Mustafa Miniato Email & Phone Number

Columbus, Ohio Area

As Sales Operations Manager, I served as a core member of the business development and strategy team while developing and maintaining Century Resource's SugarCRM sales systems but my role also encompassed a variety of other responsibilities within the sales organization.• Act as CRM administrator and manage development projects for SugarCRM, significantly reducing company's spend on outside development resources.• Upgraded and customized SugarCRM system to fit company's needs.• Developed forecasting model to provide visibility into current and future sales cycles.• Design CRM onboarding and continual training for new sales representatives.• Developed KPI dashboard and supplemental reporting to give sales representatives insights on progress towards sales goals.• Utilized Tableau to develop methodology for creating new sales territories based on opportunity assessment.• Reinvented approach for creating sales goals and designed new sales plans to help reps achieve goals.• Created complex performance reporting in Excel and in SugarCRM to give sales managers' insight into the performance of their teams.• Set up monitoring and alert system to ensure quality of sales data.• Created pipeline management system to help sales reps manage their pipeline.• Participate in company board meetings to present sales data and sales operations.• Automated and optimized multiple aspects of customer outreach, including email marketing.• Collaborate with marketing on various initiatives.

Columbus, Ohio Area

Led the global sales and marketing operations for Tech-Sonic, covering a broad portfolio of innovative ultrasonic welding solutions across the refrigeration, aerospace, battery, automotive harness, and electronic wiring industries.• Developed and led professional sales effort across the US and globally• Generated, qualified, and converted leads made through marketing efforts• Created and implemented new marketing campaign, including shooting new video demonstrations of products, design of new collateral, and hosting updated branding and collateral on company website• Assisted Sales Reps with all field activities, including technical and CRM training• Coordinated with Sales Reps throughout sales cycle, providing final sale costs, contract negotiation assistance, and all needed marketing collateral• Tracked and managed all sales activity through Salesforce• Facilitated move towards an Agile environment, implementing daily stand-ups, sprints, and retrospectives• Provided high-level technical demo of ultrasonic systems at trade shows and client sites• Connected with professionals in manufacturing-related fields across the country through various sources, such as LinkedIn, networking events, trade shows, and others• Sourced and interviewed candidates for all open US-based sales, marketing, and engineering positions• Created entirely new website for company, enhancing online presence and leading to exponentially increased interest via dedicated SEO effort• Stood up independent Amazon EC2 server for cost-effective web hosting• Installed analytics tools for website and consistently monitor analytics, including tracking traffic and keyword activity• Implemented and managed corporate branding including website updates, sales collateral materials, and technical presentations• Researched and implemented a new CRM system (Salesforce) to support sales team• Developed a customized Salesforce experience with the use of custom objects and workflow optimizations