GM for Al Babtain Turnkey solution - Electronics Wholesale, Retail, Ecommerce, Service centers (Part of the Al Babtain Group of companies).

Contracted SME for Al Babtain group transformation project.

Revenue and margins forecasting (demand to net)Logistics forecasting and reporting for key KPI's - Orders, Cancels, Fill ratesKey events and promotion reporting - Base sales, promotions, promo codesSupport automation with the digital dossier projectSupport building blocks and strategy building to drive growth

$350m revenue | +5m orders | 13 brands | 6 markets | +100 digital propertiesDevelop and execute Alshaya group brands MENA digital strategy.Drive and track online ecommerce revenue against plan across the digital landscape.Responsibilities include brands.com, marketplaces, and mobile App’sDevelop and implement acquisition, retention, and loyalty programs.Review end-to-end customer journey and analyze the customer funnel to drive conversion ratesConversion rate… Show more $350m revenue | +5m orders | 13 brands | 6 markets | +100 digital propertiesDevelop and execute Alshaya group brands MENA digital strategy.Drive and track online ecommerce revenue against plan across the digital landscape.Responsibilities include brands.com, marketplaces, and mobile App’sDevelop and implement acquisition, retention, and loyalty programs.Review end-to-end customer journey and analyze the customer funnel to drive conversion ratesConversion rate optimization – product ranking, Algolia search, analyze drop off ratesImproved AOV and IPC with Dynamic yield “you may also like” caracoles at basket.Strategize, lead, and implement OMNI gift cards, digital wallet, and payments methodsImplementation of local payments options i.e. Fawry in Egypt and “buy now pay later”Drive assortment strategy and product availability initiatives with brand teams.Partner with Tech, call center, and Logistics to develop customer matrix and SLA’sDrive corporate plans for key trading events i.e. Eid, Singles day, Black Friday, Cyber Monday. Show less

$75m revenue | 1m orders | 5 markets | 1.5m App downloads | 45% new customers+30% revenue growth through launch of Online exclusives range (Doubled range width)Improved availability through hybrid fulfillment modelsLaunched Mobile App for 4 markets, App ranking in top 5 in the region.Acquired online rights for COS, & other Stories and Monki for MENA regionOMNI Commercial planningCRM strategy to drive repeat traffic to 55%Drove conversion through left hand navigation… Show more $75m revenue | 1m orders | 5 markets | 1.5m App downloads | 45% new customers+30% revenue growth through launch of Online exclusives range (Doubled range width)Improved availability through hybrid fulfillment modelsLaunched Mobile App for 4 markets, App ranking in top 5 in the region.Acquired online rights for COS, & other Stories and Monki for MENA regionOMNI Commercial planningCRM strategy to drive repeat traffic to 55%Drove conversion through left hand navigation and mega menu Show less

$350m revenue | 145 stores | 11 markets | 4 brands | managed team of 32 colleaguesOMNI merchandise and buying strategy for 4 brands in H&M portfolioMENA pricing strategy for 11 markets, based on comp analysisCommercial planning for 7 store clusters across 11 marketsLaunched external beauty brand i.e. Loreal, Maybelline etc. & flowers conceptSetup allocation strategy and rules for allocation teamReduced markdown’s and improved full price sales mix to 83%

- Financials: Start up business planning, committing to the net returns on capital investment, & sharing / being transparent with the business cash flow requirement – P&L accountability.- Business Development: Work closely with the Business Development team to identify, evaluate, negotiate & signup with potential brands across the globe & real estate developments across the MENA region to start the franchise operations to achieve the 200 stores target by December 2010.-… Show more - Financials: Start up business planning, committing to the net returns on capital investment, & sharing / being transparent with the business cash flow requirement – P&L accountability.- Business Development: Work closely with the Business Development team to identify, evaluate, negotiate & signup with potential brands across the globe & real estate developments across the MENA region to start the franchise operations to achieve the 200 stores target by December 2010.- Operations: Putting an SOP manual together to establish a strong base for the business.- HR & recruitment: Working closely with the HR business partners to actualize the desired structure required to achieve the business plans.- IT: Working closely with the Oracle implementation partner to setup the Retail ERP, POS, WMS, HRMS, & Finance systems.- Strategise: Put / review the short & medium term strategy to become one of the top 5 retailers in the MENA region, within the next 5 years, in 5 segments of retail. Show less

- Business Development: expansion, relationship management & brand building with existing and potential brands / partners.- Benchmarking with global brands and adoption of best Industry practices to improve operations, & provide inter-depth transparency to enhance revenues.- Accountable for achieving the business planned net profits – P&L management.- Recruitment & development of brand managers / brand & operations teams to support further promotion opportunities (succession… Show more - Business Development: expansion, relationship management & brand building with existing and potential brands / partners.- Benchmarking with global brands and adoption of best Industry practices to improve operations, & provide inter-depth transparency to enhance revenues.- Accountable for achieving the business planned net profits – P&L management.- Recruitment & development of brand managers / brand & operations teams to support further promotion opportunities (succession planning) across the fashion division.- Sponsor / monitor the “operating plans” with the respective project teams to ensure progress within desired timelines.- Key negotiation with principle partners to ensure each brand operates profitably, in each operating market(s). Show less