Mustafa Ashraf Email & Phone Number

Cairo, Egypt

Cairo, Egypt

• Analyze and assess the performance of the online campaigns & related data to identify and optimize different areas in order to increase the digital marketing performance• Implement automated analytics reporting across Google Analytics, Facebook Analytics, AdWords, Google Data Studio and Social Media to improve campaign effectiveness across channels• Ongoing keyword research and data updates• Report, Monitor, Analyze & Audit all SEM, PPC and retargeting campaigns• Conduct measurement and analysis on the effectiveness and efficiency of digital marketing campaigns across all digital platforms• Develop plans to improve optimizing, targeting, creative, keywords and overall efficiency of all search engine tactics and facebook advertising• Regularly analyze data to present findings, analysis, and recommendations to senior management• Analyze competitive marketplace and follow digital marketing trends• Perform data analysis on web traffic and other key metrics• Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across all digital channels• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement• Provide biweekly campaigns’ performance report across all digital platforms• Communicate with senior management on campaign developments, timelines, and results• Monthly present key data and conclusions to management

Cairo, Egypt

- Manage Team of Seniors & Media Executives - Helping in planning campaigns with suggestions and recommendations -Follow up with the team the execution of the media campaigns & solving any problems - Audit on the financial statement of the media department; monthly, every quarter & on annual base- Manage SEO & SEM Campaigns - Develop and execute SEO strategies. - Design and implement SEO and SEM strategies. - Full site audits - Reporting and analysis of SEO/SEM campaign - Develop link building & Social Shares strategy. - Review technical SEO issues and fix it. - Manage Google ADS Campaigns expenses and its performance. - Create content marketing strategy for our website. - Follow up with Web Development Team to Make sure Web sites are SEO friendly - Improving the usability, design, content, and conversion of the company website. - Paying particular attention to any significant Google algorithmic changes. - Monitor and analyze SEO statistics such as Click-through rate, bounce rate, and others. - Collect data and report on traffic & conversion rate.

Egypt

• Analyze and assess the performance of the online campaigns & related data to identify and optimize different areas in order to increase the digital marketing performance• Implement automated analytics reporting across Google Analytics, Facebook Analytics, AdWords, Google Data Studio and Social Media to improve campaign effectiveness across channels• Ongoing keyword research and data updates• Report, Monitor, Analyze & Audit all SEM, PPC and retargeting campaigns• Conduct measurement and analysis on the effectiveness and efficiency of digital marketing campaigns across all digital platforms• Develop plans to improve optimizing, targeting, creative, keywords and overall efficiency of all search engine tactics and facebook advertising• Regularly analyze data to present findings, analysis, and recommendations to senior management• Analyze competitive marketplace and follow digital marketing trends• Perform data analysis on web traffic and other key metrics• Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across all digital channels• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement• Provide biweekly campaigns’ performance report across all digital platforms• Communicate with senior management on campaign developments, timelines, and results• Monthly present key data and conclusions to management

Cairo, Egypt

 Generate Progress Reports (Sales Reports – Online KPI’s and Analysis Repots – Canceled Reports – Fulfillment Report). Recruit and set training plan for new Staff in Egypt. Financial Planning and Budgeting Quarterly and yearly. Creating frameworks that transform our online and social media sites into highlyprofitable platforms. Reviewing the security of checkout pages and payment procedures. Analyzing traffic to inform website maintenance and the effectiveness of marketingstrategies. Analyze online experience of customer and recommend improvements to same andassess effectiveness of all key metrics and monitor all marketplaces service levelagreement to ensure optimal quality of services to customer. Supervise all product design and ensure compliance to all product guidelines andcoordinate with Direct Channels and improve all market strategies and incorporatelatest technology in same and provide optimization in product search. Supervise all newsletter performance and design various strategies to increase salesand monitor all performance reports on weekly basis and manage all new productlaunch calendar.Manage and set AMZ ( Amazon ads ) Develop and execute SEO strategies. - Design and implement SEO and SEM strategies. - Reporting and analysis of SEO/SEM campaign - Manage Google ADS Campaigns expenses and its performance. - Create content marketing strategy for our website. - Follow up with Web Development Team to Make sure Web sites are SEO friendly - Improving the usability, design, content, and conversion of the company website. - Paying particular attention to any significant Google algorithmic changes. Collect data and report on traffic & conversion rate. -listing amazon to rank with our product - Amazon ADS

Cairo Governorate, Egypt

- Responsible for researching, implementing and managing Search Engine Optimization (SEO) and Paid Search Marketing (PPC) solutions as well as Adwords and Social Media Advertising- Design and implement SEO and PPC strategies .- full site audits- Reporting and analysis of SEO/PPC campaign- Perform technical SEO Audits of websites- Identify, recommend and implement on-page and off-page Optimaization - Set up PPC Budget and controlling . -Track, report ,analyze keyword, SERPs and competitor trends.- Manage the strategy and setup of all paid campaigns

Cairo Governorate, Egypt

-Optimized website pages and posts using Seo best practices an on-page optimization standardsPaid Search Marketing (PPC) solutions as well as Ads and Social Media Advertising - Design and implement SEO and PPC strategies. - Reporting and analysis of SEO/PPC campaign -Research, develop, and implement link building strategy.- Planning and executing PPC and CPC campaigns and tracking conversions.-Track, report, analyze keyword, SERPs and competitor trends.-Implement SEO campaigns & strategies to include both on-site and off-site initiatives.-Link building (internal link & External link )-Technical and content site auditing and reporting to ensure SEO integrity.-Technical analysis and implementation to safeguard compliance with search engine.-Measuring, monitoring and reporting on Seo implementations and results.-Coming across tools as Google Analytics, Search console, Moz, Aherfs, Seo power Suite, Majestic,Semruch-identify opportunities to increase Site conversion rate.-writing content For our platform. -updating content.

Egypt

1. Carrying out Monthly progress Plan.2. Reporting to Business owners weekly and monthly. 3. Set Monthly goal, objectives, KPIs and create action plan. 4. Monitoring the action plan to make sure that it is adequate to achieve target and KPIs.5. making sure the quality of Programming ,website look, marketing and SEO are met6. Plan and execute all web, SEO social media and display advertising campaigns7. Design, build and maintain our social media presence8. Measure and report performance of all digital marketing campaigns. 9. Brainstorm new and creative ideas to enhance social media and website performance10. Create, manage , monitoring all Ads campaigns on Social media and Google analytics to ensure getting best results with minimum expences.11. Utilize Google Analytics , Alexa ranking , Woorank , Similarweb and other analytics tools to analyze current situation ,establish goals and drive action to ensure campaign success1. Follow Up, monitor progress of all team members.

Cairo Governorate, Egypt

- Develop and execute SEO strategies.- Design and implement SEO and PPC strategies . - full site audits - Reporting and analysis of SEO/PPC campaign- Develop link building & Social Shares strategy.- Review technical SEO issues and fix it.- Manage Adwords Campaigns expenses and its performance.- Create content marketing strategy.- Follow up with Web Development Team to Make sure Web sites are SEO Friendly.- Improving the usability, design, content, and conversion of the company website.- Paying particular attention to any significant Google algorithmic changes.- Monitor and analyze SEO statistics such as Click-through rate, bounce rate, and others.- Collect data and report on traffic & conversion rate.Paid Search Marketing (PPC) solutions as well as Adwords and Social Media Advertising

Cairo Governorate, Egypt

-Optimized website pages and posts using Seo best practices an on-page optimization standards-Research ,develop, and implement link building strategy.-Track, report ,analyze keyword, SERPs and competitor trends.-Implement and manage SEO campaigns & strategies to include both on-site and off-site initiatives-Technical and content site auditing and reporting to ensure SEO integrity.-Technical analysis and implementation to safeguard compliance with search engine.-Measuring, monitoring and reporting on Seo implementations and results.-Coming across tools as Google Analytics, Search console, Moz, Aherfs, Seo power Suite, Majestic,Semruch

Cairo Governorate, Egypt

My work related to search & find sites according to the requirements of clients & need. Providing the right link building & specially proper high quality guest post with content written in unique style & words including do-follow/no-follow links of client as per their requirement.Now I having a large network of connection so it doesn't take much time to complete a task for my clients.

Master Of Business Administration - Mba, Digital Transformation & International Marketing

2018, Law

Education record