As Head of Data Science for Customer Experience and Contact Centers at The Home Depot, I lead teams that build AI models driving real-time customer solutions. By leveraging generative AI, LLMs, and machine learning, we enhance omnichannel interactions and position The Home Depot as a leader in retail customer experience.

Helped build and scale Commerce and Growth offerings, includingGrowth Hacking, Data Driven Optimization and Rapid Commerce

Led strategic and innovative initiatives including martech and data roadmaps, ML drivencustomer journeys, cookie-less future strategies, data monetization,Experimentation and Cloud Based Customer Data Platforms

- Collaborate with other board members in managing the strategic direction of the organization.- Attend monthly meetings to develop and maintain budget and fundraising campaigns.- As IT and communication lead, work closely with external agencies and network of volunteers to coordinate promotional events.

- Key participant in the development and launch of the Marketing Automation and Lead Management Systems, achieved through the integration of Omniture, Exact Target and internal CRM.- Created and maintained a reporting structure and defined key performance metrics for online marketing campaigns.- Primary coordinator in team effort to develop and enhance lead nurturing initiatives.- Main stakeholder in the creation and deployment of all ad-hoc and triggered promotional email campaigns. - Developed and implemented the CSI LinkedIn social media tactical plan. - Part of CSI's internal Webinar Working Group.

- Led the development and rollout of a comprehensive B2B marketing plan encompassing search engine optimization, online and print advertising, social media, PPC, blogs, email marketing and PR into a cohesive set to optimize marketing ROI. - Conducted in-depth product, customer and market research that triggered thorough rebranding of a key product offering. - Supported B2B customer acquisition and retention activities using ACT and Salesforce CRM tools. - Initiated the setup and launch of Just-in-Time Training quarterly email newsletter.- Redesigned and refined key metrics resulting in cohesive and actionable reporting to upper management in accordance with corporate objectives. Evaluated revenue and customer results against forecasts to provide comprehensive campaign analysis.- Utilized web analytics software to make concrete recommendations for improving sales, traffic and conversion from website and online marketing campaigns.- Developed web site architecture and content for four product specific websites with focus on core competencies and competitive advantages.

- Administered CRM, maintenance and optimization of company websites.- Develop online marketing and sales strategies for diverse and targeted audiences.- Coordinated between cross functional teams including management and technical personnel to ensure accuracy, consistency and on-time project completion.