BMW Performance Motors is an authorised BMW Dealer in Indonesia under Sime Darby Motors group who just operated in Indonesia on April 2023 and already gained a lot of attention for its Retail.Next concept showroom at Thamrin, Jakarta. Located in Jakarta, Bogor, and Medan, PT Performance Motors Indonesia is a rapid growing automotive dealer filled with experts and creative minds. Working under Marketing department as a Marketing Executive, I got a lot of experience and things to learn by working directly on projects and campaigns to improve marketing and branding for both BMW and MINI at PT Performance Motors Indonesia such as:Manage the digital and offline marketing strategy for BMW and MINI, enhancing brand visibility across multiple platforms.Contributed to rebranding efforts during the transition for PT Artha Motor Lestari to PT Performance Motors Indonesia, ensuring cohesive brand identity across all channels.Collaborated with cross-functional teams to deliver high impact showroom events, exhibitions, and community engagement.Managed and executed monthly campaigns, driving a 20% increase in car throughput at BMW Service Center in Jakarta and Medan.Contributed to the initial planning and execution of MINI launch in Medan, including social media strategy, event planning, and merchandise development, resulted to significant brand awareness growth.Vendor management for marketing collaterals, ensuring timely and quality deliveries.

• Conceptualized visual guidelines for the company’s portfolios to establish a recognizable brand identity.• Managed the company’s Instagram account to increase brand awareness.• Built and managed relationships with clients.• Assisted the Business Development Manager in managing shipments for MotoGP 2022, Jakarta ePrix, Shell Eco Marathon 2022, World Superbike 2022, and several international concerts, from the initial planning phase to financial reporting.

• Planned the design process with the team, resulting in a structured design timeline for the project.• Analyzed site potentials and client requests to make a comprehensive understanding, resulting in a set of design requirements.• Developed the design requirements into a finished commercial area design, resulting in six different types of commercial units and a landscape design.

• Conducted direct interviews and virtual space simulations to 20% of the target research audience.• Utilized open coding as a data processing technique to analyze and interpret raw qualitative data, resulting in systematically ordered sets according to their classifications.• Organized research data inventories in a systematical order.

• Conceptualized the event’s visual guidelines with the team to create a cohesive visual branding that was used in printable materials, digital media, and merchandise aiming to develop awareness for the event.• Visualized raw ideas and combined them with the visual guidelines to create a comprehensive marketing product, aimed at increasing the event’s visibility and promotion.

• Visualized raw ideas and transformed them into designed products to create branded marketing materials.• Created various marketing products, including printable materials, digital media, and merchandise, with the goal of increasing event funding and raising event’s awareness.