Working with the founder for launching a food tech startup (was selected by Antler and KBC Start-it in Belgium)Worked with a cross-functional team (Engineering, Design UX & Sales) to ensure timely & high-quality product delivery (app & web). Currently a Project & Product Manager for App rollout and social media channels.Mapping user journey for upcoming apps & website modules. Brainstorming & testing design changes on focus groups.Ensuring user engagement & return on key landing pages by analyzing Google Analytics data and Search Console for SEO Maintenance and finding vendors like Amazon Web Services for hosting & Google for Places API and agencies for Tech upgrades.

Providing training, support and advice for staff who are teaching modules for Postgraduate Diploma in School Leadership (PDSL) / Dioplóma Gairmiúil i gCeannaireacht Scoile (DGCS).

Planned and executed digital marketing strategies SEO/SEM, marketing database, chatbots, email, social media and display advertising campaigns. Assessed and exceeded ROI/KPI goals.Servicing 7+ clients (FMCG, political, pharma, fashion) for end-to-end digital web services. Gathered requirements from customers and formed Business Requirement Documents to define vision, scope and Gantt chart timelines for projects.Key areas of work include pitching to and servicing clients as an end-to-end digital web services (design, frontend and backend).Vegefied (https://vegefied.com/), Suba Hotels (http://new.subahotels.com/),Dianco BVBA (http://www.diancogroup.com/), AISPI (https://aispi.co/).

Managed a team of 8 and effectively propelled a boost inaverage session time by 30-60% by using growth hacking techniques for 5+ enterprise-level client accounts.Provided customers support with insights from Sales reporting and analysis using QlikView. Analysed these to increase sales for eCommerce clients by 10% MoM.Key responsibilities included managing teams in the following areas -API Integrations on PHP Based PlatformsSEO Audit & ImplementationGoogle Analytics and Sales ReportingContent Development Email MarketingUI/UX Analysis and enhancementsSoW & BRD Documentation Front End DevelopmentKey achievements –Successfully migrated a website from Shopify to Magento. Enhances User Experience and Interface which led to a growth of over 60% in terms of Total Visitors and Sales for a website selling cold-pressed juices. This included implementing a seamless payment integration, reviewing HotJar insights and making design changes on key landing pages.Propelled an automated system for updating and uploading product details and prices that saved several man hours and errors.Analysed KPI’s and metrics on Google Analytics and made sales and SEO reportsBoosted email subscriber base and increased CTR’s and open rates by optimising subject lines and emailer content.Built detailed Business Requirement Documents (BRD’s) and Scope of Work (SoW) for a clear explanation to the development team and clear understanding from the business users. Co-ordinated with business users to understand requirements and design technical flow according to the business requirements.Visualised a process for efficient delivery management by mapping orders to the closest franchise using Google Places API and then integrated this system with an IVR for better vendor management.Liaised with the client and social media teams for regular updating of the website to ensure contents and campaigns are run on time and have similar visual across all platforms.

Key responsibilities included - Technical Management- Engineered the e-commerce website and headed a team of 10 CAD designers, PHP coders and HTML+CSS developers and interns. Introduced automated systems to manage data; formulated and ran cron jobs for auto updating prices.Purchase and Supply Side Management- Cultivated a systemized data mining program for suppliers; negotiation and managed inventory of loose diamonds.Sales & Marketing- Visited 12 cities for B2B sales, developed an automated Whatsapp and SMS marketing system for over 200,000 leads.