Worked as a Marketing Consultant to set up the Marketing function from scratch and build the brand with new website, marketing collaterals, sales funnel and employer branding.

𝗧𝗥𝗨𝗚𝗹𝗼𝗯𝗮𝗹 𝗜𝗻𝗰. is a California-based Digital Transformation and Technology Services company working with clients across Fortune 500 Companies to high-growth startups. Known for solving business challenges through Industry Knowledge and Implementation thought leadership since 2004 with delivery centers worldwide.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Setting up the marketing function from scratch-Hiring Graphic Designers, Web Developers, and Content Writers for the marketing team- Rebranded the Corporate Identity and established branding guidelines- Organized and executed the launch event of the new Pune Office, managing celebrity chief guest Robin Uthappa- Building Marketing Strategies and Nurturing Campaigns with A/B Testing and setting up KPIs, reporting, and analysis- Setting up an inbound lead generation and ABM processes to support the sales team based out of the US- Designing Corporate Decks, Sales Decks, and Practice Capabilities Decks- Achieved 250% organic growth in LinkedIn Followers in one year- Managing content marketing for multiple IT Practices like BI and Analytics, AI, ERP, Oracle, SAP, Quality Engineering, Cybersecurity and IT Infrastructure, Cloud, etc.- Developing whitepapers, webinars, press releases, promotional campaign content, social media ad copy- Redesigning Website, creating landing pages for marketing collaterals, along with setting up Google Analytics and SEO for increased organic reach- Running paid campaigns on social media and Industry specific affiliate websites and social media- Creating promotional corporate films & animation films- Setting up project management & marketing automation tools like Jira, HubSpot, SendInBlue, & other tools- Creating structure, process, and communication campaigns along with the HR team to build an employer brand to improve hiring conversions & reduce candidate dropout rates

𝗛𝗮𝗿𝗯𝗶𝗻𝗴𝗲𝗿 𝗚𝗿𝗼𝘂𝗽 is a 30-year-old Software development and eLearning company in Pune, with over 150+ clients based out of the USA, Europe, and APAC. Harbinger’s group companies include Harbinger Systems and Harbinger Interactive Learning.Harbinger serves its international customers through its offices in Pune (India), Redmond (WA, USA), Dublin (CA, USA)𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Managing Marketing operations and strategy for Harbinger Systems and Harbinger Interactive Learning- Working closely with LoB heads of EdTech, HRTech, HealthTech, WorkTech domains- Responsible for branding, activations, inbound marketing, and lead generation- Developing plan to overhaul the group company websites and new branding guidelines- Launching and Branding new services and offerings- Managing Marketing budget of $50,000/quarter- Managing global exhibitions and participation - Managing Global vendors and publications - PR and influencer marketing- SEO and Digital Marketing- Launching Webinar and Podcast series- Creating strategy and campaign for portraying LoB heads as thought leaders and influencers- Managing a team with a mix of graphic designers, animators, social media managers, and content writers

𝗨𝗽𝘀𝗶𝗱𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 is a premier eLearning company in Pune, working exclusively for clients in the USA, Europe, Middle East, and Southeast Asia. Upside has won several prestigious international awards and boasts of an impressive clientele of some of the biggest companies, spread across the globe. I was heading the marketing team and managing digital marketing, email marketing, online advertising campaigns to generate web leads and also managing the brand and content production like blogs, digital assets like eBooks, videos & animations.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Managing company’s online & offline marketing initiatives and email marketing- Email marketing campaigns, drip email marketing, A/B testing Handling marketing automation tools like Hootsuite, Sendinblue, and Hubspot- Managing paid marketing campaigns across various social channels - Managing SEO and social media analytics and reporting- Co-ordinating with pre-sales team for client proposals and pitchpresentations- Responsible for corporate films, animation showreels, portfolio, and demo projects- Handling overseas exhibition participations and vendor management Awards participation, conference participation- Designing and developing the company’s new website and managing the company blog and contributing to it - Researching emerging technological trends and market disruptions - Exploring new technologies like AI, Blockchain, AR/VR, Chatbots concerning the domain

Brandfarer Studios (Formerly Orangetree Communications)A group company of Pune-based Pharma conglomerate. Since joining in 2013, had been overseeing the complete operations of running the company. Managing 50+ prestigious clients from Manufacturing, Automobiles, Pharma, and F&B verticals. Responsibilities:- Branding and marketing consultancy- Creative operations management- Conceptualizing and strategizing communication strategies- Copywriting and visualization- Managing creative, client servicing, and business development teams- Productions management of corporate films, short films, animation videos, walkthroughs- Social media marketing campaign design and execution

Nom'Ads was a Start-up advertising agency founded by Ex-L'Oréal and Ex-Nomura Sr. Executives. I Joined Nom'Ads as Copy writer and gradually progressed to head the Operations and Business development of the company. Nom'Ads is now rechristened as Jammurra.com. My role at here involved: Communication Strategy:-Assisting businesses reach out to their customers to optimize sales and marketing operations-Developing strategies for client's internal and external communication. -Conceptualizing and implementing Marketing & Advertising campaign -Brand consulting-Media planning-Activation concept and designBusiness Development and Client Servicing:-Heading Business Development and Client servicing team -Executing business expansion plans-New Client Acquisition and Lead Generation

DaVinci design was an engineering design outsourcing company, working with global engineering firms. I joined the company fresh out of college as a design engineer and was deployed onsite to work for Emerson for its Bearing Division. After the project was over, I had developed an interest in Marketing so I joined the marketing and business development team at Da Vinci. My scope of work at DaVinci involved:Design:-Product Design and Development-Product life-cycle management -CAD/CAM-Finite Element Analysis on developed productsBusiness Development:-Managed key US and UK accounts -Generated international business leads-Managed Email Campaigns-Cold Calling to prospective ClientsClients Handled:-Emerson (EDEC) - Pune-Packsys Global - Mumbai-NOV - USA

Management Trainee at Pam-Pac