#eCommerce #Retail #OmniChannel #Fashion #Apperal #Qcommerce-Recruit and leading a team of +20 across Growth, Data/Analytics, Conversion Optimizations, SEO, Biddable and online marketing efforts and KPI's-Leading boyner.com.tr, morhipo.com and boynerNow domains-Leading restructure of digital commerce and organization on behalf of new e-retail strategy-Developing e-commerce and omnichannel strategy-Managing the annual and monthly e-commerce and digital marketing budget and investments-Executed all marketing activities to increase penetration, transactions and revenue according to P&L perspective and targets-Managed all growth/digital channels and developed marketing strategy-Developed and managed alternative revenue channels through 3rd parties-Evaluating market analysis to forecast monthly and annual sales-Assisting budget planning and pricing analysisKey Outcames:-UnPaid Traffic Growth %40(YoY)-Non-Brand Organic Traffic Growth %55(YoY)-Paid ECR% Growth %21(YoY)-Monthly Active User Growth %50(YoY)-App Download Growth %72(YoY)

#eCommerce #TELCO #InternetProvider #DigitalProductsKey Outcomes;-Lead Generations %9.8 Increased-Ecom TRX 2X Growth,-Yearly 188 A/B Test led increased overall CR %13

-Managing and optimizing turkcell.com.tr & Dijital Operatör & Superonline traffic and other KPI's-Leading, recruiting and restructuring of growth and performance marketing (10+ people)-Building first e-commerce blog (pasajblog.turkcell.com.tr)-Developing and creating e-commerce, marketplace, and other products strategy-Leading analytics team in order to build new analytics infrastructure of turkcell.com.tr and dijital operator-Managing online marketing team base on SEO, Analytics&Insights, Conversion Rate Optimization, Growth and online marketing efforts and KPI's-Leading team of conversion rate optimization in order to increase user experience and conversion rate-Running +10 A/B test p/m-Increase lead generations user experience and deepdive analyzing funnel drop-rate

#finTech #finance #b2b #b2ciyzico is an innovative and fast-growing fintech company in Turkey. iyzico provide a platform to let merchants easily accept online payments. iyzico process millions of transactions per year and our products are utilized by thousands of merchants every day.-3 different hat; product, ux, marketing and member of every product circles-onboarding experience optimization-merchant acquisition-community management-first CoMa with Google for merchant digital marketing education-product go-to-market-working closely with pricing team for position-reviewing +3000 ecom website and serving recommendation pack for growth opportunities their business-organize and design training meetup (In addition; advanced growth/digital marketing concept’s were given by him)-manage, develop and sync all marketing efforts (atl&btl)-led the integrate google analytics and database in order to serve seamless customer experience-landing page optimization in order to growth lead generation-assisted content marketing efforts to grow visibility organicallyKey Outcomes;-Gross Profit 1.51X Increased-Average Revenue Per Merchant 1.52X Increased

#PrivateEquity #Startup #Funds #Growth- Develop and grow our Venture Capital Company funds' business in the USA, Germany, Russia, and Turkey.- to helping their digital strategies manage, setup, implement and run a digital campaign with my team.- Design and implement marketing and growth strategies aligned with business targets- Develop realistic goals and conceptualize KPIs, set up custom dashboards and reports and rigorously aim to achieve them- Develop new marketing strategies and campaigns based on detailed analysis of market forces- Work on the go-to-market strategy developed for new and current markets- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.- Research and analyze a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data- Lead the execution of expansion programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes- Responsible for setting, executing, and iterating on targeted in-market strategies- Drive scalable and attributable levers to reach objectives and key results- Account management to improve business performance and always find growth driver sources. (Retention, Referral, Routine)- Monitor the performance of each investment in a different country and aim to maximize it.Key Outcomes;-Conversion Rate Increased %37

#eCommerceHepsiburada is the leading e-commerce platform in Turkey and the region.- Forecasting budget, traffic, conversion, active users and the other important metrics with considering season conditions.- Optimizing and improving performance necessary KPIs and ROI-CPA on search, display and mobile networks using deep know-how.- Necessary analysis to acquire engage, retain customers and grow customer loyalty: LTV Analysis, Cohort Analysis, Customer Journey, Customer Behavior Flow, Conversion Path Analysis, Mobile purchase journey, Re-engagement strategies. -Restructure google ads and facebook account including all google ads campaigns, ad groups, and keywords-Building internal new bidding algorithm in order to follow HB's strategy with data science teams- Designing and managing remarketing strategies for all audience/product segments.- Performing ongoing keyword discovery, expansion, optimization and building auction insight analysis.- Conducting correlation and regression analysis for better insights and optimization techniques.- Following all learnings shared by Google and implementing all best practices to the accounts after conducting necessary A/B tests.- Building A/B/n test hypotheses for websites to improve performance and user experience, and performing tests via tools like Google Optimize, Optimizely.Key Outcomes;-ROAS Increased %104-All Time ROAS Record-+50M revenue for one day.

#Consultant #Agency #Finance #MobileApp #Mortgage #FMCG #LeadGenerationClients ; Garanti Bankası, iGaranti, Garanti Emeklilik, Garanti Mortgage.Garanti Bank is Turkey’s second largest private bank with consolidated assets of US$ 94.4 billion as of December 31, 2017. Garanti is an integrated financial services group operating in every segment of the banking sector including corporate, commercial, SME, payment systems, retail, private and investment banking.-Supervised a team of Junior Strategiest in the day-to-day delegation and implementation of tasks, project management and on-site training's-As a Performance Marketing Executive, I was charged with intimately understanding and analyzing the relationships between several metrics, trends, and overall account performance for clients across several verticals. By forming seemingly nonexistent correlations during this analysis, I was able to recommend business-driving strategies and unrealized account opportunities that led to continual account improvements.-Develop managerial and project management, layered with persuasive presentations and relationship-building as the main point of contact on a major account. Also coordination of a cross-channel team, including Paid Search, Client Marketing Team, Social Media, and Display.Key Outcomes-Lead Generation Increased %13 via Digital Marketing-Cost per Install Decrased %29 via Digital Marketing

Clients; Garanti Bankası(top spenders in Turkey Finance Category), iGaranti, Garanti Emeklilik, Garanti Mortgage.Channels;Search Engine Marketing (SEM) -Managed $8M media spend for national brands and monitored account revenue growth. -Campaign, Ad Group, Keyword, Extension creation -Discovery and ReSearch new Keyword. -Reporting Daily, Weekly, Monthly with Omniture, Google Analytics and Google Adwords -Creation New Display and Video Campaign Strategy and Iteration. -Create Agency Presentation and Reporting Formats for using Big Brands (Garanti Bank) -Changing account structure and re-develop Google Ads Account.Search Engine Optimization (SEO) -Landing Page Optimization -Mobile Usability Reporting and FeedbackMobile Advertising -Creating a Measurement System for Adjust -Assisted Implementing DeepLink and other macro events -Create and manage Universal App Promotion Campaigns. (One Case Study)Key Outcomes;-App download 2x Growth in the first 6 months.

Total Score: 88 (Top 5 in 80 participant )Google Adwords Certified - AdWords FundamentalsGoogle Adwords Certified - Search AdvertisingGoogle Analytics Individual Qualification (IQ)

Team : Unilever Digital Marketing- Core Responsibility is create and research Global Best Practices for Creative Campaign Guidelines.- Campaign Ordino’s create, edit and reporting.- Media Investment Allocation analysis and reporting.- Assisted Magnum Pink&Black Project. (Marketing Big Awards in 2015).

Team: İtü Sözlük, Formspring Me, Cinemaximum.- Core Responsibility is created Global Creative Ad Library for using our Clients in Turkey. (Nike)- Improvement our platforms ad sales performance, finding new opportunities and possible websites places to ad sales- Client management and all communication to Formspring Me- Cinemaximum’s ads and affiliate sources management, planning and running.

Team: Coca-Cola Digital Marketing- Media budget reporting,- Daily, weekly, monthly entry Google, Facebook and other media channels in MedPlan, - Data visualization for sales team to present quarter KPIs meeting,- CPM, CPC charging 3thparty analysis,- Affiliate cost reporting.

- Client’s social media management, - Ad copywriting, - Support customers,- Social media listening/monitoring and daily, weekly, monthly reporting,- Brand mention analysis, research and reporting.