With a view to bring authentic Thai food at an affordable price to the masses, Khao San is a fast casual Thai brand, starting its journey in Feb’23. Now two outlets strong & employing 40+ employees, Khao San enjoys an annual revenue base of over BDT 110 Mln. With the same core team of investors playing similar roles, my role in Khao San involves:- Curating the dining experience & ensuring excellent service levels- Leading digital marketing & campaign development, carving out new opportunities- Hands on management of operations & supply chain- Leading all creative developments

The Munch Station started as a 200 sqft. stall selling Meat-Boxes, inside a shopping complex. Now 3 outlets and a cloud kitchen strong and employing a crew of 60+, the Munch Station has an annual turnover of over BDT 100 Mln, taking the fast-food industry by storm and carving out the Meat-Box category in the market. My role as a partner includes:- Developing the brand code & brand evolution of The Munch Station- Design & curate physical branding and ambience of all outlets- Set the strategy for social media branding & actively review content creation across channels- Take strategic business calls on pricing, new SKU introductions & business expansion with partners.

My global graduate stint included two distinct roles- one as territory officer Pabna (Feb'19 to Mar'20) and one as brand officer BWAP (Mar'20 to Aug'20).During my trade stint, I accomplished the following:1. Led a team of 192 trade marketing field force to manage an annual business of ~$30 Mln in Pabna.2. Managed BATB’s first agency lead distribution operation, managing invoice financing loans for working capital & maximizing relationship with agency to establish performance-based incentives for team.3. Led pre-budget stock management & shipment planning for Bogura Area, ensuring market price compliance & SCR for smooth service. Led contingency regional shipment planning & go-down transfers.4. Increased sales by 22% by spearheading a zero-based route-to-market exercise for Pabna territory, introducing new distribution points to ensure faster access to dispersed markets win VS competition.

Primarily teach English to prospective IBA BBA admission test and SAT test takers. Lessons involve basic grammar, essay/ paragraph construction and understanding literary texts.Analytical teacher for prospective IBA BBA students. Lessons involve teaching students basic logical reasoning techniques, puzzle solving and understanding data sufficiency

Wrote for Dhaka Tribune's publications.