Mustapha Kassem Email & Phone Number

Dubai, Ae

Purchase, Ny, Us

- Lead the development of MENA marketing strategy & drive execution via managing a team of senior marketing managers- Build strategic relationship with key partners including Merchants, Banks, Mobile operators & develop a joint marketing plan- Manage creative, media, activation & PR agencies and drive cross collaboration and alignment- Analyze consumer research to draw action plan and create consumer value proposition that drive product preference & differentiation- Work closely with the global team to align on plans, share learning and re-apply best practices - Lead the development & execution of strategic marketing initiatives and work closely with the sales team to develop business pitches to drive portfolio flips

Espoo, Southern Finland, Fi

- Drive MEA marketing planning which includes guiding, evaluating & refining business units plans.- Drive alignment across all product categories and act as the focal point to keep overall business view - Lead MEA marketing investment strategy and focus on driving effectiveness & improving ROI. - Own the development of MEA marketing roadmap and setting campaign priorities based on overall business strategy- Work closely with Heads of solutions on evaluating business units Go-To-Market programs- Prepare periodic operating reviews to drive cost containment initiatives & support management decision making.- Act as key interface with global team to drive MEA priorities and escalate local challenges & opportunities.- Manage & review all marketing business cases and drive allignment with global team

Espoo, Southern Finland, Fi

- Lead a regional team of two managers in addition to coordinating with six Nseries activation managers in different six business units- Create and implement a regional marketing plan that follows global brand strategy- Review & approve all SUs business cases & Nseries marketing plans- Drive regional campaigns & brand activation ideas in addition to overlooking local markets activities & executions- Work with advertising agency to formulate advertising and media plans. This includes developing and/or adapting ATL & BTL communication materials.- Ensure local relevance in global marketing activities by providing input and market understanding to global teams - Conduct research studies to fill information gaps and facilitate strategy development and measure its efficiency- Train regional & local marketing team including agencies on Nseries brand strategy & guidelines- Improve financial accuracy and marketing return on investment

Chicago, Illinois, Us

- Manage Wrigley’s portfolio with a team of two Brand Managers and a Marketing coordinator across MENA- Develop and implement brand strategies & marketing programs to meet business growth and profit objectives. - Identify new products and product modifications that meet consumer needs to support brands’ development.- Partnered with advertising agencies to plan and execute communication and media strategies.- Plan and manage marketing budgets and head all contract negotiations.- Employed numerous market research initiatives to support brand positioning, marketing communication & identify market gap.

Chicago, Illinois, Us

Chicago, Illinois, Us

Bba, Business Administration

Education record