Mustafa Bal Email & Phone Number

İstanbul, İstanbul, Tr

İstanbul, Türkiye

Executes brand/product (for Montblanc) projects in terms of all marketing mix elements according to Brand Plan:• Product (achieve required product and packaging quality standards)• Communication (achieve set campaign objectives)• Distribution (in cooperation with Sales and Trade Marketing teams ensure distribution)• Pricing (ensure price action execution)Develops and implements annual marketing strategy and operating plans,Responsible for volume and profit… Show more Executes brand/product (for Montblanc) projects in terms of all marketing mix elements according to Brand Plan:• Product (achieve required product and packaging quality standards)• Communication (achieve set campaign objectives)• Distribution (in cooperation with Sales and Trade Marketing teams ensure distribution)• Pricing (ensure price action execution)Develops and implements annual marketing strategy and operating plans,Responsible for volume and profit delivery on brand/product line,Tracks and monitors brand/product advertising budgets in compliance with company purchasing policy,Follows competition in the market and develops recommendations and action plans according to competitor activities,Coordinates communication campaigns with agencies,Manages media, consumer and trade promotion, pricing, volume and operations planning, and financial mix of brand/product line,Manages business decisions and presents related activities to Senior Management for review and direction setting,Responsible for all reporting accountabilities. Show less