Mustafa Esad Tatlıpınar

Mustafa Esad Tatlıpınar Email and Phone Number

Founder at Optimic.co @ OPTIMIC
Mustafa Esad Tatlıpınar's Location
Istanbul, Istanbul, Türkiye, Turkey
Mustafa Esad Tatlıpınar's Contact Details

Mustafa Esad Tatlıpınar personal email

About Mustafa Esad Tatlıpınar

I'm a marketing guy who has technical and analytical skills to drive growth. After working on startups for 3 years, I have been working with a data and optimization team (12 people) for more than 6 years. Now, I started my own business.- Worked at startups and agencies. Have 10+ years of experience in digital marketing.- Specialized in web/app analytics, conversion rate optimization, and business intelligence.- Fond of growth marketing that enables businesses to have full potential with data and experiments.- Documented, coded, and configured marketing tools for hundreds of websites/apps.- Concluded more than 1,000 online experiments with Google Optimize, Visual Website Optimizer, and Optimizely.- Lectured Google Analytics and Google Tag Manager courses for 3 years to more than 150 students.- Bachelor's degree in Business Administration and Marketing.- Good command of English.- Good command of JS, HTML, CSS, PHP, and SQL.- Familiar with NodeJS, and React.

Mustafa Esad Tatlıpınar's Current Company Details
OPTIMIC

Optimic

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Founder at Optimic.co
Mustafa Esad Tatlıpınar Work Experience Details
  • Optimic
    Founder
    Optimic Jan 2021 - Present
    Istanbul, Turkey
    Analytics and Conversion Rate Optimization Consultancy
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  • Analyzify
    Product Manager
    Analyzify Jun 2021 - Nov 2023
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  • Hype
    Director Of Data & Growth
    Hype Nov 2019 - Jul 2021
    Istanbul, Turkey
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  • Hype - Data Driven Marketing
    Optimization Manager
    Hype - Data Driven Marketing Feb 2018 - Nov 2019
    Currently, I manage conversion optimization team to help companies like Pegasus Airlines, Turkcell, Garanti Bonus, Miles & Smiles and BluTV to optimize their online conversions.
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  • Hype - Data Driven Marketing
    Web Analyst & Conversion Optimization Expert
    Hype - Data Driven Marketing May 2015 - Feb 2018
    İstanbul, Türkiye
    Conversion Rate Optimization:- Integration of related tools such as Google Optimize, Optimizely, Hotjar, Inspectlet, Qualaroo, Yandex Metrica etc.- Understanding visitors of clients through qualitative and quantitative research (Data Driven Usability)- Landing Page and Funnel Analysis- Continuously Optimization Process with A/B testing and offering them severe tools.- Test Integration with Javescript & CSS knowledgeTool Integration:- Universal/Premium Google Analytics Integration & Customization- Google Tag Manager & Segment.io Integration- App Analytics Integration (Google App Analytics & Mixpanel)- Collecting Data from various CRM and Call Center Services- Cross-Platform IntegrationBusiness Insight:- Multi-Channel Conversion Path Analysis- Budget Allocation Planning & Optimization- Data Visualisation
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  • Attract Ninja
    Founder
    Attract Ninja Jul 2014 - Jan 2018
    İstanbul, Türkiye
    Attract Ninja is an Instagram marketing tool which allows you to gain targeted followers by using rivals, locations and lists features.I have founded, developed and designed the tool. It reached hundreds of clients from different industries.Learn More: https://www.attract.ninja/
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  • Cepyol
    Digital Marketing Specialist
    Cepyol Jul 2014 - Nov 2014
    İstanbul, Türkiye
    Cepyol is an e-commerce website in where you can buy flight, bus and ferry tickets, rent a car or book a hotel reservation.- Implemented Google Analytics' enhanced e-commerce feature and created custom dashboards that allow managers to see valuable route insights.- Analyzed Cepyol’s current marketing activities and discovered conversion optimization points.- Managed the process of finding and agreeing a new SEO agency.- Shot and edited a video clip that demonstrates how to buy an IDO ferry ticket from Cepyol with Adobe After Effects and Adobe Premiere.
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  • Giggem
    Conversion Optimization Consultant
    Giggem Apr 2014 - Oct 2014
    İstanbul, Türkiye
    Giggem is an online matchmaking platform for musicians, bands and music industry professionals.- Managed the process of implementing detailed web analytics tools that measure every action and every user property in the website.- Created different conversion funnels in the format of AARRR metrics to discover valuable insights.- Discovered new user acquisition strategies to increase sign-ups.- Analyzed on-site user activation and planned triggered email scenarios.- Involved in the process of making the website SEO friendly.- Prepared detailed reports that show how users interact with each other and with Giggem itself.
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  • Sosyotik
    Digital Marketing Specialist
    Sosyotik Jun 2013 - Jul 2014
    İstanbul, Türkiye
    After 9 months of internship, I started to work as a full time digital marketer in Sosyotik. Sosyotik is my biggest experience. It's where I met advanced web anayltics, learned data driven marketing and expanded my professional network.- Had a role in creating main digital marketing strategy.- Responsible of managing, optimizing and reporting all marketing channels including Facebook, Google and Retargeting ads.- Involved in the process of implementing detailed web analytics tools including user centric tools like Woopra and Mixpanel.- Prepared monthly overall performance reports from database using MSSQL. Involved in the process of migrating whole website to Magento and helping with some frontend needs.
  • Sosyotik
    Marketing Intern
    Sosyotik Oct 2012 - Jun 2013
    İstanbul, Türkiye
    Sosyotik is a social e-commerce website which allows visitors to login with their social network accounts and to get personalized offers according to data shared.- Analyzed website usability with Yandex Metrica Webvisor.- Managed and optimized marketing campaigns including Facebook and Google ads.- Managed products and categories
  • Her Nefes Sıhhat
    Digital Marketing Specialist
    Her Nefes Sıhhat Jan 2010 - Jun 2013
    İstanbul, Türkiye
    Her Nefes Sıhhat is an e-commerce website which sells non-pharmaceutical health products.It's my family business and my first e-commerce start-up which I experimented different digital marketing channels.- Managed and optimized all marketing campaigns including Facebook, Google Adwords and Remarketing ads.- Managed technical part like migrating whole website to Magento.
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  • Wing Tasarım
    Web Developer
    Wing Tasarım Sep 2009 - May 2013
    İstanbul, Türkiye
    Wing Tasarım is a web design and development company. - Coded and designed more than 15 websites using Classic ASP, HTML and CSS.- Some of the websites that we made: ikder.org, gintainsaat.com, bonusgurme.com
  • Teknosinema
    Founder
    Teknosinema 2005 - Jun 2012
    İstanbul, Türkiye
    Teknosinema is a cinema portal which provides video clips and documents explaining how popular films are shot and which technologies are used. - Designed and coded the website from scratch.- Added lots of featurette video clips and wrote cinema technology articles.- Teknosinema was selected as "the website of the week" by TechnoLogic and was aired in the TV channel named TVnet. You may check the video below.

Mustafa Esad Tatlıpınar Skills

Web Analytics Google Analytics Conversion Optimization Digital Marketing Growth Hacking A/b Testing Seo E Commerce Google Adwords Social Media Marketing Optimizely Photography Asp Web Design Css Sql Magento Apis Javascript

Mustafa Esad Tatlıpınar Education Details

Frequently Asked Questions about Mustafa Esad Tatlıpınar

What company does Mustafa Esad Tatlıpınar work for?

Mustafa Esad Tatlıpınar works for Optimic

What is Mustafa Esad Tatlıpınar's role at the current company?

Mustafa Esad Tatlıpınar's current role is Founder at Optimic.co.

What is Mustafa Esad Tatlıpınar's email address?

Mustafa Esad Tatlıpınar's email address is es****@****ail.com

What schools did Mustafa Esad Tatlıpınar attend?

Mustafa Esad Tatlıpınar attended Marmara Üniversitesi, Prof. Dr. Mümtaz Turhan Sosyal Bilimler Lisesi.

What are some of Mustafa Esad Tatlıpınar's interests?

Mustafa Esad Tatlıpınar has interest in Photography, Short Films, Cinema.

What skills is Mustafa Esad Tatlıpınar known for?

Mustafa Esad Tatlıpınar has skills like Web Analytics, Google Analytics, Conversion Optimization, Digital Marketing, Growth Hacking, A/b Testing, Seo, E Commerce, Google Adwords, Social Media Marketing, Optimizely, Photography.

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