Conduct extensive research on industry trends, patient care models, and emerging technologies in Remote Patient Monitoring (RPM), Chronic Care Management (CCM), and value-based healthcare.Develop and execute a content strategy to elevate ProactiveWellness Care’s brand presence and engage healthcare providers with educational and solution-focused materials.Create high-quality whitepapers, case studies, webinars, blogs, and presentations that highlight our innovative healthcare solutions and industry leadership.Collaborate closely with cross-functional teams, including marketing, business development, and clinical departments, to align content with organizational goals and customer needs.Spearhead content development for webinars, ensuring that topics like CCM rule changes and RPM solutions are communicated clearly to healthcare professionals.Analyze data to continuously improve content effectiveness and adjust strategies based on performance metrics.

Primary Focus: Managed all content creation needs for the company, supporting both internal and external initiatives.Secondary Focus: Contributed to business strategy & management through research, planning, and execution.Content Creation & Management:Responsible for developing and delivering content across various platforms, catering to both internal and external audiences.Conducted research on the impact of Remote Patient Monitoring (RPM) technology in various healthcare settings, collaborating with:Dubai Diabetes Center (UAE): Research on the effectiveness of RPM in reducing Type 2 Diabetes ([link to study]).Rashid Hospital (UAE): Research on using CHI's RPM devices to decrease patient readmission rates (1 out of 33 patients with Congenital Heart Failure re-admitted).Aga Khan University Hospital (Pakistan): Ongoing research on the impact and acceptance of RPM technology in Pakistan.Latifah Hospital (UAE): Ongoing research on the impact of CHI's Fetal Monitoring on pregnant mothers.Business Strategy & Development:Led the establishment of eClinic, Pakistan's first advanced urgent care center in Lahore, by:Developing comprehensive roadmaps, strategies, and procedures for the clinic's operation.Designing training programs for medical and technical staff.Creating an execution plan for online and offline marketing, including doctor-specific campaigns through channels like Nation.com, Daily Times, and Daily Pakistan.Managing Cognitive Healthcare Intl's (CHI) venture in the USA, encompassing:Creating business roadmaps and leading research for all implementable process flows & operational methodologies (SOPs).Content strategy and management for all CHI's ventures (online, internal, technical, business proposals)Performing daily audits of patient's performance & compliance with the RPM & CPT codes for medical billing

Developed and led the "Customer Feedback" department, focusing on improving the review section of the customer journey (ORDER > PAY > USE > REVIEW).Achievements:Established departmental objectives and key performance indicators (KPIs) to track progress.Created standardized work processes and standard operating procedures (SOPs) for efficient operations.Implemented incentive programs like "Star Reviewer," "Review & Earn," and "Post-Campaign Review Competition" to encourage customer participation.Developed communication strategies utilizing newsletters, email campaigns, and push notifications to inform, educate, and incentivize customers.Spearheaded cross-departmental training programs to educate logistics teams on review best practices.Automated the review moderation process using AI-powered content recognition (text, numbers, and images) to ensure adherence to company policies.Quantifiable Impact: Increased review and rating count against orders delivered within 7 days:2016: Under 5% (all countries)2021:Pakistan: 40%Bangladesh: 35%Sri Lanka: 35%Nepal: 20%Myanmar: 20%Head of On-Site Management - Daraz Live (Live Commerce Vertical)Led the launch and growth of Daraz Live, a live commerce platform, through strategic planning and execution.Responsibilities:Developed comprehensive roadmaps, landing pages, SOPs, training guides, and campaign visibility strategies.Created diverse introductory content for product launches.Secured partnerships with both internal and external brands.Partnered with the Pakistan Cricket Board (PCB) to acquire ICC T20 digital viewer rights, boosting platform reach.Impact:Increased Daily Active Users (DAU) on Daraz Live from 2% to 35%, peaking at 70% during the ICC T20 Cricket with 1.2 million concurrent viewers.Onboarded over 2,000 sellers who actively utilized Daraz Live to sell their products within the first month of launch.