Nikhil Mutha Email and Phone Number
A performance marketing expert with business growth expertise & deep knowledge of online advertising.Currently working on growing Xsellrate - Your Amazon Ads data partner - Beta version live (invite only).I have helped 50+ businesses scale through advertising & accurate reporting. I am Google, Amazon, Udemy certified (not that it matters much) and still continuing my learning spree from the real world (this matters).I believe with a perfect combination of advertising, a good product, an optimum amount of budget & a perfect landing page can help scale a brand, improve ranking & become the market leader in the long term.As a skilled digital marketer with 5.5+ years of experience working on Google, Facebook & Amazon ad platforms, I have a proven track record of driving results through effective campaigns and strategies. My expertise includes ▶ Successfully managing ad campaigns across advertising platforms in the UK, EU, US, AUS & IND markets ▶ Optimising them with the best ad strategies to get the highest ROAS ▶ Creating quick, accurate reports to communicate to clients in the simplest terms. I am well-versed in industry tools and platforms and always keep up-to-date with the latest trends and developments in the field. My ability to analyze data, think creatively, and collaborate with cross-functional teams makes me a valuable asset to any organization.
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Co-FounderXsellrate Feb 2023 - PresentMumbai, Maharashtra, IndiaYour Amazon Ads data partner - Beta version live (invite only).The Vision is to build next level of reporting automation for e-commerce companies to reduce the reporting time & gain detailed insights.
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Freelance Performance Marketing ConsultantFreelance Marketing Consultant Jan 2020 - Present✅ Working as a freelance consultant for Ecommerce, ed-tech, fintech etc. startups on their lead acquisition, growth & down-the-funnel conversion strategy.
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Advertising ExpertExpert Edge - Amazon Experts Jun 2020 - Jan 2023United Kingdom✅ 2nd & core member of ads team, single-handedly managed 20+ clients' ads campaigns. Worked with industry-leading e-commerce brands' founders & heads of departments. ✅ Contributed to 50+ client accounts overall in the years that were present in the team in the UK, EU, US & Australia marketplace.✅ Gauged performance with proper Reporting & Analysis. Shared insights through reports, compiled monthly/Quarterly/Annual decks & presented to the clients.✅ Strategised & implemented festive period strategies and build decks to present the results to the client. ✅ Ideated, developed & customised automated reports, helping decrease reporting time from 3 hrs to 15 mins with improved accuracy.✅ Analysing the performance with proper Reporting & Automating them to save noticeable man hours. -
Senior Digital Marketing AnalystTurtlemint Jul 2019 - Dec 2019Mumbai Area, India✅ Driving their B2B & B2C performance of Turtlemint.com & MinPro.in App Primary focus on acquiring installs with improve down the funnel conversation through performance marketing campaigns on Google, Facebook, Quora, etc.✅ Achieved scaling up by 3x in a tough segment of Insurance & improved Cost/Final Conversion by ~50%.✅ Created a detailed marketing report to monitor the Acquisition, Retention, LTV & down-the-funnel metrics - optimised those to improve the CAC in the long term. ✅ Worked closely with: Ops team (to improve lead quality & offline conversion rates), Product team (to keep a check & report if any drop observed in the funnel), Design team & Design agency (to brainstorm for the creative requirements)✅ Responsibly Structured, Managed & Strategically targeted keywords & audiences inline with the company's growth objective.✅ Analysing data from AppsFlyer, Google Analytics, Mixpanel & Optimizing campaigns on Google, Facebook & other performance channels to bring down costs on Month on Month basis. -
Digital Marketing AnalystTurtlemint Oct 2018 - Jul 2019Mumbai Area, India
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Yatri 8922, Participant | Jagriti Yatra 18Jagriti Yatra Dec 2018 - Jan 2019India -
Senior Digital Marketing AssociateMerkle Sokrati Apr 2018 - Aug 2018Pune, Maharashtra, India✅ Responsible to manage Lybrate & Airtel account. 28% Improvement in Airtel CPL from the previous month.66% Improvement in Cost per Bookings on Lybrate✅ Managing all the day to day tasks and crunching data reports to take data driven action items to improve the overall account performance.✅ Reporting clients with the daily action items in line with the daily, weekly and monthly planned numbers.✅ Also worked on OTT, Ecommerce, Finance & Healthcare sector clients in the Team. -
Digital Marketing AssociateSokrati Mar 2017 - Mar 2018Pune, Maharashtra, India✅ Worked across clients & channels on Google Adwords, Facebook Business Manager, DBM and Bing Ads.✅ Worked on more than 20 industry-leading clients across various industry domains like Zomato, Swiggy, Ola, Viu, ABFL, SBI, Freecharge, Ebay etc.✅ Mentored 3 people & Managed a cluster of 6 people in the team.✅ Was responsible for launching campaigns, creating outstanding ad copies, adding relevant keywords & ad extensions as per the requirement.✅ Automated clients daily and weekly reports in excel and google sheets (with scripts) for accurate and timely reporting.✅ Was awarded rockstar of the week award for my attention to detail resulting in improvement in the account structure and sanity checks.Also for showing high growth rate in automating excel reports.
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Assistant Manager SalesCitis Infotech Pvt Ltd Jul 2016 - Sep 2016Pune Area, India✅ Targeting potential clients (schools), negotiating with Principals, explaining the product to the students with a presentation.✅ Closing the deal with a feedback form from the Principal. ✅ Awarded Employee of the week for bringing the highest business.
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Summer InternshipSnapkirana Apr 2016 - May 2016Pune, Maharashtra, IndiaDid a 1-month Internship as a Marketing Intern to gain knowledge of the growing stage of the Startup.
Nikhil Mutha Education Details
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EdupristineDigital Marketing
Frequently Asked Questions about Nikhil Mutha
What company does Nikhil Mutha work for?
Nikhil Mutha works for Xsellrate
What is Nikhil Mutha's role at the current company?
Nikhil Mutha's current role is Performance Marketing & Analytics | Reporting & Automation.
What schools did Nikhil Mutha attend?
Nikhil Mutha attended University Of Pune, Edupristine, The Institute Of Chartered Accountants Of India.
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