Muthu Saravanan K Email & Phone Number

Chennai, Tn, In

Chennai, Tamil Nadu, India

• Heading retail sales business of EID parry sugar division across India managing sales, marketing, production planning, operations function of retail business with 9 people directly reporting on the above said functions.• Expanded distribution function across ROTN, Kerala, Modern trade & E – commerce platforms by planning & appointing the required infra structure. First time products are made available in all E- com platforms. • Retail division achieved the growth of 21% compared to… Show more • Heading retail sales business of EID parry sugar division across India managing sales, marketing, production planning, operations function of retail business with 9 people directly reporting on the above said functions.• Expanded distribution function across ROTN, Kerala, Modern trade & E – commerce platforms by planning & appointing the required infra structure. First time products are made available in all E- com platforms. • Retail division achieved the growth of 21% compared to last year despite pandemic in place. • Retail market share of Parry sugar increased 50%+ in South. (Mckinsey report)• Implement distribution management software to get live tracking of distribution reach, bill cuts & throughput reach.• Two Innovative products launched after complete concept test among consumers & getting test launch in market. Show less

Chennai, Tamil Nadu

• Reporting to Channel Head & Business head of regional clusters, developed marketing & communication strategy for the launch of Tamil GEC including launch strategy, budgeting, brand key development, communication development, media planning & execution including ATL & BTL in urban & rural.• Launched the channel in Tamil Nadu and achieved No. 4 position among Tamil GEC channels with 250+ GRP in Chennai & 150+ in U+R in a 2 months period (Competition includes 18 GEC & 58 Tamil… Show more • Reporting to Channel Head & Business head of regional clusters, developed marketing & communication strategy for the launch of Tamil GEC including launch strategy, budgeting, brand key development, communication development, media planning & execution including ATL & BTL in urban & rural.• Launched the channel in Tamil Nadu and achieved No. 4 position among Tamil GEC channels with 250+ GRP in Chennai & 150+ in U+R in a 2 months period (Competition includes 18 GEC & 58 Tamil Channels).• Managed digital promotions of Colors Tamil Facebook page that ranked #40 across India on active impressions within one year of launch & gained #2 million followers in a 2 yrs. Period with limited FPC & more Content around contents. • Managing a team of 6 and managing 3 agencies, Creative, Digital & Public relations resp.• Generated innovative ideas for multiple brand integrations for FMCG, FMCD, Automobile & sports channel cross integrations to improve the revenue. Show less

Gurgoan

• Responsible for Philips Kitchen appliance range accounting for a turnover of Rs 460 Cr annually. • Developed new communication for a food processor with south specific insights to increase the market share. • Budgeted & designed trade marketing plans by-products & variants and worked on the realignment of promoters by Key outlets, budget, target & Incentive structures across India.• Conducted trade incentive programs to increase TOM among competition and customized festival… Show more • Responsible for Philips Kitchen appliance range accounting for a turnover of Rs 460 Cr annually. • Developed new communication for a food processor with south specific insights to increase the market share. • Budgeted & designed trade marketing plans by-products & variants and worked on the realignment of promoters by Key outlets, budget, target & Incentive structures across India.• Conducted trade incentive programs to increase TOM among competition and customized festival schemes within budget & achieved 11%gr. Show less

Chennai, Tamil Nadu, India

•Reported Directly to Chairman & MD, Managed Beverages & Ambient Dairy portfolio of 200Cr including P&L (Topline, Net Margin, Overheads, production efficiency, Cash profit & EBITDA) along with Marketing & go to market strategy, Planning, budgeting, Trade Marketing & promotions. •Initiated & launched line extensions to increase the profitability of both Juice & Dairy categories by conducting various researches, concept evaluations and packaging tests. •Revamped the business to deliver… Show more •Reported Directly to Chairman & MD, Managed Beverages & Ambient Dairy portfolio of 200Cr including P&L (Topline, Net Margin, Overheads, production efficiency, Cash profit & EBITDA) along with Marketing & go to market strategy, Planning, budgeting, Trade Marketing & promotions. •Initiated & launched line extensions to increase the profitability of both Juice & Dairy categories by conducting various researches, concept evaluations and packaging tests. •Revamped the business to deliver positive EBITDA & increased net margin from -2% to +12% through various squeeze initiatives; Developed 5 TV commercials by variants for both the categories that led to -4% to 11% & 4% to 13% Gr. resp.•Re-launched ambient dairy products with new packaging & communication that increased growth by 25%. Show less

Chennai, Tamil Nadu, India

• Reported directly Chairman & MD, Achieved the highest ever sale of Rs 96Cr in Beverages business through re-launch of the beverage brand; backed with improved quality & packaging which resulted in profitable growth of the brand after 4 consecutive years of de-growth. • Created a new communication for Ambient dairy and worked on geographical & Distribution channel expansion. • Drafted the business strategy to improve margins through various initiatives from factory, purchase,… Show more • Reported directly Chairman & MD, Achieved the highest ever sale of Rs 96Cr in Beverages business through re-launch of the beverage brand; backed with improved quality & packaging which resulted in profitable growth of the brand after 4 consecutive years of de-growth. • Created a new communication for Ambient dairy and worked on geographical & Distribution channel expansion. • Drafted the business strategy to improve margins through various initiatives from factory, purchase, production, planning, trade & distribution margin squeeze initiatives. Introduced production policy to reduce damages & expiry. Show less

Chennai

• Planned the brand strategy backed on research resulting in growth (Shampoo-32% & Powder from -6% CAGR to +11%) achieved through introduction of new packaging that got 90% sig win in all centers and new winning TVC • Drove market share of Karthika shampoo from 4% to 9% in Vol in Karnataka & 40% volume growth in AP, post-relaunch.

Chennai

• Planned & executed Go-To-Market strategy & helped build the beverages distribution sales channel across south India, Orissa, Punjab, Haryana, Delhi & Rest of Maharashtra in 4 months.• Launched New SKU’s to ensure entry in outlets, built focus on high volume pack to drive the profitability of the brand, ensured sales mix maintenance across states & channels which resulted in sales increase to 78Cr with 85% growth. • Managed weekly tracking of margins, reduced damages by implementing… Show more • Planned & executed Go-To-Market strategy & helped build the beverages distribution sales channel across south India, Orissa, Punjab, Haryana, Delhi & Rest of Maharashtra in 4 months.• Launched New SKU’s to ensure entry in outlets, built focus on high volume pack to drive the profitability of the brand, ensured sales mix maintenance across states & channels which resulted in sales increase to 78Cr with 85% growth. • Managed weekly tracking of margins, reduced damages by implementing WPPP model (Weekly profitable production plan), volatile trade & distribution schemes made to ensure competitive trade inputs. Show less

Chennai, Tamil Nadu, India

• Reported to Vice President Sales & Responsible for budgeting & sales plan for Personal care & foods with State-wise & SKU-wise trade schemes & promos.• Planned & activated BTL activities including MDCP, visibility drives, rural sales activation, samplings. • Designed wholesale & retail loyalty programs across 10000 outlets in India.

Bangalore

• Headed a team of 6 TSOs; Responsible of distribution of personal care products across Karnataka through Stockiest, Super stockiest, Hawkers & Van distribution. Achieved max. Sales growth of 33% during the period. • Designed & implemented the salesman & distributor coverage incentive plan & improved the outlets billed by 58%.

Bangalore City & Rural

• Headed a team of 8 sales representatives to manage general trade in Bangalore, Kolar & Tumkur districts.

TVS Infotech:1. Identify prospective SAP customers in Middle East & Africa.2. Tele calling prospective customers (IT heads) & getting appointments for discussions.3. Preparing presentations on the SAP Supply chain products, Specifications & deliverables customised to the respective clients.4. preparing data base on the existing clients & frequent visit to them on the up gradations.

Master Of Business Administration (M.B.A.), Marketing & Hr, First Class

Engineer'S Degree, Printing Technology

12Th Standard

Activities and Societies: School Student Pupil Leader, Sports Team leader, School district winner for Basketball & Volley Ball.