In this role, I worked on various aspects of digital marketing to drive online visibility and engagement for the company. Key responsibilities included:Facebook Ads: Executed Facebook Ads campaigns, targeting specific demographics to reach and convert potential customers effectively.Google Ads: Successfully managed Google Ads Search, Display and YouTube campaigns and optimised ad spend for maximum ROI.Email Marketing: Developed and executed targeted email marketing campaigns to engage with our audience, nurture leads, and promote services effectively.Digital Marketing: Formulated and implemented comprehensive digital marketing strategies, covering SEM, and social media marketing and Google ads to enhance the online presence and brand visibility.Social Media Marketing: Managed and curated content for social media platforms Facebook and Instagram, fostering brand awareness and engagement. Designed and executed paid campaigns for maximum impact.

While working at this institute, I accomplished the following:I Managed and optimized SEM campaigns, leading to a 15% increase in leads. Successfully ran and monitored Google Ads and Facebook Ads campaigns, consistently meeting or exceeding ROI targets. Implemented App Store Marketing With Google Ads, resulting in a 23% increase in app downloads.Regularly analyzed and reported on campaign performance, providing actionable insights for continuous improvement.Developed and executed comprehensive Local SEO strategies, resulting in a 30% increase in local search visibility. Collaborated with cross-functional teams to ensure digital marketing strategies aligned with overall objectives.