I am a Paid Media Strategist and PPC Specialist with a demonstrated history of working with diverse clientele to maximize ads performance, eliminate ad spend waste, and grow at a profitable rate. Expert in multiple aspects of digital marketing, including:● Pay Per Click (PPC)) Search Engine Marketing (SEM), Social Media Marketing (SMM), Display Marketing, Content Marketing, Email Marketing, Conversion Rate Optimization (CRO), Lead Generation, Ecommerce, and Web Analytics● Expertise with all Google campaign types (Search, Shopping, Display, Retargeting, Performance Max, YouTube Video).●Campaigns optimization (improving product feeds for Google Merchant Center, filtering the traffic, audience segmentation, ads copywriting and CRO consulting)● Use of advanced bidding strategies perfected over years of Google Ads management● Google’s Analytics, Tag Manager, Merchant Center, Google Optimize and Google Data Studio setups.I am Kenyan based but mostly service global clients in US, Canada & Australia.I'm always happy to have a friendly chat and learn more about your plans, goals and how I might contribute to business' success.