and implementing Salesforce solutions, customizing standard objects to align with the specific needs of Natera Inc.Developed and maintained Apex Classes, Test Classes, Controller Classes, and Apex Triggers to address diverse functional requirements within the Salesforce platform.Demonstrated expertise in Sales & Service Clouds, ensuring optimal performance and usability of these Salesforce functionalities.Implemented Salesforce.com application setup activities, tailoring objects to meet the unique functional requirements of Natera Inc.Executed Data Manipulation Language (DML) operations, managing records through insertion and updating processes.Utilized SOQL and SOSL queries to extract and manipulate data efficiently.Collaborated closely with Salesforce.com consultants, contributing to the successful implementation of business solutions tailored to client requirements.Effectively communicated project status and overall progress against targets to executive management.Applied Jira for efficient project management, tracking, and collaboration, ensuring seamless integration with Salesforce processes.Applied Live Agent for real-time customer support, designing and configuring Live Agent systems to align with client requirements.Played a pivotal role in Scrum methodologies, participating in daily stand-up meetings and contributing to the iterative development and delivery process.

Collaborated closely with the Risk team and business analysts, conducting detailed analysis of business and technical requirements. Designed solutions by customizing various standard objects of Salesforce.com (SFDC).Developed Apex Classes, Test Classes, Controller Classes, and Apex Triggers to meet various functional needs of the application.Possessed good experience in the development and maintenance of Sales & Service clouds.Implemented requirements on Salesforce.com platform and Force.com IDE Plug-in using Eclipse.Executed DML operations, including inserting and updating records.Worked on SOQL and SOSL queries.Collaborated with Salesforce.com consultants to implement business solutions for client requirements.Communicated project status and overall progress against targets to executive management.Conducted Salesforce.com Application Setup activities, customizing objects to match the functional needs of the organization.Worked on various Salesforce.com standard objects such as Accounts, Contacts, Leads, Campaigns, and Reports.Developed Custom objects, Page layouts, Custom tabs, Components, and user Dashboards.Created profiles and configured permissions based on organizational hierarchy requirements.Defined lookup and master-detail relationships on Custom Objects and established connectivity among objects using junction objects.Created page layouts and search layouts to organize fields, custom links, related lists, and other components on record detail pages and edit pages.Implemented workflow rules with related actions, time-triggered tasks, email alerts, and field updates to execute business logic.Generated various Reports (summary reports, matrix reports, pie charts, dashboards, and graphics) and Report Folders to assist managers in better utilizing Salesforce as a sales tool.Configured reports for different user profiles based on organizational needs.

Developed customized Salesforce.com applications using Apex, Visualforce, and AppExchange.Designed and implemented Lightning Components and server-side controllers to meet specific business requirements.Successfully migrated standard and custom objects from Salesforce Classic to Lightning experience.Upgraded applications to optimize the user interface and interaction within the Lightning experience.Worked extensively on Service Cloud, with a focus on seamless integration with case management processes.Implemented live agent CTI in a custom design using VF pages and live agent tags.Designed the Business Rules Engine residing in SFDC for both the Base Case and client-specific programs.Implemented Live Agent on Service Cloud, including configuring Live Agent, creating Visualforce pages, deploying them using Force.com Sites, and conducting CTI testing with AMC Technology CTI adapter.Integrated the Contact Center with Salesforce, enhancing customer management capabilities.Implemented Sales Cloud with a deep understanding of the Sales Cloud life cycle.Added VF pages to standard Salesforce Live Agent for additional details.Built reusable UI components and pages using the Lightning component framework.Utilized Salesforce1 Platform to develop a mobile app by enabling Lightning Components.Designed Lightning components to enhance UI and user experience.Built Lightning controllers with the AURA framework.Integrated data from traditional applications to Salesforce using REST/SOAP API and bulk API.Integrated Salesforce with Oracle using REST/SOAP API for data pushing.Implemented refined global search in Lightning by developing Apex classes and Controllers.Automated business processes using out-of-the-box tools and services in Lightning Experience.Implemented Web Services through WSDL in Salesforce.com for outbound messaging.Actively participated in daily standup meetings and Scrum for effective solution delivery.

Engaged in End-to-End development, design, and requirement analysis.Customized the Content Object, creating Custom Objects, Fields, Validation rules, Reports, and Page Layouts.Developed Salesforce and Apex Controllers, Salesforce on Contact and Custom Post Objects, Workflows, Workflow Email Alerts, Workflow Email templates, Workflow Field Updates, and Approval Processes.Migrated data using Data Loader.Developed site pages using Site.com and Test Classes to achieve Code Coverage.Deployed to UAT sandboxes and Production using Change Sets.Created Test Cases and Scenarios for analysing requirements in each testing phase in UAT, verifying, and validating in QC.Interacted with Clients, Business Analysts, Testing Team, and led the Offshore Team.Implemented Apex Trigger to validate encrypted files attached to attachments Object using VSF encryption Tool.Verified test cases, logged defects with complete information, and attached screenshots in QC.Created dashboards, summaries, and charts focusing on numbers and patterns.Developed and cleaned existing data by identifying gaps to improve data quality.Acquired data from primary or secondary sources to analyse and identify patterns.Utilized past data for forecasting registrations and trends.Worked with management to provide insights on trends for Marketing and Finance.Created data interactive maps and visual representations.Provided consultation and technical assistance to staff regarding data/database reporting needs.Worked on Data preparation, Data analysis, and Report building.Implemented Email-to-Case, Web-to-Case entry, and manual case entry for customer cases.Created page layouts, search layouts, and organized components on record pages.Participated in Weekly Change Control meetings and performed application and global impact analysis, including DAP Directory integration for Salesforce.com.

Implemented GUI module with Struts framework, utilizing CVS for version control.Employed Java Database Connectivity (JDBC) for establishing connections between the Java application and the database.Designed and developed front-end using HTML, CSS, JSPs, Struts (Tiles and Tag Libraries), and implemented user validations.Originated code using Agile methodology, actively participating in daily meetings to monitor project progress and address related issues.Played a key role in implementing persistent data management using JDBC.Developed necessary Java Beans utilized by JSP components.Implemented front-end validations using JavaScript.Actively participated in testing the application, writing test cases for various scenarios.Conducted testing using JUnit.Worked in an environment comprising Java, J2EE, Struts, Servlets, JSP, JDBC, HTML, JavaScript, Eclipse, Microsoft Visio, and Windows XP.