• Building automated reporting tasks such as P/L, Transactions cost reports, Reconciliation of Banking and PSP’s to MT5 etc. • Segmented FX customers by deposit, withdrawal and trading behaviors, • Adapt theoretical concepts and standardized techniques to real-world problems• Established predictive model (CLTV prediction) for making data driven decisions and managing customer life cycle. • Collaborated with the Marketing teams to enhance revenue, retention, and engagement metrics through A/B testing and Cohort analysis• Building action-oriented dashboards, visualize the data that help teams read easily.• Building and maintaining reports, dashboards, and metrics, in addition to monitoring the integrity and validity of the data• Following the active campaigns constantly in detail for various brands