Mustafa Sabir Email and Phone Number

Develop and maintain strong client relationships by communicating and collaborating with clients in order to understand their needs and provide exceptional service.Manage a cross-functional team of media professionals from various departments, including buying, planning, digital, and research.Develop and execute effective media strategies that deliver maximum impact and results for P&G's product portfolio across multiple categories.Manage account profitability by negotiating fee… Show more Develop and maintain strong client relationships by communicating and collaborating with clients in order to understand their needs and provide exceptional service.Manage a cross-functional team of media professionals from various departments, including buying, planning, digital, and research.Develop and execute effective media strategies that deliver maximum impact and results for P&G's product portfolio across multiple categories.Manage account profitability by negotiating fee structures with clients to ensure sustainable growth.Successfully delivered exceptional results on Ad Recall, surpassing the competition in the industry.Led the first full-scale E-commerce executions for P&G, driving successful results and paving the way for future initiatives.Received the Champions of the Quarter award for two consecutive quarters in the entire AMA region, recognizing outstanding performance and contribution to the company's success.Lead efforts to retain and develop a high-performing team by coaching and supporting team members as they grow and succeed Show less

Managed media buying and planning for P&G's product portfolio across multiple categories.Developed and executed effective media strategies that delivered maximum impact and results.Established and monitored KPIs to measure the success of media campaigns and ensure they aligned with business objectives.Led a team of buying professionals and collaborated with other departments to ensure seamless execution of media campaigns.Negotiated with media partners to drive incremental value… Show more Managed media buying and planning for P&G's product portfolio across multiple categories.Developed and executed effective media strategies that delivered maximum impact and results.Established and monitored KPIs to measure the success of media campaigns and ensure they aligned with business objectives.Led a team of buying professionals and collaborated with other departments to ensure seamless execution of media campaigns.Negotiated with media partners to drive incremental value for the client that drove brand awareness and revenue growth.Developed and trained a high-performing team of buying professionals, preparing them to take on increased responsibilities and effectively fill the role when a successor was needed Show less

Managed a portfolio of accounts comprising approximately 30% of the agency's overall business, including clients from various industries such as CPG, petroleum, and banking.Developed and implemented successful media strategies that drove brand awareness and revenue growth for clients across various industries.Led cross-functional teams of media professionals, including buying, planning, and digital teams, to execute media campaigns seamlessly and deliver exceptional results.Worked… Show more Managed a portfolio of accounts comprising approximately 30% of the agency's overall business, including clients from various industries such as CPG, petroleum, and banking.Developed and implemented successful media strategies that drove brand awareness and revenue growth for clients across various industries.Led cross-functional teams of media professionals, including buying, planning, and digital teams, to execute media campaigns seamlessly and deliver exceptional results.Worked closely with clients to understand their needs and deliver outstanding client service, resulting in high levels of client satisfaction and retention.Mentored and trained junior team members, providing guidance and support to help them reach their full potential. Show less

Led media buying efforts for a diverse portfolio of clients, including those with KPI-centric goals such as Pepsi and GSK, as well as those focused on brand visibility.Managed client relationships and provided exceptional client servicing, resulting in high levels of client satisfaction and retention.Served as the point of contact between Mindshare Pakistan and the region for global clients such as GSK and Akzo, ensuring effective communication and collaboration between different teams… Show more Led media buying efforts for a diverse portfolio of clients, including those with KPI-centric goals such as Pepsi and GSK, as well as those focused on brand visibility.Managed client relationships and provided exceptional client servicing, resulting in high levels of client satisfaction and retention.Served as the point of contact between Mindshare Pakistan and the region for global clients such as GSK and Akzo, ensuring effective communication and collaboration between different teams and regions.Led and participated in multiple pitches for new business, contributing to the agency's growth and success.Developed and mentored junior team members, providing guidance and support to help them excel in their roles.Received the GroupM Excellence award in 2020 for outstanding performance Show less

Collaborated closely with cross-functional teams, including planning, digital, and research teams, to optimize media plans and ensure seamless campaign execution.Managed vendor relationships and negotiations, resulting in cost savings for clients and improved campaign performance.Managed clients from various industries, including CPG, petroleum, clothing, beverages, banks, and fertilizers, adapting to each client's unique needs and goals.Shortlisted as Young Achiever for overall… Show more Collaborated closely with cross-functional teams, including planning, digital, and research teams, to optimize media plans and ensure seamless campaign execution.Managed vendor relationships and negotiations, resulting in cost savings for clients and improved campaign performance.Managed clients from various industries, including CPG, petroleum, clothing, beverages, banks, and fertilizers, adapting to each client's unique needs and goals.Shortlisted as Young Achiever for overall South Asia for the year 2018.Awarded Young Achiever by GroupM Pakistan for the year 2019. Show less

Developed insights and recommendations to inform media planning and buying strategies.Collaborated with internal teams and external partners to execute research projects and deliver high-quality results.Introduced live dashboards for the client to improve reportingAssisted in Proprietary Consumer behavior research “3D”Assisted the business team in client pitches

Managed billing and invoicing processes for multiple clients, ensuring timely and accurate delivery of financial reports.Developed and implemented systems to optimize billing processes and reduce errors, resulting in increased efficiency and cost savings. Developed and maintained financial databases and spreadsheets to track billing and payment data and generated regular reports for management review.