Planning and Business Development• Formulate the Sales targets based on market intelligence, past records and business strategy.• Generate leads, new business and achieve targeted revenue and profit growth and maintaining CRM tools to understand sales forecast and pipeline management.• Analyze competitor strategies and performance.• Budgeting, Cost control and planning of all expenses includes sales compensations and incentives related to Sales Operations. Responsible for achieving regional revenue targets.• Create Sales portfolio, define business case for business expansion in Middle East region. • Generating Sales reports and maintain dashboards.Technical Support and Operation Excellence• Plan and manage Sales department to ensure achievement of goals and objectives and support to meet the customer requirements.• Lead the definition and improvement of sales processes, policies, best practices, and technology/tools usage; in coordination with cross-functional teams to streamline operations and enhance efficiency.• Developing and managing Digital Marketing actions to increase customer retentionsClient Relationship Management• Develop and maintain healthy relationships with both existing and new clients with a goal to retain revenue in GCC & Middle East region.• Understanding the client requirements, visiting on-site and ensure offering a better services and value for existing / new customers.• Understanding Client Products / requirements and making analysis / verification to achieve new business. The Major clients are into Switchgear and control panel industries, Lift Manufacturers, Genset, Door , Ac & Refrigeration manufacturers etc.Team Management / Coordination• Technical training assistance to all sales and engineering staffs on tools, processes and techniques and managing staff resources.• Leading, motivating and managing staff, provide line management to direct reports