• Create broad-based brand awareness via digital, social and eCommerce platforms including optimisation, customer engagement and consistent brand experience• Develop, negotiate and implement promotional schedule• Identify pain points on the website and implement changes based on customer data analysis, click-tracking and heat mapping tools• Consistently review market trends, industry and competitor activity to drive insights, innovative ideas, campaigns. and adjustments to the pricing strategy)• Outline required partners across digital and e-commerce, building and nurturing relationships• Platform and support services management: -- Evaluate platform offerings, features and perform continuous improvement -- Develop and manage logistic and financial support services -- Continuous SEO management

Developed and managed web sales with focus on:• Cloud services (Office 365, Azure, AWS, Barracuda, Datto and others)• VoIP services (3CX)• Data Communication (Failover Systems)• Expanded product & services portfolio (new partnerships with Microsoft, Dell & others)

Key Responsibilities:• Directed commercial sales activities within MENA region• Managed a team of 12 professionals• Led major contract negotiations with EPCs, local & regional electricity utilities• Submitted commercial & technical proposals against open tenders /RFQs • Revised pricing strategies inline with market developments • Built quarterly & annual budgets, forecasted sales & margins• Performed market researches in order to differentiate and re-position offering against competitors• Established & managed distribution networks (Set targets, KPIs and incentive schemes)• Acquired new accounts such as WorleyParsons, Samsung C&T, Hyundai Heavy Industries, Shell, Total E&P, Siemens, GE, JGC and others• Member of an international product development committee• Qualified new products with end-users, consultants & EPCsKey Achievements: Grew the company from a greenfield project to 200 M USD annual turnover organization with established key accounts, 65% market share and a very ambitious expansion plan over the following 3 years. Achieved an average year on year growth above 40% and invoiced 22% over budget in 2017.

Key Responsibilities:• Submitted commercial & technical proposals against open tenders /RFQs• Managed USD 2 Billion worth of governmental projects (sales & stakeholder management)• Appointed new distributors and managed their performanceKey Achievements: Prepared, submitted and negotiated tenders with local government & EPC companies that grew local market share from 10% to greater than 80% market local share for five consecutive years.