Mustafa Rahman Email and Phone Number

Head Of Marketing at ESGTree - ESG Technology and Consulting for Financial Institutions.- Implemented a comprehensive redesign of the ESGTree website, coupled with strategic content creation initiatives, resulting in top 3 search engine rankings and a remarkable 1000% increase in website traffic.- Enhanced lead management pipelines and implemented IP tracking technology to efficiently track, nurture, and convert leads, driving revenue growth and business expansion.- Successfully implemented HubSpot for sales, marketing, and customer experience, streamlining processes and enhancing cross-departmental collaboration.- Managed HR hiring processes, developed competitive salary documents, and conducted legal trademark research to safeguard ESGTree's intellectual property rights

Lead the Business Development & Digital Marketing for all Techlogix subsidiaries for its U.S. division. Some of the achievements are as follows;1. Revamped the website content, layout, and design of all Techlogix subsidiaries to better position various SaaS products for the U.S market 2. Achieved a 300% increase in website traffic from the U.S. for the Higher Education subsidiary through rigorous A/B testing of email reach-outs & cold calls3. Developed a DMAIC roadmap (Define, Measure, Analyze, Improve, Control) to identify gaps in website traffic from the U.S. across all Techlogix subsidiaries4. Optimized the sales pipeline by creating an evaluation framework that measured and reduced the inefficiencies of Techlogix sales reps across various geographical regions5. Reduced HR overheads by developing workflows for inbound leads and optimizing lead transfers to sales reps across Techlogix subsidiaries. 6. Headhunted potential U.S.clients via email marketing and phone calls to promote Techlogix various SaaS products, with a response rate of 7% 7. Led all coordination and implementation efforts between the Marketing and the Sales Departments to ensure interdepartmental alignment with the company’s business objectives

I started off as a Marketing Intern at Techlogix where I was responsible for content development; the lean team structures allowed me to take initiatives beyond my role, and within 2 months of the internship I was hired full-time at Techlogix as the Digital Marketing Executive where I: 1. Created and implemented the digital strategy & content for all Techlogix subsidiaries, ranging from Healthcare and Education to Supply-Chain Management and Fintech 2. Increased social media engagement by an average of 160% within the first two quarters across all subsidiaries and geographical regions3. Conducted and analyzed primary market research on over 500 potential customers for Techlogix’s Fintech subsidiary4. Streamlined outbound lead pipelines by developing lead nurturing email automation workflows for the Healthcare and Higher Education subsidiaries

1. Facilitated the performance marketing team on various tasks, ranging from social media post creation to web development2. Learned about multiple strategies for optimizing ROI on Ad-Spend for B2C brands4. Data analytics