Abhishek Mutha Email & Phone Number

Toledo, Oh, Us

Lansing, Michigan Area

• After Effects Specialist:o Producing motion graphics and high-end animation video contento Creating and editing static and motion graphics, titles, video effects, logo animations, etc.• Video Production and Production Management:o Conceptualizing, creating and developing multimedia(audio/video) content for marketing and digital adso Producing direct to camera videos, documentaries, testimonials, and case study video for clients and internal marketingo Optimizing and encoding video for various platforms on social media and TV• Advertising Management and Advertising Operations:o Drafting content, designing creative, targeting digital ads, optimizing and managing campaignso Working with animated graphics, third-party advertising tags, and advertising creativeo Troubleshooting issues arising while campaigns are in progress,o Maintaining relationships with clients, advertisers, third-party vendors, and internal departmentso Working with applications such as Facebook Business and Ads Manager, DoubleClick, and other paid advertising tools• Project and Account Management:o Interfacing with the clients and working to clearly understand their goalso Managing the creative and ads through the drafting and approval processo Ensuring that clients get timely responses and that their campaigns are performing at an optimal level• Website Development and Design:o Building, designing, and editing websites and landing pages using HTML and CSS based content management like WordPress and Unbounceo Embedding produced videos and creative content in websites

Toledo, Ohio

Designed and executed marketing strategy to increase awareness of programs, events and services offered by the Division of Student Affairs.Social Media Management: Effectively used paid and organic social media to reach our target audience as well as created content for each platform including Instagram, Facebook, TikTok and YouTube.Print: Designed and published high quality print materials for display on campus including roll up banners, flyers, posters, brochures and more.Web Development: Designed and updated webpages under the utoledo.edu domain using CMS and HTML/CSS coding. Also created landing pages for marketing campaigns. Created monthly web analytics report using Google Data Studio and Google Analytics.Video Production: Shot, edited and published compelling videos and told stories from around campus to initiate involvement and engagement from students and stakeholders.Photography: Capturing and documenting campus events and programs to be used for marketing.

East Lansing, Michigan

Worked with different departments on campus for various video projects that supported the standards and were in line with university branding• Rec Sports and Fitness Services:Recorded and edited promotional and event videos to increase the visual presence of the department on social media. Videos produced include: Fitness Center Promotion, Rec Fest 2016 & 2017 and Top 10 Gym Stereotypes (over 11k views). • Department of Student Life, Student Affairs and Services: Created promotional videos for events such as Sparticipation 2016• Advertising + Public Relations Department: Made a documentary "Boxed Out" based on a research by Dr. Saleem Alhabash, Assistant Professor, Advertising + PR Department at MSU and 5 master's and Ph.D. level students on how teenage girls view themselves and other through selfies and social media. This research project was in collaboration with Heart of Michigan Girls Scout.• The Graduate School: Recorded and edited videos of seminars, meetings and events as visual documentations and promotion on their website and social mediaAll the videos can be found on AbhishekMutha.com

East Lansing, Michigan Area

Led multimedia marketing campaigns that supported wellness advocacy and educational programs, events and workshops through the different mediums of communication• Designed material for both print and web, including videos and photos, social media posts, logos, brochures, banners, t-shirts, newsletters and emails• Redesigned, updated and Search Engine Optimized (SEO) the website www.grad.msu.edu/wellness using Drupal (Content Management System) resulting in 2 times more pageviews than previous semester and 2 times more traffic source from organic searches• Planned and coordinated events and workshops, increased engagement and attendance to these intiatives by at least 10%• Conducted evaluations for the events and workshops• Produced videos to tell compelling stories about the impact of the department on student life• Managed social media accounts (YouTube, Facebook, Twitter, Instagram, Pinterest)• Supervised Marketing and Public Relations Undergraduate Intern• Distributed Newsletter • Coordinated internal communication, staff activities, and some administrative tasks • Assisted other staff members with events, programs, and workshops• Built office and campus relationships (campus partner meetings, stakeholder relationships)

Toledo, Ohio Area

Worked under the collaboration of the Division of Student Affairs and Center for Creative Instruction at the University of Toledo to update and maintain their web presence through OmniUpdate Content Management System (CMS)• Initiated and implemented new ideas to develop web presence in order to enhance the marketing of the University and overall user experience of current and prospective students• Worked in collaboration with the different offices of the university to create and update their web pages• Trained faculty and staff of UT to make updates on their department's webpages• Enhanced my skills in HTML and CSS coding along with CMS• Experienced the transition of website being responsive and mobile friendly

Toledo, Ohio Area

Distributed printed coupon books on campus that advertised local business in Toledo. The books contained clients I aquired as an Account Executive at Campus Special.• Hired a team of 10 representatives and directly managed the campaign• Supervised and coordinated with team members to implement a distribution campaign• Built brand awareness around campus and on social media• Distributed around 30,000 books on campus in first week of classes during Fall and Spring semester

Toledo, Ohio Area

Generated $34,000 in revenue through B2B sales with 26 local business accounts at UToledo by selling advertising space in Chegg DealsRanked 27 out of 850 interns and landed in Bronze Level nationally• Worked one-on-one with local business owners and sold advertising spaces in four different mediums: Print, Mobile, Online, and Digital through B2B sales in Toledo, Ohio• Initiated and maintained new & existing client relationships in the local Toledo market • Participated in sales meetings, provided written reports, and attended company wide conference calls • Managed client portfolios, signed contracts, set up meetings, and provided customer service• Manage client’s accounts, including but not limited to all aspects of receivables, artwork, marketing, and distribution• Learned advanced selling techniques, communication skills, and gained hands-on experience in account management, advertising, sales, customer service, and marketing• Visited a minimum of 30 businesses daily working with owners, as well as, advertising and marketing departments• Initiated and solidified client relationships and manage accounts• Consult with clients on offer various marketing strategies through incentives to create the most effective advertising campaign

Toledo, Ohio Area

• Led student employees to make packaged food products including sandwiches, fruit and parfait cups, salads, etc. for dining halls across campus at University of Toledo• Organized over 800 items to be transported to multiple locations on campus• Promoted from student worker to student manager in January 2014

Master Of Arts (M.A.), Advertising, 3.94

Bachelor Of Arts (Ba), Communication And Media Studies, 3.79