Founder of Amman TV’s social media presence, driving it from a local channel to a significant Arab-wide reach. Achieved exceptional growth by building successful content strategies and engaging millions across platforms. I specialize in transforming audiences’ experience through innovative approaches, ensuring sustained visibility and engagement. Dedicated to pushing creative boundaries and staying ahead of trends in digital media.

Transforming ideas into compelling content that resonates with audiences across the Arab world. On 'Shu Fi Ma Fi,' I’ve reshaped the format by incorporating correspondents from different countries, adding cultural depth and live event coverage that draws in millions. I handle all aspects of production, from scriptwriting and editing to interviews and voiceovers, building an engaging experience for viewers.In 'Screenshot' with Nadia Al Zoubi, I take a satirical spin on the arts, blending humor and critique to offer a fresh perspective. My work merges creativity with strategy, focusing on impactful storytelling that keeps audiences entertained and coming back for more.

During my tenure at Foochia, I played a pivotal role in delivering daily entertainment news through diligent research and industry knowledge. I was one of the first to propose and implement the idea of creating "videographic" content on entertainment topics, which gained significant traction and was highly appreciated by the management due to the high viewership it garnered. My responsibilities included closely following artists and their interviews, and conducting some interviews myself, especially given my presence in Amman, while the main office was based in Abu Dhabi. This role allowed me to significantly boost engagement and viewership through innovative content creation.

At AFDM Agency, I was entrusted with elevating the "Sabaho" morning show on Radio Fann. My responsibilities extended beyond just production; I was the driving force behind the radio's social media strategy, achieving significant viewership growth. By unifying the programs' branding with distinct themes and pioneering live streaming, I enhanced the station's engagement and reach.

Layali Amman Magazine and Ain. jo website. At Layali Amman I regularly conducted interviews and wrote pieces that focused on the entertainment industry, celebrities, and influential local artists. I am currently the sole administrator of Ain website, publishing lifestyle and culture pieces.