Mustafa Kelekçi Email & Phone Number

İstanbul, Türkiye

Istanbul, Turkey

• Founded Dora Research from scratch, managed all aspects of business operations and succeeded to transform a passionate research agency to a global platform which connects best practices and top-notch consultants worldwide with regional brands. • Constantly grew Dora Research since its start in 2009 and reached to a client base of 60+ accounts.• Accomplished to become a top-notch research company that goes beyond the “conscious world” of the consumers with its unique tools like Culture Code• Delivered consulting services to numerous well-known clients with Garrison Group on

Istanbul

• Specialized in strategic marketing consulting, Garrison Group is dedicated to achieving exponential growth for clients all over the world in more than 30 countries covering North America, Europe, Africa, and Asia, spanning all industries.• Delivered consulting services to numerous well-known clients on segmentation, branding, marketing strategy and portfolio optimization. • Served in marketing consulting projects for multinational as well as large local brands • The Garrison Marketing Group is highly involved in leading edge marketing throughout the region with clients such as Coca Cola, Danone, IKEA, Sony PlayStation, Telenor, Pfizer, UniCredit Bank, Bayer, etc.

Istanbul, Turkey

• Founded by Dr. G. Clotaire Rapaille, ADW specializes in archetypal marketing discoveries and has discovered codes for over half of the world’s Fortune 100 companie since 1976.• Represented ADW in Turkey and surrounding region. • Conducted numerous code discovery sessions with Dr. Rapaille for various clients and categories. • Assisted Dr. Rapaille in code discoveries and personally facilitated code discovery sessions • Created siginificant awareness of Culture Codes and Doing Business on Code.

Istanbul

• Led all types of marketing research and related consulting services • Served to corporate clients in food, finance, IT & telecommunication, cosmetics, tobacco, media, technology, and manufacturing/distribution industries. • Held full P&L accountability and committed to continuous growth.• Managed all aspects of internal operations—new business development, sales and marketing.

Istanbul

• Managed business development, sales and marketing, customer relations and provided technical and managerial oversight to large and complex client engagements.• Generated 25% of total revenues firm-wide as a consistent top-ranking revenue performer. • Grew own accounts’ total revenue by 36% in 2005 and 48% in 2006.• Before GfK merger Bileşim International was one of the largest and oldest ad hoc research agencies of Turkey, which served many multinational companies like Procter & Gamble, Philip Morris, Kraft, Coca-Cola, Unilever, Colgate, BP, Diageo, Danone.

Istanbul, Turkey

• Dissolved an under-performing division, reduced costs by 30%, increased profit by 15% and revenue by 22%. • Increased total revenue by 23% at the end of 2003 despite of the dissolution of News Tracking Department.• Launched four new media tracking services (Adcheck, Ad Alert, Sponsorship Tracking, Newsplorer) which increased revenue by 20% each year starting from 2002.

Istanbul, Turkey

• Started marketing department from scratch and managed all strategic marketing, PR and communication activities. • Played key role in capturing the record contract in Bileşim’s history (equal to 20% of total revenue) with Embassy of Spain Commercial Office (Expotecnia ‘99). • Delivered 70%+ of company’s ad hoc research revenue by aggressive marketing activities and awareness build-up strategy.• During 1997-2001 engaged more than 10 new clients (more than the total number of existing clients) per year.

Bachelor Of Business Administration - Bba, Business Administration

Mathematics