Performance Marketing Specialist
Current
Apr 2024 - Present
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Muthu Kumar S. Email & Phone Number
We help B2B SaaS companies achieve ROI through data-driven LinkedIn Ads and Google Ads Strategies | $5M in Ad Spend | 3.7x ROAS | 30k+ MQLs Generated | Landing Page CRO → Paid Prospecting → Paid Retargeting
at
Grouts Online
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✓ Verified May 2026
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Current company
Role
We help B2B SaaS companies achieve ROI through data-driven LinkedIn Ads and Google Ads Strategies | $5M in Ad Spend | 3.7x ROAS | 30k+ MQLs Generated | Landing Page CRO → Paid Prospecting → Paid Retargeting
Location
Tamil Nadu, India, India
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Muthu Kumar S. is listed as We help B2B SaaS companies achieve ROI through data-driven LinkedIn Ads and Google Ads Strategies | $5M in Ad Spend | 3.7x ROAS | 30k+ MQLs Generated | Landing Page CRO → Paid Prospecting → Paid Retargeting at Grouts Online, based in Tamil Nadu, India, India. AeroLeads shows a matched LinkedIn profile for Muthu Kumar S..
Muthu Kumar S. previously worked as Performance Marketing Specialist at Grouts Online and Founder at Statppc. Muthu Kumar S. holds Bachelor Of Technology (B.Tech.), Electronics And Instrumentation Engineering, Cgpa: 8.8 from Shanmugha Arts, Science, Technology And Research Academy.
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Grouts Online
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Profile bio
About Muthu Kumar S.
🔍 Ever wondered why some SaaS companies consistently outperform their competition in the digital space? If you’re a startup founder facing the🚧 daunting challenge of optimizing your PPC campaigns🚧 complexity of managing Google Ads, and LinkedIn Ads🚧 intricacy of navigating through the digital marketing maze that leads to inefficiency and wasted ad budgets🔑 Then, can you imagine having a streamlined, high-performing PPC strategy that not only cuts through the noise but also significantly boosts your ROI?That's where we come in.What does it look like if we work together?🚀 Audit & Analysis: Start by diving deep into your current PPC campaigns to identify gaps and opportunities.🚀 Strategic Overhaul: Implement a bespoke, data-driven strategy tailored to your business needs, focusing on maximizing efficiency and growth.🚀 Continuous Optimization: Regularly monitor and fine-tune campaigns to ensure sustained success and adaptability to market changes.🎙 I'm Muthu, the founder of StatPPC, with over 8 years of expertise in transforming paid marketing strategies into success stories. My journey includes remarkable achievements like📌 Hotjar: Reducing CPA by 94% on YouTube prospecting campaigns📌 Lokalise: Skyrocketed trials by 250% in 6 months via Google Ads📌 Wiza: Achieved an 88% surge in sign-up conversions with a strategic account restructure.🤝 Ready to level up your PPC game and drive unparalleled growth for your SaaS?✉️ Let's connect and turn your PPC challenges into your biggest wins!DM or email me at muthu@statppc.comBook your PPC session https://calendly.com/balachandran_s/quick-chat
Listed skills include Product Marketing, Brain Training, Paid Media Advertising, Public Speaking, and 55 others.
Current workplace
Muthu Kumar S.'s current company
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8 roles
Muthu Kumar S. work experience
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Founder
Current📌 Transforming struggling PPC campaigns into profit-generating assets📌 Crafting tailored strategies delivering tangible results for SaaS, Software and IT businessesChoose a proven path to PPC success.Explore unparalleled success – schedule a discovery call today!
Aug 2022 - Present
Member
CurrentThe Chief Marketing Officer Alliance is a collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts, and other ways that form a catalyst for success and growth
Aug 2023 - Present
Senior Ppc Specialist
📌 Handled the paid media strategy and implementation for 8 clients (Managed Google ads for 4 clients and Managed Meta ads for 4 clients)📌 Successfully completed the 3-month OKR (12-week-year goal) for Google search ads - Account scaling decision tree📌 Provided ideas/suggestions on Paid media strategy and CRO for the Agency growth project
Feb 2023 - Jun 2023
Senior Paid Media Specialist
📌 Helped Hotjar.com achieve a 94% decrease in CPA on YouTube prospecting campaigns. ▶️📌 Led the growth marketing plan for Lokalise.com helping it achieve 250% growth in trials over a period of 6 months from Google Ads. 📈
Jul 2021 - Jul 2022
Paid Media Specialist
📌 Initiated account restructure to broad match keyword-based campaigns for Wiza.co resulting in 88% growth in sign-up conversions from Google and Facebook Ads.
Oct 2020 - Jul 2021
Ppc & Seo Strategist
📌 Conducted AdWords Audit for Zoho One account (which is the entire suite of products in Zoho) and provided growth insights.📌 Responsible for generating high-quality leads for a SIEM product with a 400 K USD media budget per month and for consistently achieving the lead target. 📌 Handled LinkedIn lead generation campaign activities for IT security products.
Sep 2017 - Sep 2020
Ppc & Seo Analyst
📌 1st 12 months: Managed paid ads for a budget of 7 K USD per month and carried out surplus A/B tests in terms of Bidding/Keywords/Ads/Pages backed with research/hypothesis. 📌 2nd 12 months: Additionally handled SEM for 50 K per month product & the product's platform scope was scaled from my research input. 📌 3rd 12 months: Became DRI (Directly Responsible.
Aug 2015 - Aug 2017
2 education records
Muthu Kumar S. education
Bachelor Of Technology (B.Tech.), Electronics And Instrumentation Engineering, Cgpa: 8.8
High School, Computer Science, 10Th: 95%, 12Th: 94%
Spic Nagar Hr. Sec. School
FAQ
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Quick answers generated from the profile data available on this page.
What company does Muthu Kumar S. work for?
Muthu Kumar S. works for Grouts Online.
What is Muthu Kumar S.'s role at Grouts Online?
Muthu Kumar S. is listed as We help B2B SaaS companies achieve ROI through data-driven LinkedIn Ads and Google Ads Strategies | $5M in Ad Spend | 3.7x ROAS | 30k+ MQLs Generated | Landing Page CRO → Paid Prospecting → Paid Retargeting at Grouts Online.
Where is Muthu Kumar S. based?
Muthu Kumar S. is based in Tamil Nadu, India, India while working with Grouts Online.
What companies has Muthu Kumar S. worked for?
Muthu Kumar S. has worked for Grouts Online, Statppc, Cmo Alliance, Ta Monroe Digital, and Hey Digital.
How can I contact Muthu Kumar S.?
You can use AeroLeads to view verified contact signals for Muthu Kumar S. at Grouts Online, including work email, phone, and LinkedIn data when available.
What schools did Muthu Kumar S. attend?
Muthu Kumar S. holds Bachelor Of Technology (B.Tech.), Electronics And Instrumentation Engineering, Cgpa: 8.8 from Shanmugha Arts, Science, Technology And Research Academy.
What skills is Muthu Kumar S. known for?
Muthu Kumar S. is listed with skills including Product Marketing, Brain Training, Paid Media Advertising, Public Speaking, Data Science, Paid Media Strategy, Bing Ads, and Strategic Insights.
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