Mustapha M Selim - Cim Email & Phone Number

Giza, Al Jizah, Egypt

Egypt

• Managing and handling the planning of products marketing efforts with all phases for the launch of Nippon Paint in Egypt in Jan 2021.
• Built the whole portfolio map of pricing, forecast, budget, commercial package and go-to market tactics.
• Responsible for the whole products portfolio; strategy development and Implementation
• Moderating all product related activities amongst different departmentsAchievements & Milestones:
• Successfully completed the initial 2 phases of products development and launch (27 products)
• Comprehensive management of products marketing, forecast, pricing and planning

Cairo, Egypt

- Launched the all new value for money emulsion to the market with a 360 marketing activations in Sept 2019- Handling whole range of Interior Emulsion Paints since April 2018 - Present- Launched the latest in Luxury Interior Paints variant in November 2018- Successfully managed major painters activation reaching out to 10,000 Painters across Egypt in 2018.

Dubai

- Managed the re-build of Caparol marketing department foundations over various fronts, setting up the dept. processes, conducting their first ever-extensive market research and marketing Communication Agency.- Contributed to the migration of Caparol website to a new design layout in English and launched Arabic edition.- Successfully accomplished.

Egypt

- Launching 3 experience shops in 3 different cities simultaneously in SCIB Paints in 2012.- Accomplished the retail environment study, concept design, marketing plan and building and launch of 3 brand new SCIB Paints experiential shops, the first of its kind in Egypt market.- Contributed to the all-new concept ColourNext®, SCIB Paints trend setting.

- Handled the SCIB Corporate Identity renovation as a member in the team.- Assigned to lead the team who worked on improving SCIB Paints Retail Environment and network developments project.- Handled 2011 and 2012 Outdoors campaign, besides managing 2010 painters promotion program.- Accomplished the major makeover of the Premium enamels range in 2010..

- Accomplished the launch of a group of 4 new products in the wood finishes range.- Handled the launch of the all-new water-based enamel range in 2009.- Managed the project of 2009 consumer campaign promotion.- Highest annual evaluation in the Dept. for the year 2009.- One of the top three in SCIB Paints, besides Top performer in the marketing dept. for.

My training program included participating in sales analysis, trade visits, reporting, understanding the work frame and attending meetings with marketing directors of other companies and advertising agencies.

Conference on Marketing, Economics and Trade], Cairo UniversitySponsored by KRAFT® and with participation of FORESIGHT, HIT and Look Advertising Agencies.

On the job training on actual marketing practice and how things go in real world.

Business model Sponsored by P&G® and Crepaway Restaurants with participation of HIT and Look Advertising Agencies.-Marketing Council Delegate

Participated on putting the marketing plan for VIRGIN Megastores® and Crepaway restaurants, with participation of Creative Lab Advertising agency

Cim Professional Marketing Diploma, Marketing/Marketing Management, General

The globally accredited level 6 qualification provides the knowledge, skills and ‘ability to do’ in relation to marketing planning and.

Mini Mba - Advanced Management Diploma - Riti, Managament

Activities and Societies: - RITI Advanced Management Diploma, Cairo (from April 2016 – November 2016) Diploma designed to help first line.

Bachelor, Business Adminstration

Activities and Societies: Marketing Council 2005 Student/Delegate where I had a chance to work for Virgin Megastores Launch in Egypt..

B+, Certificate Of Achievement In Marketing And Sales

Activities and Societies: Completed the following courses: Marketing Principles, Consumer Behavior, Pro Selling Skills and Management.