- Defining the monthly digital marketing budget and developing the digital media plan for all paid and unpaid channels based on daily/monthly KPIs and overall commercial strategy- Defining the execution strategy for all paid channels such as Affiliate Networks, Facebook, Google UAC and Display, Paid Search and various retargeting partners- Communicating and reporting the marketing performance against KPIs across all channels to the top management, internal and external stakeholders- Content alignment across all paid channels as per the commercial strategy and overall brand directionIdentifying and implementing best practices across all online marketing channels and ensuring new technologies and tactics are adopted

1. Developing the brand concept and communication strategy of getthat.com to bring its value proposition and brand promise to life2. Develop and execute cross-channel digital marketing campaigns which include SEM, PPC, Paid Social, Affiliate Marketing Platforms and Retargeting.3. Developing metrics, reporting, and analytics to identify audience behaviours and optimize marketing efforts4. Leveraging existing channels available within Gulf News to build and engage with online and offline audiences5. Collaborating with the Product Managers and Sales team to create an all rounded marketing plan for both B2B and B2C communication

• Design and develop marketing propositions and communication strategies for digital marketing campaigns• Plan and execute cross-channel digital marketing campaigns which includes audience targeting, media planning and buying, and budget optimization• Execute in-house PPC, SEM, Paid Social and Performance Marketing campaigns via various ad platforms such as paid search and display, Facebook ad platforms, retargeting and affiliate marketing platforms• Create the content strategy for B2B marketing campaigns which are in line with the commercial content requirements and optimize for the highest conversion rates• Lead the analysis of the website, social media and audience data to convert it into actionable insights for the marketing, editorial and product teams using Google Analytics, Parse.ly, Effective Measure, NewsWhip, Lotame and Fan Page Karma• Define the digital marketing budget and monitor actual spend to ensure adherence to budget • Manage the team to ensure that the marketing KPIs are achieved in a structured and timely manner• Manage media, creative agencies and internal partners to ensure the highest quality of service deliveryKey achievements:• Successfully initiated and executed social media advertising for gulfnews.com, contributing to more than 2 million page views on the website in the last 10 months• Successfully initiated and executed in-house Google AdWords campaigns for gulfnews.com, generating more than 300,000 engaged page views every month, with an average session lasting more than a minute• Successfully generated half a million page views (15% of the overall website traffic) and 90,000 new users on getthat.com since the launch of the website through digital marketing campaigns• Led the introduction of retargeting and remarketing for getthat.com which resulted in an 8% increase in leads and 5,000 highly engaged users on the website every month

Responsible for:1. Developing digital strategy - POEM (Paid, Owned & Earned Media)2. Developing concepts and campaigns from scratch 3. Integrating Digital leg in existing ATL & 360⁰ campaigns4. Creating integrated experiences across multiple digital platforms; through analysis of trends and online behavior5. Crafting digital media plans from content development to Ad placement strategy6. Working on digital KPI tracking- By using tools such as Google Analytics, Facebook Insights and Simply Measured7. Analyzing and creating presentations for brands on a campaign basis to assess current standing of the brand and areas of improvement for the futureKey Achievements: 1. Launched a video series campaign on the digital front for Surf Excel and received global recognition for it from Unilever (Globally). The videos were launched on digital media platforms like Facebook, website and Dailymotion. The series was responsible for 524% increase in website visits compared to the previous month, and enjoyed over 74,000 video views in a month2. Launched an ATL campaign for Burger King Pakistan for their hot and cold beverages as the key account manager for the client

I was responsible for:1. Developed digital marketing strategies; concept development, planning and execution2. Created online and offline branding strategies for existing and new brands3. Integrated offline brand activations with digital platforms to amplify campaigns and increase visibility4. Identified and built on potential relationships for business development5. Served as project lead for development of mobile apps- Successfully launched two iPhone apps6. Managed media buying on Facebook- Campaign execution and management for both CPC and CPM campaignsKey Achievements:1. Developed a consumer recipe portal for a leading cooking oil brand2. Successfully launched 2 apps on the Apple App Store (while working as Team Lead in Hippo Factory; sister concern of Teamants)3. Broadway Pizza turnaround- Successfully re-branded Broadway Pizza which started off with one outlet but grew to 3 outlets and a 70% increase in sales within 10 months. The company has now become one of the top 5 pizza chains in Pakistan closely competing with likes of International chains like Pizza Hut and Domino’s Pizza4. Executed quarterly campaigns with retailers like Mango, Splash and Babyshop to increase foot traffic. Estimated increase in foot traffic during campaigns was about 20-30%5. Increased the agency portfolio by almost 100% both in terms of revenue and number of clients. Added, on average, a new client to the portfolio every month

1. Creating branding strategies for new product lines being introduced each season2. Developing promotional campaigns for retail sales and event based activities3. Conducting regular market research for constant product improvement4. Planning and implementing brand improvement strategies5. Designing and developing garment trims, labels and tags, keeping in mind the product philosophy and brand template6. Identifying and developing new sourcing leads for business development7. Liaison with Sales and Production teams to gain feedback on product branding strategies8. Successful introduction of two new product lines