Mustafa Öz Email and Phone Number

Highly skilled Salesforce Marketing Cloud (SFMC) Solution Architect with experience designing,implementing, and deploying marketing automation solutions for enterprise clients. Proven ability totranslate business needs into technical solutions, ensuring scalability, security, and adherence to bestpractices. Strong understanding of marketing automation concepts, data management, and integrationswith other enterprise systems. Excellent communication and collaboration skills to work effectively withcross-functional teams.Key skills:• Salesforce Marketing Cloud (SFMC) expertise• Solution design and architecture• Marketing automation concepts• Data management and integration• Project management• Communication and collaboration• Business acumen

As a Technical Consultant and Operations Lead with expertise in CRM, my role encompasses diverse responsibilities, including:• Orchestrating seamless data integration across various sources within SFMC.• Conducting comprehensive health assessments of SFMC Journeys and driving enhancements for optimized performance.• Collaborated extensively with AMPScript within Salesforce Marketing Cloud (SFMC) to craft dynamic and personalized email content, thereby fostering heightened engagement and resonance with the audience. By leveraging AMPScript's capabilities, I ensured that each communication was uniquely tailored, reflecting a deep understanding of recipients' preferences and behaviors. This approach not only enhanced audience engagement but also underscored a commitment to delivering meaningful interactions that resonated with individual recipients.• Analyzing the outcomes of SFMC Journeys, encompassing goals, open rates, click-throughs, and more, to ideate and propose innovative journey strategies.• Overseeing the evaluation of SFMC custom activities and providing guidance to development teams for platform refinements.• Steering the enhancement of SFMC automation scenarios to streamline processes and maximize efficiency.• Crafting and implementing cloud pages within SFMC while harnessing the data they generate to enrich SFMC's insights.•Assuming technical ownership of Adobe Experience Manager as a Cloud Service, ensuring consistent maintenance and exploring avenues for advancement.• Managing global website DNS records to uphold accessibility and functionality.• Taking charge of the Azure Cloud platform to drive sustainability and continuous improvements.• Spearheading projects involving Azure, Adobe, and SFMC, employing effective project management methodologies.• Holding responsibility for a global cookie and consent management platform, safeguarding data integrity and orchestrating seamless integrations with platforms like SFMC.

I served as a Subject Matter Expert at Corteva, where my primary focus centered on enhancing CRM operations. In this capacity, my key responsibilities included:• Spearheading Eloqua campaigns, encompassing their creation and meticulous quality assurance.• Diligently investigating and resolving cases related to Eloqua, ensuring optimal system functionality.• Crafting comprehensive campaign reports within the Eloqua platform to extract valuable insights.• Designing and developing forms, landing pages, and the associated embed codes to seamlessly integrate forms.

In the capacity of an Analytics Data Engineer across multiple brands, I undertook pivotal responsibilities to fortify data-driven strategies. Notably:• Pioneered advancements in the Analytics JS Library, orchestrating successful releases and updates for the Philips brand.• Seamlessly orchestrated tagging and tracking rules utilizing Adobe Launch for Philips, facilitating refined data collection and insights.• Skillfully implemented tagging and tracking rules via Adobe DTM for Philips, further amplifying data precision.• Drove the implementation of tagging and tracking mechanisms through Adobe Launch, elevating data insights for Corteva.• Leveraged Adobe Analytics to construct impactful dashboards and comprehensive reports for Corteva, contributing to informed decision-making.• My role hinged on harnessing cutting-edge analytics tools to empower brands like Philips and Corteva with meticulous data frameworks, enabling strategic optimization and informed actions.

In my role, I played a pivotal role in shaping front-end development initiatives while also extending my expertise to encompass back-end PHP development and comprehensive domain and server management. My experience spanned various operational areas, including Eloqua and SFMC. My primary responsibilities encompassed:Spearheaded the creation and maintenance of Watkins web pages, employing the Drupal framework to ensure a seamless and engaging user experience.• Innovatively developed PHP modules within the Drupal ecosystem, enhancing website functionality and interactivity.• Swiftly resolved intricate technical challenges within the Drupal environment, optimizing website performance and user satisfaction.• Navigated the migration journey from Eloqua to SFMC for Philips, orchestrating a seamless transition of data and workflows.• Took the lead in updating and enhancing the MRI Clinical Case through front-end development operations as part of the Philips Bodymap initiative.• Skillfully managed the Unilever WordPress blog, overseeing updates and ensuring timely and engaging content republishing.• Successfully designed and crafted responsive HTML templates, coupled with the creation of versatile modules for Firmenich, driving enhanced user experiences.My multifaceted role showcased a blend of technical prowess, operational finesse, and creative ingenuity, contributing to a diverse range of projects across various brands.

As a dedicated CRM Campaign Specialist for the esteemed TomTom brand, my focus centered on driving impactful digital CRM campaigns. The scope of my responsibilities encompassed:• Strategically orchestrated one-off campaigns utilizing the Responsys platform, ensuring precise targeting and engaging customer interactions.• Skillfully designed and managed life cycle campaigns through Responsys, nurturing customer relationships across various stages.• Successfully navigated the complex process of migrating campaigns from Responsys to Salesforce Marketing Cloud (SFMC), optimizing campaign efficacy and data management.• Took a hands-on approach in designing, implementing, and refining SFMC journeys, automation workflows, and data operations, amplifying campaign efficiency and customer engagement.• Collaborated extensively with AMPScript within Salesforce Marketing Cloud (SFMC) to craft dynamic and personalized email content, thereby fostering heightened engagement and resonance with the audience. By leveraging AMPScript's capabilities, I ensured that each communication was uniquely tailored, reflecting a deep understanding of recipients' preferences and behaviors. This approach not only enhanced audience engagement but also underscored a commitment to delivering meaningful interactions that resonated with individual recipients.Through my role, I harnessed cutting-edge CRM platforms to tailor and execute campaigns that resonated with TomTom's audience, contributing to brand loyalty and overall success.

Within the dynamic realm of Philips brand CRM operations, I spearheaded various initiatives aimed at driving impactful engagement and seamless interactions. My key responsibilities encompassed:• Orchestrating Adhoc and Life Cycle Campaigns: I adeptly managed the execution of both business-as-usual adhoc campaigns and sophisticated life cycle digital marketing initiatives for Philips, utilizing the Eloqua platform. This approach ensured consistent and targeted communication with the audience.• Persona-Driven Life Cycle Projects: I played a pivotal role in devising and executing life cycle projects, meticulously aligning personas with appropriate life cycle campaigns for Philips Avent. This personalized strategy maximized the relevance of communications and bolstered engagement.• Template Enhancements and Modules: I expertly crafted updates for templates, coupled with the creation of versatile modules within Eloqua HTML templates. This approach streamlined campaign creation and maintained a consistent brand identity.• Complex Landing Page Creation: I skillfully designed and developed intricate landing pages, ranging from surveys to multifaceted interactive elements, enriching the Philips brand's online presence and enhancing user engagement.Through these endeavors, I played a key role in elevating Philips' CRM operations, ensuring that every interaction was strategic, personalized, and designed to foster lasting connections with the audience.

As a former Technical Support Engineer at Microsoft's Call Center, I excelled in diagnosing and resolving a diverse range of technical issues for customers, leveraging my comprehensive knowledge of Microsoft software and hardware. Through clear communication and step-by-step guidance, I ensured effective troubleshooting and maintained meticulous records of interactions. Collaborating with cross-functional teams, I consistently delivered solutions that exceeded customer expectations, contributing to elevated satisfaction levels while upholding Microsoft's exceptional support standards.