Mustafa Rasheed Email & Phone Number

As the Director of Officers Academy, the premier institution for training aspirants for top-level government positions, I lead the academy towards excellence by focusing on revenue growth, student retention, and innovative product offerings. My key responsibilities and achievements include:Revenue Growth and Admissions: Spearheading initiatives to boost admissions, resulting in significant revenue growth.Student Retention: Enhancing student services, training, and counseling to retain existing students and improve their success rates. Career Counseling: Providing career counseling and motivational support to aspirants, ensuring their readiness for future challenges.New Product Development: Introducing revenue-generating products such as subject-specific notes, books, short courses, workshops, and interactive sessions.Vendor Partnerships: Establishing partnerships with publishers and on-campus service providers to enhance the academy's offerings.Infrastructure Improvement & Team development: Continuously upgrading campus infrastructure to provide a superior learning environment. Training, building, and expanding our team to ensure top-quality instruction and support.Bureaucratic Relations & Alumni: Managing relationships with in-service and retired bureaucrats, employing them as instructors, and organizing special guest speaker sessions with senior officials. Maintaining strong connections with alumni to enhance the academy's reputation within civil services.Digital and Media Outreach: Initiating vlogs, podcasts, and digital media marketing campaigns to educate and attract new aspirants.My leadership has been instrumental in steering Officers Academy towards revitalization and growth, positioning it as a leader in the field amidst rising competition.

• Brackets is a high end western wear fashion brand targeting affluent class and my job here was my first opportunity to serve an FMCG company from a brand's side instead of agency. https://www.brackets.pk/• My role here was to expand sales growth through promotions with digital presence and support a chain of few retail stores brackets had across the country.• Creating presence on social media platforms and new website with entire content management done from my end was a successful journey.• Overall the brand could not achieve much success in sales growth because just as we started the brand saw setbacks due to global pandemic Covid 19.• Despite the challenges we faced due to Covid 19, I kept the brands online presence growing with several limitations of lockdowns and recessionary limitations. My efforts till date have been appreciated by group owners, however I still consider this job to be my biggest challenge.

Lahore, Pakistan

Channel specialist Developed this project as a new business unit from scratch. Worked on its business model and gave a vision for next 5 years based on which constant effort is being done. With success of this project we aim to revolutionize entire packaging industry. This project aims to support multiple SME’s for their packaging needs with quality products supply available to them at quick service. Also, Leading Roshan Packages Marketing team to improve entire brand visibility and portray a better image of the company. • Best achievements of the project include, Team building for E-commerce, ensuring separate supply chain management for online orders, handling marketing tasks for entire group like its trade shows, advertisements, events, running social media, SEO and all communication for entire Organization.• Performed market and consumer need analysis to develop the model of the sales channel. Developed a completely new, direct to customer (DTC), sales channel in the packaging industry for the first time in Pakistan.• Implemented a customer relation management system which would enable better order tracking system and improve our customer service.• Looked after development of our Website Roshpack.com as per business requirement and fulfilled all requirements to make it a running platform with ready to sell products. • Handled the marketing, financial and operational aspects of the whole channel. • Got best Vendors on board as idea was to also create a supply of few products manufactured by other vendors on our website to add variety in our pool of products and earn commission

124 Dd Dha Commercial Phase 4 Dha Lahore

Played a key role in developing an advertising agency from scratch.Started working with a team of four members that has been expanded to 15 members. Company that started fresh with no account previously has now become an agency providing complete advertising solutions with a very good portfolio of clients & strong contribution from my side lead to it. Currently heading portfolio of clients like vivid jeans, five star lawn, nine leaves, Fincera, Footlib, Honda Atlas Cars, Gourmet, Caanchi & Lughari, Fauji Meat, Popular Pipes, Cothm, Kamran Steel and over many project E-commerce solutions. Carried out following tasks• Developed a team of creative, IT and client servicing to generate all business that organization has been able to achieve so far.• Developed good business relation with Oktopus media group where we help them with creative support and digital in Lahore and do media release for Verdant’s clients through Oktopus. • Manage existing accounts, including upgrading advertising campaigns and introducing media solutions to meet client requirement. • Design, customize or develop brand strategies through the advertising campaigns for clients. • Develop all promotional material and content coherent with brand guidelines and not letting agency to be getting off track from required task. • Conceptualize the content and handle all communication with brands to make sure all tasks are carried out rightly• Launch of civic 2016 has been one of the most major campaigns we have done here where we not only looked after its promotional work on digital but also did its events nationwide. • Constantly working towards growth of company helping them in every aspect and producing great results in just less than 3 years.

Lahore

This being the first job in advertising industry under a very experienced leadership helped me learn a lot that later helped me making verdant a success. At four square communication had a chance to work with multiple brands like Subway, Hush puppies, Origins, Dabur Pakistan, Beacon House and city housing scheme. • Worked directly with CEO, Director and executive management , presented them with performance reports, analysed data• Market development, client acquisition and up selling to existing clients.• Worked with my usp of suggesting promotional ways for every brand.• Successfully did work as bridge between client, ATL team and digital wing.• Working with Firhaj footwear I took there foot wear brands like Cat, Hush puppies and Clarks to all to new level of promotion which they had never done In past. Launching Clarks, handing hush puppies and initiating cat footwear’s promotion in new ways has been biggest achievement there. • In winning account of Dabur Pakistan I generated most of the ideas and marketing plan for the task.• Worked on several pitches to renowned brands where we did also win a few times.

Pakistan

- Specialized 2 months training sessions at Karachi, with exposure to Pakistan’s manufacturing and trade industry. - Grooming sessions on marketing and sales in which we learned about what to sell, when to sell, How to sell and Whom to sell.- Learned credits facilities, trade (import and export) with various industries providing diverse business knowledge.- Training included, presentations, role playing, on job responsibilities, class room lectures and exams.- Got a chance to sit in meeting with group heads, zonal heads and CEO where all mto’s were encouraged to equally participate in decision making. Purpose was to give us confidence

Received training from all the 5 departments, from maintaining customer relations to generating sales, and from after sales services to the procurement of parts from different parts of the World;

Master Of Business Administration - Mba, Markeint And Media, 3 Cgpa

Bachelor Of Business Administration - Bba, Markeint And Media, 3.15 Cgpa