Muthu Saravanan Email & Phone Number

The Brand custodian of 40 Cr / Year brands.Responsible for Market Share and bottom line of brand committed to the company.Responsible for all the Above the Line (All Communications through Agency) & Below the line activity(all trade promotions & consumer promotions)Responsible for brand strategy & monthly sales plans & budget plans for the brands.Responsible for achieving the sales targets by close interaction with the team & designing of the trade marketing plans.Responsible for new product development by close interaction with R&D.Responsible for tracking & maintaining brand health.AchievementsAchieved highest sales growth in Karthika Powder 266 Lakh in a month.Fastest growing brand in South post re launch.Successfully created a new marketing mix for Karthika Shampoo brand.Developed a new commercial for Karthika Shampoo “Dhrishti Ad.” on alignment with the brand strategy for all Southern states.Designed & developed a new packaging for Karthika Shampoo & Powder which is 90% sig win in the tested centres.Successfully launched new Karthika Shampoo with new packaging & communication

Brand manager for Beverages division responsible for 78 Cr / Yr brand.Responsible for both Sales & Marketing of the division.Responsible for Market share & profitability of the division.Involving in day to day factory production & planning for inventory control & avoid delivery losses.Responsible for NPD launches by interacting & briefing R&D.Involving in business finance for maintaining the Net margins, Variable overheads & cash profit of the brand.AchievementsAchieved highest sales ever on Beverages 12 Cr/ Month.Successfully implemented distribution set up of Beverages in Southern states.Launched cost effective formulation soft drink to increase marginsLaunched chill out an additional brand extension with increased margins.Launched Flavoured milk in all 4 states.Trade Marketing Manager – Personal Care

Headed a team of 3 TSOs and reported to the Zonal; .Managed independently general trade in South Karnataka.Responsible for strengthening distribution, maintaining infrastructure & merchandising.New product launch plan for the entire territory at the RS level for the Initial allocations.Achievements:Improved the sales of North Karnataka by 28%.Designed the sales man & Distributor coverage incentive plan & improved the outlets billed by 58%.Trained the TSO & SR to present their QTR performance review on sales, Growths, Stock norm review at RS level and their plan to liquidate the NMS / SMS at periodic basis.

Headed a team of 8 sales representatives and reported to the Area Manager.Managed independently general trade in Bangalore, Kolar & Tumkur districts.Responsible for handling the distributors and improving the coverage & availability of the products.Planning & executing the new product launches.To maintain the stock norm and ensure the availability of the products at the Distributor points as per the plan.AchievementsIncreased the coverage & distribution by filling up the field force and Distributor Vacancy.Product launches – Launched 3 products successfully in the three districts.Achieved the all time high sales in Bangalore & Kolar districts.Improved the sales in all three districts by 38% in 3 months.Partnership Progress Program

Scope : Worked as a management trainee in Mahaveer, every week Friday and Saturday as a part of academics. My Job Profile includesFinding the prospective customer for architectural glazing. Carrying out optimization and preparation of Performa.Sales promotion of the products Outcome : Targets have been achieved in finding prospective customers at least five a day. Gained Experience in the field of glazing industry

Scope : To identify the potential investors for the corporate investment.Direct marketing of the financial productsTelemarketingResult : Found investments up to fifteen lakh rupees. Experienced in selling financial products; Machine FabricationScope : Designing and fabrication of the semi automatic screen printing machine Article Published: Research article on sleeping disorder for Socio Economic Journal by Velammal College of Management.