Mustafa Aquil Email and Phone Number

Oversee the tracking of key operations KPIs, such as fill rates, and ensure we are meeting our contractual forecast / buying commitments. Support with contingency planning for any potential supply disruptions, for the Tim Hortons ambient categories (Coffee and Packaging). Act as key contact in vendor management, lead recurring vendor supply calls and assist with strategic vendor discussions. Maintain regular interface with global franchisees to build relationship and create and review the international order pipeline regularly.

Oversee forecasting for the retail division. Through collaborating closely with Sales and Marketing to align demand forecasts to business plans, including baseline and promotions. Monitor forecast weekly and the root cause of any forecasted variance using underlying, documented assumptions to sales/customer/marketing to minimize bias—lead monthly critical account forecast review meetings with sales (RAM - Region Assessment Meetings).

Achieving profitable sales growth through creating and executing business plans for Food Service on Premises (FSOP) for Northern Ontario. Accountable for maximizing customer and category performance whilst delivering efficient trade revenue optimization. With full P&L responsibility, maintaining strong and influential relationships with key customers and collaborating internally with stakeholders to deliver first-class insights and solutions which help develop and execute mutually beneficial joint business plans and deliver sustainable growth.Accomplishments - Implemented a new process to keep external business partners accountable through scorecards and monthly reporting. - Improved revenue through rate increase and route optimizations - Maintained positive EBITDA throughout the Covid-19 pandemic by successfully managing key OPEX.

Generated and maintained product demand forecasts by analyzing historical and future customer demand. Required focus on collaboration with internal supply chain planning partners to improve the quality of the forecast leading to increased forecast accuracy driving accuracy in product procurement. As a lead to the business execution of the end-to-end planning process, maintaining results within the defined tolerance of performance metrics ensures consistently delivering a positive customer experience and contributes to growth and profitability.Accomplishments- Increased forecast accuracy for large store accounts (Sobeys, Metro and Costco) by 25%- Developed processes to improve demand forecasting using tools like APO, Excel and Tableau Software- Utilized analytical reports/experience to improve base statistical forecast by over 5%.- Analyzed SKU rationalization strategies to determine the validity of keeping SKU in an assortment.- Supported the successful launches for co-pack brands by managing and tracking innovation forecasts

Primary responsibility for on-demand analytics (including data mining), providing business recommendations (and support), and leading cross-functional projects. They lead to scope problems/ opportunities, develop potential solutions and reach consensus on the path forward. Projects range from inventory optimization, to cost savings, to process improvement, to supplier management to field execution.Accomplishments - Successfully transitioned key business data with integrity to the new SAP system. - Improved yield by 20% through working closely with internal teams to strategically drive company-wide goals and improve the operational process.- Assisted onboarding two key partnerships which resulted in 10% revenue growth for the business.